Hotel Conversion: Boosted MAU by 30%, resulting in an 18% increase in bookings.App Install: Contributed to approximately 30% of total app installs.User Activation & Engagement: Initiated the IME campaign, resulting in a 20% increase in DAU.User Retention: Developed and implemented the Tier Benefit program.Re-activate: Launched campaigns that reduced search drop-off by 5%.

Budget Management: Oversaw campaign budgets of INR 15 Cr annually, including a brand campaign budget of INR 10 Cr.Sales Campaigns: Crafted and implemented exclusive sale campaigns, achieving a 15% increase in conversion rates.UI Innovations: Ideated and implemented features such as Scheduler, Auto-play, and Sale band; proficient in CMS tools and coupon code engines.Goody Bag Initiative: Launched Goody Bag and managed alliances, resulting in a 5% reduction in Cleartrip-funded offers and doubling the growth of the Pay-At-Hotel campaign.Media Management: Managed TVC and YouTube campaigns, leading to a 10% increase in overall traffic.Alliances: Partnerships with e-wallets, achieving a 4X increase in user base and contributing to 5% of overall segments.User Engagement: Contributed approximately 5% growth in DAU through effective email and push notification strategies.Churn Reduction: Successfully reduced churn rate by 30% through personalised campaigns.

- Key marketing campaign planner and operationalizing/managing in all stages in Campaign life cycle for campaigns - Managing overall brand campaign budget along with the team 

- Ideation and implementation of Scheduler, Auto-play & Sale band in UI. 
Expertise in CMS tool and coupon code engine 
- Reducing the churn-rate with an offer led campaign 
- Initiated a personalized campaign that reduced the search drop-off - Newsletters management for all products (Flights, Hotels & Activities). Further channeled into B2C which funnels down to all India base & geographical targets + B2B communications. CEO communications. - Facebook Adverts: Multi-Product Ads, Offer Ads, Sponsored mentions, Dynamic Ads. - Campaign Management & offer execution: Weekly/Special offers, Flash Sales, Seasonal air sales, Hotel sales, Performance marketing campaigns (SEO/SEM/Affiliate). - TV Media management for the monthly Mega sale campaigns. Youtube bumper ads management as the extended utilization of TVC.- E-Wallet partnership – PayTm, Mobikwik, Freecharge, PayU Money (Fully partner funded offers, resulting in 5x jump w.r.t each campaign).- Excliusive partner campaigns: HDFC-Times card, eBay (Anniversary sale), OLA Prime (Exclusive travel partner), Max Fashions, MyTaxiIndia (MTI), Victorinox & Bigbazaar (ATL activities included).- Local activities partnership – Zoomcar, Diners club, appscharge, Cricket League events. - Launched Goody Bag and managed alliances which led to overall 5% 
reduction in Cleartrip funded offers and 2x growth in Pay-At-Hotel. Secured 25+ Partners on board, maintaining on an average 6 partners each goody bag.a)Electronics & Lifestyle – Shopclues, eBay, Myntra, Jabong, Pepperfry, Shopperstop, AJIO, Wrangler, Peter England, Reliance Footprints, Gutereise, Victorinox, Lenskart.b) Food - Faasos, Swiggy, Zomato, Bigbasket, Mc. Dc) Gifting – Chumbak, Happily Unmarried, Zoomin. Tattva Spa. d) Car rentals – OLA, Uber, Zoomcar, MyTaxiIndia (MTI).

1. Bank Alliance :- Listing and building relationship with all the top banks in India.- Planning offer structure and executing generic offers for month on month basis for all the bank partners.- Controlling and planning as per financial limitations and handling all possible approvals from Finance Department and Business Analysts.- Co-ordinating with all the Category heads to figure out the best possible offerings.- Co-ordinating and managing legal work on both the ends.- Planning and briefing internal marketing and creative team for promotional activities of bank offers handling approvals as per brand guidelines of the partners.- Seeking and negotiating better marketing and promotions of the offer through bank partners in barter.- Handling monthly/weekly MIS reports w.r.t. the performance of the offers need to be shared with the partners.- Analysing the revenue and sales generated through offers being calculative and taking effective actions in planning offer henceforth keeping positive margins per category.2. Corporate orders :Acquiring bulk orders from banks on month on month basis as per their requirements for campaign.3. White Label Solution : Providing white label solutions to banks to own their own shopping site.4. EPP (Employment Purchase Program) : Acquiring and implementing EPP for banks.5. Mobile/E-wallets (Pre-paid Instruments) : Managing relationship with e-wallets and get best deal and promotional assets.6. Alliances for Clickmego and BaB (Build-a-Bazaar) merchants: Managing alliances for Clickmego and premium BaB partners like Adlabs Imagica, Nilkamal (@home).7. Miscellaneous Marketing :- Tie-ups with recharge partners like Freecharge, PayTM for promotions.- Maintaining relationship with Times group, CCD, BigFM, Theaters (Cinepolis, Fun Cinemas, PVR, INOX) for paid advertisement.- Handled partnership with Sodexo, Bigcity, Rewardport, WunderMan Magazine, Easy rewards etc.

- Responsible for Business Development activities across Retailers and Corporates- Responsible for negotiations and finalization of the deals with key brands- Involved in Client Servicing for existing clients- Developed the marketing strategy for affiliated brands from various industries- Involved in market research activities.- Developed strategies and promotional activities for the website to penetrate in the marketInvolved in social media activities.- Organized campus placements in B-schools across Mumbai and mentoring interns.