Saikat Azad Email & Phone Number

Dhaka, Bangladesh

Dhaka

• Lead the Communication and multi brand Product Marketing team to achieve target growth. • Manage and guide to SCM team to manage pipeline to secure lean stock during lockdown periods. • Introduce more efficient process to collect sales lead and follow up procedures. • Lead communication team to work within revised curtailed budget & ensure visibility & product reach. • Worked with supplier brand principles and local partners and/or suppliers to reduce cost of business • Increase Average Selling Price (ASP) throughout Hitachi REF category and RAC category by continually promoting, training, right positioning and proper placements.• Taking strategic decisions with brand principles from Hitachi, Daikin, Whirlpool to pull up budgets for promotion, campaign, field force employment, stock liquidation • Introduce SOP for after-sales service process, monitor and evaluate performance. Major Achievement:• Increased Revenue share within company revenue from 48% to 52% in 2020 and on track to increase it to 54%. • Amplified Marginal Contribution (MC) by 1.2% in 2020 and on track to increase another 0.7% in 2021.• Inventory holding cost reduction by reducing Week of Sales (WOS) stock from 14 to 12 for import goods and from 10 to 8 for local procured items, outlet rental cost reduction. • Increased communication reach by analyzing end execution and queries, allocating resurces in Digital media, limiting BTL activities during Covid.• Increased inverter RAC revenue by 71% from 2019, 10% from 2020. Strengthened Inverter positioning by introducing new lineup from Whirlpool and new brand Daikin. Introduced local OEM from a local manufacturer• Increased No Frost Refrigeartor sales by 20% from 2020 and 34% from 2019, Washing machine by 114% from 2019, 20% from 2020.• Visited Hitachi Japan to finalise new business plan and negotiate SKD operations for Side By Side refrigerator lineup

Dhaka, Bangladesh

• Supervised marketing and communication activities of 8 different brands e.g. Hitachi, Whirlpool, Transtec, Panasonic, Philips etc. to drive numbers and growth• Managed After Sales Service through own and franchises • Introduce proper KPIs for performance measurement of after sales service department

Bangladesh

Bangladesh

• Developed processes to make products and communications more attractive to the consumers. • Handle principles and suppliers to identify suitable product lineup which gives maximum groeth in terms of revenue and margin• Regularly visit China factories and Canton fares for sourcing and negotiating with suppliers• Introduce Panasonic for high value customers, and new products for Transtec brand to grow the business profitably• Negotiate with prestigious brands like Hitachi to partner and flourish in Bangladesh market refrigerator sales-The role consists of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins.- Investigate, select, and develop products for the organization, performing the activities of product management

• Managed supply chain of 20 different suppliers from China, Thailand, India, Italy, Korea. • Provide product training for sales team & introduce SOPs to project demand and supply.• Introduce new product lineup with attractive price and feature.

Dhaka, Bangladesh

• Achieve targets of TV, Refrigerator and Freezer category• Managed supply chain of 46 different suppliers from China, Thailand, India. • Introduce new lineup with better margin and attractive price, ensure product life cycle• Introduce new brands and new category Uniliver PureIt & Provide product training for sales team• Visited Singer Sri Lanka for a 7 days long on-job training

• Lead a team of 13 showrooms to achieve revenue, quantity and receivable management target• Conducting TOT(Training of the Trainers) on sales skills, product knowledge, store management, ERP• Achieved 115% of revenue target in ’08 and reduced arrearage from 7% to 5% in 2009• Took charge of a 6 month long project “ Piloting Sisil Channel”, which was a new concept to introduce entry level products with cheaper prices• Visited Thailnad and Nepal as part of the sales achievers team in retail

• Planned and executed different development and processing activities in the tea estate• Monitoring quality of the tea produced in the factory

Mba, Business Administration, Major In Marketing

Activities and Societies: Batch Coordinator# Completed 20 different courses on business administration studies. It helped in understanding.

Organizational Leadership

Organizational Leadership equips experienced team leaders and aspiring executives with the skills, strategies, and tools to rise.

B.Sc.Agri. Engg. & Tech., Agricultural Engineering And Technology

Activities and Societies: # Actively participated as cultural activist during the study years # Wrote numbers of screenplays for different.

Hsc, Science

Activities and Societies: # Member of Science Club & Nature Study Club # Actively participated in annual sporting events and tournaments#.

Education record

Organizational Leadership, Business Administration, Management And Operations

Activities and Societies: Harvard Business Online