Saikat Sarkar

Saikat Sarkar Email and Phone Number

Director Data Science @ IQVIA
Bengaluru, KA, IN
Saikat Sarkar's Location
Bengaluru, Karnataka, India, India
Saikat Sarkar's Contact Details

Saikat Sarkar personal email

n/a
About Saikat Sarkar

Innovative, profit oriented Analytics Lead with demonstrated success in increasing revenues, market share and earnings, securing new businesses and improving client satisfaction in consulting and delivery roles in large and diverse organizations. Globally competent and seasoned leader with 16+ years of advanced analytics and data science experience in Pharmacy, BFSI, CPG, Retail, Marketing and Risk space across geographies.Currently working as data science director, leading Advanced Analytics operation (EMEA, IQVIA) and giving direction to multiple analytics consulting engagements with diverse roles in end-to-end project execution, client delivery & resource management, innovation, pre-sales and business development across various European clients. Proficient in the use of data mining and machine learning techniques, designed various customized advanced analytics solutions, platform, and product for pharmaceutical (commercial) analytics and banking domainAREAS OF EXPERTISE: Advanced Analytics & Data-Science | Machine Learning | Deep Learning | Statistics | Econometrics |

Saikat Sarkar's Current Company Details
IQVIA

Iqvia

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Director Data Science
Bengaluru, KA, IN
Website:
iqvia.com
Employees:
52333
Saikat Sarkar Work Experience Details
  • Iqvia
    Director Data Science
    Iqvia
    Bengaluru, Ka, In
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  • Iqvia
    Director Data Science
    Iqvia Oct 2023 - Present
    Bengaluru, Karnataka, India
    Leads Advanced Analytics & Data Science operation within EU-Hub (Offshore), IQVIA. Cluster Lead, Advanced Analytic, Patient Analytics and BI Group, Italy & Greece Cluster, India.Joined IQVIA in November 2017 with 10+ years of AA & ML experience in Pharma/Banking/CPG & Retail domain with diverse roles in end-to-end Project Execution, Delivery - Management, Resource Management, Client Communication & long-term Relationship Management, Pre-sales and BD across APAC, Europe and US.Proficient in use of advanced data mining and machine learning techniques, designed various advanced analytical solutions for various Europe and USA based top pharms firms. Expert in various predictive modeling techniques using SAS, R, Python, SPSS and Knowledge seekerHas extensive practical experience in Marketing Mix Modelling (Traditional | Benchmarking | Halo Impact Analysis), Spend Optimization, Campaign Effectiveness, Price Sensitivity Study, Patient Persistency, Physicians Life Time Value Modelling, Chronic Disease Prediction, Patient Counts Forecasting, Parallel Trading (Drug Exports) Impact Analysis, Pharmacy and HCPs S&T for various pharma clients across APAC, Europe and USA
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  • Iqvia
    Associate Director
    Iqvia Apr 2021 - Sep 2023
    Bengaluru, Karnataka, India
    Advanced Analytics, CESE Group and Patient Analytics Italy operation, IQVIA (IMS Health)
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  • Iqvia
    Data Science Manager
    Iqvia Nov 2017 - Mar 2021
    Bengaluru, Karnataka, India
    Sr. Statistician and SME in Promo Mix Modeling, Global AA Team, IQVIA (IMS Health)
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  • Fiserv
    Lead Statistician – Aa & Data Science Group (Digital & Mobile Banking Team)
    Fiserv Dec 2014 - Oct 2017
    Bangaon Area, India
    Hired as Lead Statistician to design and drive the various advanced analytics offerings across BFSI domain. Lead and drive the digital & mobile banking analytics / innovation initiatives within AA COE. Helped to build a team of 60+ analytical talents who helped win and sustain new businesses and brought revenue of ~2.5 million USD revenueFew specific Analytics projects lead and delivered:Quantifying the value of digital engagement (For a USA based tier- II Bank) - The study captures the digital banking behavior of the bank’s customers, identified the top drivers that lead to incremental benefit with respect to revenue, product adoption, engagement and loyalty for digital versus non-digital customers Mobile banking adoption study (Banks/CUs) - An aggregated analysis of select Fiserv clients (Eight credit unions & nine banks) quantified the value of mobile banking, ROI it generates among financial institutions and identified the drivers of mobility adoptionCustomer Life time Value Modeling (CLTV) – Helps to estimate potential cumulative earnings (Using Survival probability) over the anticipated future from its CC customer base. CLTV enables the client to identify high & low potential customer segment & helps to make right strategy in terms of new customer acquisition, designing loyalty programs, customer centric promotions etc
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  • Citi
    Manager – Analytics Consulting Group | Risk Modeling | Citi Card Na Business
    Citi Sep 2010 - Oct 2014
    Bangalore
    Installment Loan Pricing modeling (LOP/ALOP) - Developed a consistent and comprehensive pricing strategy based on elaborate price sensitivity testing, response modeling and P&L optimization across APAC region (Across eight APAC countries)Survival and Optimal premium modeling (CITI Australia Insurance business) - Developed survival (Probability of insurance policy lapse) and optimal premium (Insurance premium prediction) models for Australia CITI Insurance businessIncremental Lift Modeling – Logistic Regression based modeling approach that helps to identify true incremental impact of a direct marketing treatment on test population compared to control group Risk modeling and validation - College Acquisition Score Card development - Model validation for existing CITI Risk models
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  • Mu Sigma Inc.
    Senior Analyst
    Mu Sigma Inc. Nov 2009 - Aug 2010
    Bangaon Area, India
    Hired as a Senior Analyst, was responsible for designing statistical models for the 2nd largest retail pharmacy chain in the USA. Developed Marketing Mix Modeling platform based on Hierarchical Mixed Regression technique (SAS) - Modelled at the brand level & quantifies incremental volume driven by each marketing vehicles & their corresponding ROI
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  • Symphonyiri Group
    Ass. Consultant
    Symphonyiri Group 2007 - 2009
    Bangalore
    Was part of USA modeling team and worked in Pricing Promo modeling (Price Elasticity Models - Modelled at the SKU level & measures the volumetric impact of own price change followed by cross price sensitivity, price point and price gaps) /Promo mix modeling for various USA based CPG – Retail clients
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Saikat Sarkar Skills

Sas Analytics Predictive Modeling Predictive Analytics Statistical Modeling Customer Analysis Data Analysis Business Analytics Market Research Customer Insight Logistic Regression Marketing Mix Modeling Statistics Marketing Analytics Data Mining Analysis Analytical Skills Management R Time Series Modeling Mobiliti And Digital Banking Analytics

Saikat Sarkar Education Details

Frequently Asked Questions about Saikat Sarkar

What company does Saikat Sarkar work for?

Saikat Sarkar works for Iqvia

What is Saikat Sarkar's role at the current company?

Saikat Sarkar's current role is Director Data Science.

What is Saikat Sarkar's email address?

Saikat Sarkar's email address is sa****@****o.co.in

What schools did Saikat Sarkar attend?

Saikat Sarkar attended Indian Institute Of Science (Iisc), Jadavpur University.

What skills is Saikat Sarkar known for?

Saikat Sarkar has skills like Sas, Analytics, Predictive Modeling, Predictive Analytics, Statistical Modeling, Customer Analysis, Data Analysis, Business Analytics, Market Research, Customer Insight, Logistic Regression, Marketing Mix Modeling.

Who are Saikat Sarkar's colleagues?

Saikat Sarkar's colleagues are Arava Pankajrevanth, Ángela Olarte León, Yu Xia, Judith Bolding, Mariana Amaro, Oğulcan Bulut, Nicolas Laurent.

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