Senior Business Analyst - Growth & Marketing
Bengaluru, Karnataka, India
1. Accountable for end-to-end tracking of all business metrics to identify the pain points aswell as to understand different cohort performance. Eg:- SAV to Booking Ratio, Traffic toSAV ratio, impression to views ratio.2. Established the complete full funnel Dashboard in the supply and demand sides ofMarketing which top leaders use for brand awareness, lead conversion, andproduct engagements.3. Communicated product vision, roadmap, and releases to the Marketing, Operation andLeadership teams.4. Carried out a comparative study between the company's product & the market trendsand proposed areas of improvement in some product features.5. Collaborated with the Data Engineering team to optimize query runtime by adding crucialindexes and removing redundant columns, resulting in a ~95% improvement.6. Collaborated closely with Cross-Functional teams including UI/UX Designers, Marketing,Product, Tech, and Engineering to develop Business Requirement Documents(BRD) andstatistical models using machine learning methods to make data-driven decisions.7. Developed end-to-end tracking for all Real Estate Portals and a few product featuresusing, a customer-centric approach to identify pain points and improve the online journeyfor our users. This helped identify several areas where users were experiencing friction inthe platform experience. Improving the SAV flow conversion by ~10% and reducing CACby ~5%.