Saina Vij Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Executing a cohesive social media marketing plan that has increased brand reach by 103% across all online platforms. - Spearheading the website development on Squarespace and improving SEO which has increased monthly traffic by 116%.- Running Squarespace email campaigns in the form of monthly newsletters with 70% open rate and 48% click-through rate.- Developing website blogs and promotional social media content for Instagram and Facebook to ensure that the author’s unique voice and message comes across successfully.- Studying the market and consumer insights of the writing industry to provide strategic inputs on successfully establishing the author’s identity online before her book launch.

Toronto, Ontario, Canada

- Creating a data-driven business plan for the profitable launch of hat manufacturing operations, with an estimated revenue generation of over $1 million USD in the upcoming financial year.- Building industry trends case studies, consumer reports, competitive analysis, and financial planning assessments, to implement comprehensive strategies for the sales and distribution of hats across North America and South America.- Designing and copywriting creative marketing collaterals such as product catalogues, business presentations, flyers, mood boards, colour charts, etc. using Adobe Creative Suite, to provide a seamless brand experience to partners and clients alike.- Undertaking fashion trend forecasting for the design of upcoming collections to meet buyer demands.- Collaborating and communicating with C-level executives and industry representatives to upkeep good brand relations.- Photographing product samples for display across all marketing materials and the inventory database.- Maintaining line sheets, order sheets and production charts on Microsoft Excel to optimize the team’s workflow.

Toronto, Ontario, Canada

- Strategized advanced solutions for 300+ customers across North America to ensure customer loyalty and client satisfaction.- Hired, trained and mentored a team of 15+ people for the smooth delivery of services to clients and to meet performance metrics.- Provided customers with relevant products and services as well as promoted up-selling and cross-selling to increase the company sales by 75% in 2021.- Provided user insights and executed strategic sales plans with cross-functional teams to enter new markets in the US.- Developed fail-proof tactics with sales team to support the demo process, negotiate contracts and close deals.- Collaborated with co-workers for the delivery of successful SMS and email marketing ad campaigns to increase inbound lead generation and improve the customer conversion rate by 36%.- Edited 8 monthly blogs to meet SEO benchmarks and drive more traffic to the website.- Spearheaded digital content creation for 50+ customers using the online menu and signage to provide tailored media solutions.- Conducted business reviews, prepared monthly reports, tracked market insights, and shared user feedback across cross-functional teams using the in-house cloud CRM software to optimize product offerings.- Maintained financial records, revenue charts and commission statements on Microsoft Office and Google applications.- Communicated with the stakeholders and acted as a consultant for decision making in areas of SaaS marketing, budgeting, sales, and distribution strategies.- Audited accounts, analyzed customer records, and monitored client interactions monthly to verify the compliance of teams with the established policies, procedures, and regulations.- Ascertained the timely purchase of office supplies, software and equipment as well as coordinated with the Logistics team to ensure the daily shipment of newly programmed devices to clients.

Toronto, Ontario, Canada

- Provided exceptional customer service in premium menswear to exceed the 6-month sales average by a new associate within the first 2 months itself.- Actively resolved client queries across the menswear department to build rapport and enhance shopping experience.- Supported colleagues in navigating challenging situations with customers to encourage teamwork and improve efficiency.- Processed point-of-sale transactions and maintained merchandise assortment to facilitate efficient store operations.- Consistently enrolled 10+ customers per month into the Hudson's Bay Company credit and loyalty program to ensure returning clientele and increase profit margins.

New Delhi, Delhi, India

- Spearheaded the creation and distribution of 100+ PR packages as part of a profitable influencer marketing strategy.- Undertook the event planning for 2 successful store events and set design for 3 ad campaigns, both of which increased the social media engagement by 121% and sales by 86% for the first quarter.- Performed market research, graphic design, fabric sourcing to support the production of 2 well-received apparel collections.- Effectively managed 10+ inventory databases as well as processed 12+ online orders per day, to ensure the timely delivery of products as per client demand.- Promptly addressed customer concerns in-person, over phone and email to build lasting relationships.

Post Graduate Certificate, International Fashion Management, Honours

Bachelor Of Arts - Ba, Fashion Styling & Image Design, First Class Honours

Bachelor Of Arts - Ba, Fashion Styling And Image Design, First Class Honours