Saira Arshad Email & Phone Number

Dubai, United Arab Emirates

Project Management:👉 Working as Assistant Project Coordinator to implement LabWare LIMS Solution at G42 (Wastewater Automation).👉 Assisting the project manager in conducting kick-off meetings, GAP Workshops, Weekly reports to the customer, Tracking the project documentation.👉 Keeping track of the project progress by aligning resources and managing the timeline to achieve milestones.👉 As part of LIMS Project Team, I am accessing and scrutinizing the risk parameters to ensure 100% client satisfaction 👉 Using Office 365's best project management tools (Visio, Microsoft Project, Microsoft Teams, Excel, & Word)Pre-Sales & Communication:👉 In-charge of tender evaluation and creating detailed synopsis for the management overview.👉 Attending extensive trainings on the LIMS implementation to conduct LabWare company presentations and System demos to potential clients.👉 Assisting in bid management including making proposals, screening out the quality leads through the pre-sales process, qualifying leads and maintaining communication protocols.

United Arab Emirates

Role-Specific Responsibilities: 👉 Expanding the reach of the company's most sought-after tour deals and providing a hook for customers.👉 Conducting promotional marketing, including marketing by email and flyers, as well as contacting relevant service industries for mutual business collaboration. 👉 Improving brand visibility on social media; integrating the digital business to optimize customer conversions.👉 Maintaining daily contact with the field force, handle customer bookings and payments, and incentivize new sales through networkingKey Accomplishments:✔ Utilized Google Ads and Facebook/ Instagram Paid Ads to reach a monthly target of 30,000+ AED in the first quarter of 2021. ✔ Generated qualified leads through direct calls, social media, organic and paid campaigns, and email marketing. ✔ Maximized merchandise sales by 60% with 300+ vouchers purchased by customers. ✔ Achieved a 5x business growth by partnering with ME biggest e-commerce sites "Cobone & Groupon", fearturing "daily deals".

Islamabad, Pakistan

Role-Specific Responsibilities:👉 Prepared marketing proposals in response to RFPs and RFIs across a broad spectrum of ATL and BTL strategies.👉 Conducted research, analyzed scope, and audience demographics to design unique brand consumption experiences and moments based on experiential marketing. 👉 Ensured brand visibility and viability on the ground by managing project timelines, budgets, and resources.👉 Synergized with cross-functional teams to execute immersive events, activations, and outdoor advertising campaigns.👉 Remotely worked on several projects with different regional teams at the same time to meet submission deadlines.👉 Developed strategic visual concepts for 2D and 3D renders; provided art direction for artwork, logos, and animations that defined, differentiated, and worked in line with brand and strategy.Key Accomplishments:✔ Ideated & executed the first-ever “Jazz Drive-In Cinema” in Pakistan, which won the Silver Award for “Best Public Event” and generated 10-12M in Q4 of 2020.✔ Using the budget available, increased digital reach from zero to 25k, and increased social media awareness 10x through influencers and sponsors. ✔ Won technical pitches in 2019 & 2020 and conducted Annual Conferences worth PKR 8 million.

Islāmābād, Pakistan

Toronto, Ontario, Canada

Role-Specific Responsibilities:👉 Built a strong rapport with clients and routed all types of communications via direct emails and Ring Central Application.👉 Stayed one step ahead by providing CTA solutions to clients and squeezed the response time to eliminate dissatisfaction.👉 Aimed for detailed attention while explaining to clients about the varieties available in kitchen cabinets and vanities.👉 Coordinated with vendors, production, and delivery teams to expedite delivery timeliness on the project site👉 Finalized the payments with the customer's compliance and started the installation process in full swing at the project site.Key Accomplishments:✔ 5x increase in customer database after converting 15 potential leads into final customers in 2 months.✔ Closed a total of 10 residential & 5 commercial deals, and became the month's top female sales lead.✔ Set a mark-up for premium clients of 10-20% and provided them with discounts for sending referrals.

Islamabad, Pakistan

Role-Specific Responsibilities & Accomplishments:👉 Conducted market research for streaming VOD services around the world, including Netflix, Hulu, Amazon Prime Video, HBO, and gained training in IPTV customer support.👉 Strengthened potential future growth of a company-owned platform "Short Film Contest", conducted talent recruitment drive in public universities and media schools to find filmmakers and media students.👉 Worked with a design team of 3 people, created advertising/print material and content for social media.👉 Ran two seasons of short film contests with a small marketing team and added 70 percent more participation in the 2nd season. 👉 Engaged hundreds of potential students from over 20 institutes and generated 150+ leads through an online search. 👉 In the midst of the technical difficulties on the U.S. server, I was given the award "The Most Vigilant Employee".