Saikiran Vaitla Email and Phone Number

Act as the client’s primary point of contact for campaign managementProfessionally manage the client relationship on a production operations levelGather campaign assets and requirements from clientStrategize, implement and manage online ad campaigns for advertisers across multiple verticalsEnsure that campaigns areon schedule to spend allocated budgets (Pacing)consistently progressing towards meeting KPIs (Performance)Manage campaign calendar through the entire flight to set predefined cadences for delivering reportsTroubleshoot any platform/tool related issues pertaining to ad serving/deliveryPerform audience creation, data management, and data troubleshootingManage and maintain campaign documentationPerform automated campaign monitoring and issue resolution managementProven skills in digital campaign management including processing, trafficking and monitoring performance against SLAs and KPIsTeam player with the ability to work cross-functionally (client services and technical services) in driving client successWorking on multiple tools such as Operative1, MSTR, Jira and other inhouse ad trafficking tools.experience using third party ad trafficking and tagging tools (such as DCM, CM360, Flashtalking, DoubleVerify, Sizmek, Moat, etc)

- Planning and execution of SEO, SEM, social media, and email marketingcampaign strategies.- Creating, building and maintaining a social media presence.- Understanding search analytics to advice content creators on variousenhancement strategies for performance on Google, Instagram, Facebook,Twitter, Pinterest and company websites- Managing the production and execution of demand generation andcustomer retention marketing campaigns leveraging the marketingautomation tools such as Freshmarketer, Hubspot and In-house CRM tool.- Working with teams across the organization to share new ideas, bestpractices and learnings.- Building and customizing segments to target customers based onsubscription status, interests and preferences.- Using Scrum Agile Methodology in my work.

My role as a BSM was to manage all the sales and marketing activities within the branch. Drive sales by motivating my sales team and operations staff of the branch and used to handle few digital marketing activities as well. I have received great appreciation from higher authorities for my performance at the branch.

In the process of my internship program at HCCBPL, I have experienced the real time sales and marketing activities of premium products of Coca-Cola. I have visited around 500 outlets of different distribution channels and conducted a survey on customers and consumers. I have understood how to analyze the data and make decisions accordingly.