Founded TravExp – the ultimate platform to share and build vacation experiences – Ideated, researched, designed, and executed the product end-to-end, leveraging best-in-class market research methodologies and customer-centric design thinking. The platform is accessible across Android, iOS, and the web.

Advised two capstone projects in AI/ML and route optimization for student teams in Master in Business Analytics (MSBA): Intervention Effectiveness on Churn - Examined churn patterns of a leading multi-channel food service brand to understand the effects of various interventions like coupons across demographical variables. Identified effective interventions and insightful patterns using ML models.Route optimization - Explored volunteer delivery patterns of a food rescue non-profit. Tested several strategies to optimize delivery routes and identified that the hub and spoke model works best in the client's scenario.

Developed Product and GTM Strategy for the health plan enrolment dialogue platform:• Conducted primary and secondary market research into the US Health Insurance Industry to map customer journeys, product positioning, USP, and vision. Generated relevant market variables to assess product-market fit and prioritize target markets. • Developed target personas and collaborated with the stakeholders from sales to build lead lists. • Researched and deliberated pricing strategies, marketing networks, and distribution channels for different market players, drafting an end-to-end Go-to-Market strategy. • Worked with the benefit consultants to create customized demos. Collected feedback around usability and developed a product roadmap.

Led development projects, coded end-to-end flows, trained new hires, and actively engaged in user satisfaction. Key Achievements:• Led a cross-functional team on a project to integrate Siebel Loyalty with CrowdTwist using Oracle Integration Cloud (OIC), leveraging the combined power of transactional and engagement experiences.• Developed chatbot to access Siebel data quickly. Leveraged Oracle Digital Assistant NLP engine and built end-to-end authentication and API flows.• Analyzed customer usage scenarios and identified data patterns of software issues. Understood client behavior and instilled a consumer perspective in the development and testing process, significantly reducing customer tickets.

Coded full-stack for Oracle Fusion CRM Applications. Key achievements:• Invested significant efforts into a critical SaaS CRM project to compensate for staffing shortfalls, delivering personal productivity equivalent to four people. Received ‘Outstanding Contributor’ award.• Collaborated with multiple dev teams to develop an innovative script-based approach to customer requests, resolving several critical customer issues.

Developed a working model of parallel processing in enterprise cloud applications to solve performance issues. Achieved a 30% reduction in processing times in critical flows.

Launched several new initiatives and scaled up the existing programs targeted at child education and women empowerment, increasing beneficiary numbers by 300%

Developed a Bill Management web application that can access the bills required by authenticated user and display them in a customized arrangement in the form of a report.