Media Buyer
I created and managed a successful Google Ads campaign for a HVAC Company focused on maximizing their online presence and driving targeted quality traffic to their website. Key tasks included strategic campaign planning, thorough keyword research, crafting engaging ad copies, organizing ad groups for relevance, managing bids effectively, conducting A/B tests for optimization, tracking conversions accurately, maintaining open client communication, and adapting strategies for continuous improvement. The campaign achieved impressive results, boosting online visibility, enhancing website traffic, and contributing significantly to the client's business success.Audit for Lead Generation: Conducted a thorough audit of existing Google Ads campaigns to identify obstacles hindering qualified lead generation.Strategic PPC Development: Devised new PPC strategies closely aligned with our business objectives.Campaign Restructuring: Completely overhauled and optimized the campaign, yielding an impressive 63 conversions.Thematic Ad Groups: Organized keywords into thematically related ad groups after conducting meticulous keyword research.Data-Driven Funnels: Developed data-driven sales funnels aimed at attracting relevant website traffic.Engaging Ad Copies: Crafted compelling ad copies that resulted in a remarkable 9% click-through rate (CTR).Landing Page Optimization: Improved Ad Quality Scores significantly, elevating them from 3/10 to 8/10.Conversion Tracking: Implemented and tracked conversions using Google Tag Manager.Collaboration for Optimization: Collaborated closely with UX/UI and web development teams to optimize landing pages and user journeys, ultimately leading to improved conversion rates.
