Driving organisational transformation and growth, Value chain positioning, Branding and customer centricity, Product Mix decisions in multiple verticals in CK Birla group (Orient Paper and Industries). Handling Marketing, Supply Chain, Promotions, Sales, Exports, Distribution channel handling, Product Development, Pricing, ATL/BTL, Sales team and Distribution team Remodelling.Lead Domestic and International team to maximise Capacity utilisation, Refocus in Value added segments and new… Show more Driving organisational transformation and growth, Value chain positioning, Branding and customer centricity, Product Mix decisions in multiple verticals in CK Birla group (Orient Paper and Industries). Handling Marketing, Supply Chain, Promotions, Sales, Exports, Distribution channel handling, Product Development, Pricing, ATL/BTL, Sales team and Distribution team Remodelling.Lead Domestic and International team to maximise Capacity utilisation, Refocus in Value added segments and new Verticals, Last mile Customer connectivity and entire Product and Service Value chain efficiencies. Show less

Accountable for Sales of Paper and Packaging Board amounting 1800 crores business per annum, Take care of product mix decisions, pricing, distribution expansions, promotions, new product and brand launches, sales team development and retention. Responsible for sales volume and value of Copier, Coated paper, Value added products like Bond, Cheque paper, etc and currently Packaging FBB/SBS Board and Cupstock as well. Lead a sales team of 33 spanning across 4 regional offices and corporate… Show more Accountable for Sales of Paper and Packaging Board amounting 1800 crores business per annum, Take care of product mix decisions, pricing, distribution expansions, promotions, new product and brand launches, sales team development and retention. Responsible for sales volume and value of Copier, Coated paper, Value added products like Bond, Cheque paper, etc and currently Packaging FBB/SBS Board and Cupstock as well. Lead a sales team of 33 spanning across 4 regional offices and corporate office. Forecast trends and strategize product and pricing plans for future. Also lead outsourcing from 6 overseas paper mills in China, Indonesia and Korea and ensure profitability of sourcing and selling business vertical. Show less

Accountable for Sales of Paper in West zone amounting 250 crores p.a. Successfully launched coated paper in West zone and increased market share from NIL to 26% in WZ.

Responsible for Industrial Minerals like Bentonite and Attapulgite - business development, marketing, sales and product promotions. Handled national business for Bentonite worth 35 crores p.a.

Handled esteemed tenders of MSRDC, PGCL, DMRC, etc.