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Craig Saila is a senior product design strategy leader helping organizations generate lasting value by creating sustainable and engaging human-centric experiences across a portfolio of services.Specialties: Digital Product Design Strategy, Design Thinking, Human-Centred Design, User Experience Design, Service Design, Customer Experience Management, Product Management, Agile Transformation, Change Management
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Director Of Product DesignLightspeed Commerce May 2024 - PresentMontreal, Quebec, CaLeads the global product design group for Lightspeed's retail B2B offerings including NuORDER. The teams create and develop user experiences enabling end-to-end commerce experiences for leading retail brands in digital and physical stores located around the world. -
Head Of Design, MobileTd Feb 2023 - Apr 2024Toronto, Ontario, CaLed the complete mobile design update of the Canadian banking app guided by a human-centric design approach. The first release exceeded annual customer experience metrics, and continued to beat targets with subsequent updates. Refined and revised the working models used by 16 design teams to enable better collaboration amongst themselves, their Scaled Agile partners and their business-line stakeholders. Championed the development of a mobile-specific design system and its adoption by other product groups in Canada and the U.S. -
Head Of Experience DesignCbc/Radio-Canada Oct 2020 - Feb 2023Ottawa, On, CaLed the design and UX research group within the Canadian broadcaster's English-services digital product division, and was responsible for the experience offered across the country’s top domestic properties, including the CBC.ca websites and apps, the video streaming service CBC Gem, and the CBC Listen audio products. The group’s intentional focus on inclusive design principles enabled CBC to consistently grow its audience attention and reach metrics year-over-year. As part of the leadership team, shaped and guided the long-term digital transformation strategy in support CBC/Radio-Canada's mandate to inform, enlighten, and entertain the country’s entire population. -
Director, Digital ProductsCbc/Radio-Canada Jul 2017 - Sep 2020Ottawa, On, CaLed a customer-focused product group of nearly 100 to become the top Canadian-owned digital platform. Achieved consistent, year-over-year, double-digit revenue growth. During this period, product group doubled in size and used a dual-track product development process to relaunch all of the public-broadcaster's English digital offerings. These included redesigns of its web-based offerings; the introduction of a subscription over-the-top TV offering; and a reimagination of its radio, music and podcast services.
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InstructorOcad University May 2016 - Dec 2018Toronto, On, CaCreated and taught the Introduction to User Interface (UI) and User Experience (UX) Design course for the school’s Continuing Studies program. The classes focused on the human-centric approach to digital design and was taught both in-person and online. -
Vp, InteractiveKlick Jun 2016 - Jun 2017Toronto, Ontario, CaChampioned design and interaction thinking within a new responsive business group at Klick. Built strategic plans for clients to expand into new markets. Developed a series of workshops designed to introduce innovation practices into the commercial operations of life sciences companies. Ongoing internal work included adapting product and service design methodologies for the company as it transformed its business process. -
Director, Reader ExperienceThe Globe And Mail Oct 2010 - Dec 2015Toronto, Ontario, CaDefined the digital design experiences for The Globe and Mail based on real customer needs, shaped by brand values, and guided by business objectives. Led the design and mobile teams in exploring, designing, prototyping, and building user experiences on The Globe’s core digital platforms—web, mobile, and tablet. The team also created new experiences for emergent platforms like wearables and the Internet of Things. Prior to 2015—as Director, Digital Products—built the digital product management group managing The Globe’s product roadmap for its Agile development teams. Notable achievements included launching The Globe and Mail’s successful digital subscription product offering, as well as developed its first industry-leading mobile app portfolio. -
Director, Web Design And DevelopmentMsnbc.Com Jan 2008 - Oct 2010New York, New York, UsManaged a team of designers and developers defining the user experience and site architecture on the U.S.'s top news site, as well as for the Today Show and Nightly News. Worked closely with a number of startups—including Newsvine, EveryBlock, Breaking News—to integrate their products with NBC’s digital offerings. Launched some of the world’s first native news apps on the iPhone and iPad. Other notable projects included the redesign the Today Show and NBC’s news pages, reimagining the experience on NBC’s video platform, and launching a blog platform.
Craig Saila Skills
Craig Saila Education Details
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Toronto Metropolitan UniversityJournalism
Frequently Asked Questions about Craig Saila
What company does Craig Saila work for?
Craig Saila works for Lightspeed Commerce
What is Craig Saila's role at the current company?
Craig Saila's current role is Product Design Strategy Leader.
What is Craig Saila's email address?
Craig Saila's email address is craig.saila@cbc.ca
What is Craig Saila's direct phone number?
Craig Saila's direct phone number is +141689*****
What schools did Craig Saila attend?
Craig Saila attended Toronto Metropolitan University.
What skills is Craig Saila known for?
Craig Saila has skills like User Experience, Digital Media, Web Design, Mobile Applications, Social Media, Information Architecture, Journalism, Mobile Devices, Digital Strategy, Editorial, Product Management, Content Strategy.
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