Saija Moisio Email & Phone Number

Finland

I lead the marketing organisation of Verman Group (Oy Verman Ab, LeaderFoods and Bioteekki) to grow Verman sales in key channels: pharmacies, health stores and retail channels. Responsible for development and execution of category strategies and creating brand strategy and architecture and identifying most potential brands for growth. Ownership of the overall digital strategy and its execution, creating the required efficient platforms and setting up the governance and digital infrastructure. Responsibility of corporate communications and developing the communication guidelines and platforms.

Ownership of the digital agenda and responsible for creating and implementing the company's digital marketing strategy and developing digital marketing capabilities and practices within the company. Responsible for developing the e-commerce channel and marketing toolbox for digital customer channels.

Helsinki Area, Finland

Responsible for innovation strategy, consumer understanding, concept creation and product & packaging development at Group level. I generated growth through product innovation for strategic brands in all main business areas: spirits, wines and cognacs. I led creation of new brands from idea to implementation to supplement the overall portfolio. I was a member of the company’s sustainability steering group and developed a packaging strategy for Altia with high focus on sustainability.

Helsinki Area, Finland

Led Altia's group brand marketing and innovation teams, member of Executive Management Team.

Helsinki Area, Finland

Responsible for business of dairy categories in Finland and had the overall responsibility of digital marketing and development of digital marketing capabilities in the Finnish organisation. I was a member of the Finnish management team.

Finland

Led the marketing and innovation organization (a team of 28 reports) to drive business growth through all dairy categories in both retail and foodservice business. I was responsible for annual business plans, local marketing programs and the delivery of impactful and innovative product launches. I was a member of the Finnish management team and also part of Arla’s global innovation and marketing boa

Helsinki

Led marketing and communications of Valio’s fresh dairy, drinks and baby food categories. I led the creative development of marketing communications and I was responsible for setting and tracking relevant KPIs to ensure ROI of marketing investments. I had the overall responsibility for Valio’s media buying and strategies. I was responsible for a team of 15 reports.

Helsinki

Responsible for development and maintenance of my team’s existing client relationships as well as new business development. I had account responsibility for a portfolio of large international clients. I was a member of the management team and I led a team of 11 media professionals.

Overall responsibility of Atria’s brand development, marketing communications, trade marketing and media buying and planning. Led both trade marketing and consumer response teams.

Sweden

Responsible for developing Nordic portfolio and brand strategy for pralines and countlines within chocolate category. In addition, a P&L responsibility for total chocolate business in Finland.

P&L responsibility for coffee and food categories in both Finland and Estonia in Q2/2004-Q1/2006 and the snacks cateogy in Q2-Q4/2006. Member of Finnish management team and Nordic category leadership team.

Responsibility for direct exports to Germany. I was also responsible for exports to Valio subsidiaries in the U.S. and Belgium. I was the main contact to subsidiaries’ sales and marketing managers and I was their representative in Finland. I also led product development projects targeted at export markets.

I had full responsibility for shopper experience and category management. I led a merchandising team of 7 people and developed category management competency among them.

M Sc (Econ.)

Post Graduate Diploma In Digital Marketing (Dip Digm)

Education record

Ylioppilas