I lead communication strategies that boost brand awareness and donor support, managing impactful campaigns on mental health, abuse, homelessness, and poverty. I oversee brand projects, working with a marketing coordinator and design team to ensure consistent execution across channels. I manage Sakeenah’s merchandise launches, influencer partnerships, and vendor relationships, fostering collaborations that amplify reach and engagement. I also manage blog content, and drive multi-channel campaign promotion.

I am a Social Media Manager, Social Media Strategist, Brand Marketer and Brand Coach for several small business clients. I provide value through content creation and content strategy, scheduling, posting, copywriting, photography, graphics, short videos, engagement and analytical reporting. I work to continuously optimize strategies that will deliver the best results and meet business objectives. Platforms that I offer my services for are Facebook, Instagram and TikTok.

Turtles & Seasonal Confectionery. In this role I worked on a lean time of two to lead Nestle's largest business during the #1 season in Canada. I was responsible for innovating and creating brand strategies for holiday products of 9 confectionery brands such as Kit Kat, Aero, Smarties, Turtles, Quality Street, After Eight and more! During my time in this role, I launched over 30+ innovations and curated 70+ brand packaging. Growing company share, achieving excellent product performance, delivering highly ranked (top 3) innovations and growing eCommerce by 4X while meeting business objectives. In addition to innovation, I assisted in communication and social media strategy for brands during the holiday, which resulted in eCommerce dominance. Beyond that, I worked on strategizing entry into Multicultural seasons across Canada such as Chinese New years and Diwali with product marketing innovation. This required deep consumer understanding, brand creativity and strong communication in-store and on social media.

Nestle Frozen Foods.Involved in Innovation & Renovation, Consumer Engagement and Customer Engagement initiatives.

Recruited and delegated team of 20 members to fundraise donations in order to equip new farm technology to improve the lives of female farmers in rural India.

Executed strategies by delegating roles related to digital design, photography and campaign creation/management.

Semi-finalist in Bill Clinton's global social enterprise competition to win $1M in start-up capital to aid 10M refugees by 2022.

Facilitated projects within customer lifecycle marketing, acquisitions and public relations.

Demonstrated ability to recognize and complete appropriate adjustments to client portfolios.