Sainath K Email & Phone Number

Knoxville, Tennessee, United States

• Designed, Developed, Implemented, and optimized email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation Studio, Triggered Sends, Content Builder, Contact Builder.• Involved in Data Mapping and Migration of data from legacy systems to salesforce.com objects and fields.• Collaborate with stakeholders including Business owners, Enterprise Architects to understand the requirements and implemented marketing cloud solutions.• Develop technical design, documentation to support business requirements• Expert in development languages: HTML, CSS, Ampscript and SSJS.• Developed Cloud Pages using SSJS and implemented the functionality.• Worked with Sales Cloud and Marketing cloud in multiple B.Us.• Experience with SFMC Connector as all our orgs are connected to Sales Cloud and marketing cloud and worked on synchronized DE’s and Salesforce Data extensions.• Good understanding of Web Services (SOAP & REST), XML and JSON formats document schemas.• Familiarity with SFDC to SFMC connector. • Created journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud.• Worked on Sending emails from Sales cloud UI instead of marketing cloud.• Retrieved Profile attributes directly from Sales cloud instead of using it from Marketing cloud and sent emails using Sales cloud UI.• Have Good understanding of Einstein and Contact builder.

• Worked with business process owners to understand their requirements for Eloqua application.• Identified the root cause for production defects and tracked bugs and support issues in Basecamp.• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.• Involved in building the Lead Score Model to leverage the contacts in the Eloqua database as per the client’s requirements.• Creating and maintaining Email template and Landing page according to GDPR.• Setting up Email Campaigns, Landing Pages, Segments and campaign flows, List Uploads in Eloqua.• Understanding the campaign objective, campaign plan, and process to provide suggestions in improving the leads.• Implemented effective programs to nurture leads as per client’s requirement.• Created Dashboards, reporting metrics for all the assets and campaigns.• Accountable for creation and execution of email campaigns.• Developed dynamic email templates and content using HTML.• Tracking total number of emails sends and opens.• Set up workflows for marketing in exact targets which will send out automatic based on time intervals.