As the founder of Echo Creatives, I bring a wealth of experience across marketing, Web3, music festivals, video production, and streetwear fashion. I've led successful marketing campaigns, notably for the Supalapa Music Festival, and have deep knowledge of blockchain technology from my time at XD Academy. My passion for live events and video production has resulted in captivating content and memorable experiences. Since founding a profitable apparel business in 2017, I have gained insights into branding and consumer behavior. At Echo Creatives, I leverage this diverse background to deliver innovative solutions that amplify brand voices and connect with audiences in meaningful ways.

Leading the marketing efforts~

As the Marketing Lead for the SUPALAPA Music Festival in Kuala Lumpur Genting, I spearheaded comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. I crafted innovative campaigns that effectively targeted our audience across various channels, including digital, social media, email, and events. I leveraged data analytics to track campaign performance, optimize tactics, and generate actionable insights. I also collaborated cross-functionally with creative teams, product managers, and sales to align marketing efforts with business objectives. My leadership skills and strategic mindset enabled me to effectively manage projects, mentor team members, and achieve measurable results in a dynamic and competitive market.

Developed and executed comprehensive marketing strategies to promote Crown Education's programs and services.Collaborated with the marketing team to create engaging content for various platforms, including social media, website, and print materials.Managed the production of educational materials, including videos, presentations, and printed materials, ensuring high standards of quality and effectiveness.Coordinated with external vendors and agencies to ensure timely and cost-effective production of marketing materials.Stayed updated with the latest trends and best practices in marketing and education to drive innovation.

As a podcast producer, I was responsible for overseeing the entire production process, from concept development to final release. I collaborated with hosts, guests, and other team members to brainstorm topics, conduct interviews, and create engaging content. I managed recording sessions, edited audio files, and ensured high-quality sound production. Additionally, I handled post-production tasks such as sound mixing, music selection, and episode distribution. I also played a key role in promoting episodes through social media, email marketing, and other channels to grow our audience. My attention to detail, creativity, and technical skills contributed to the success of our podcast, which consistently received positive feedback from listeners.

As a creative producer at a yoga place, I led visual storytelling efforts through photography and videography to enhance brand identity and engage with our community. I conceptualized and executed creative photo and video shoots, capturing the essence of yoga practices, instructor profiles, and studio ambiance. I collaborated closely with instructors and marketing teams to ensure that our visual content aligned with brand messaging and marketing campaigns. Additionally, I managed post-production processes, including editing, color grading, and graphic design, to deliver compelling and high-quality visuals. My ability to blend artistic vision with technical expertise resulted in visually stunning content that resonated with our audience and contributed to the growth of our yoga community.

As the creative director and founder of AROSSOBENCH, I established and directed the creative vision and strategy for the company, overseeing all aspects of design, branding, and visual storytelling. I conceptualized and executed innovative website development projects, ensuring user-friendly interfaces and seamless navigation. I also led production efforts, managing a team of creative professionals to deliver high-quality content, including videos, graphics, and multimedia experiences. Additionally, I spearheaded the development and optimization of our e-commerce platform, leveraging cutting-edge technologies to enhance user experience and drive sales. Through my leadership and creative expertise, I successfully positioned AROSSOBENCH as a dynamic and innovative player in the digital market, attracting clients and customers with our compelling visuals and impactful digital solutions.