With over a decade of experience in entrepreneurship and women’s empowerment, I have successfully established and led several initiatives aimed at creating sustainable business opportunities for women in Pakistan. I am the CEO of Sam’s Nest and the Founder President of the Women Chamber of Commerce and Industry, Abbottabad. Through Sam’s Kitchen, my home-based food business launched in 2017, I’ve not only provided high-quality homemade meals but also empowered countless women by training them to run their own kitchens and small businesses.I am deeply passionate about promoting organic products, from fabrics to spices, and have spearheaded multiple projects involving organic fabric, block printing, and handmade crafts through Sam’s Nest. I actively collaborate with local women artisans to preserve traditional craftsmanship, and I’m constantly seeking ways to modernize these efforts through digital marketing and export opportunities.In addition to my business ventures, I’ve played a significant role in policy advocacy, collaborating with the World Bank, NIC, DEMO, and Google to create opportunities for women entrepreneurs. My leadership has not only helped establish the Abbottabad Chamber of Commerce but has also connected me with over 100 women entrepreneurs whom I mentor regularly.Through perseverance and a deep commitment to women’s economic independence, I aspire to continue growing these initiatives, with plans to develop a hospitality and tourism institute in Abbottabad and create a platform similar to Food Panda to support more women in the food industry.