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With over six years at The Wall Street Journal, my expertise lies in elevating web content through strategic editorial decisions, nurturing social networking to advance our brand. At WSJ. Magazine, my mission aligns with our commitment to journalistic excellence; I bring a multifaceted perspective that enhances our storytelling and connects with a global audience. My leadership is defined by a dedication to innovation and a deep understanding of media trends, ensuring our content resonates and retains relevance.In my previous role at The New Yorker, my directive was to spearhead audience engagement, leveraging platforms from LinkedIn to Instagram and tapping into emerging channels like WhatsApp. Our strategies, rooted in data and collaboration with diverse teams, were instrumental in expanding our digital footprint. My contributions, particularly during pivotal events such as the 2016 presidential election, underscored our adaptability and the power of integrated social media approaches to amplify our voice in the digital landscape.
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EditorAppleNew York, Ny, Us -
Senior Platform Editor, Wsj. Magazine And Style NewsThe Wall Street Journal Dec 2018 - PresentNew York, Ny, Us -
Director Of Social MediaThe New Yorker Jan 2018 - Dec 2018New York, Ny, UsI spearheaded a nimble team to drive audience growth and engagement across key platforms like LinkedIn, Twitter, Facebook, and Instagram, while exploring new platforms, like WhatsApp and Facebook Groups, to expand reach. I developed and executed data-driven social media strategies aligned with organizational goals, overseeing daily content creation in text, image, and video formats. By collaborating closely with editorial, analytics, video, and content strategy teams, I ensured our social media presence effectively capitalized on coverage opportunities in areas such as cartoons, fiction, economics, business, and geopolitics. -
Social Media EditorThe New Yorker 2015 - 2018New York, Ny, UsI contributed to the development, design, and execution of our social media strategy. I worked with editors to write push notifications, develop social packages, identify archive articles for digital conversion, write concise headlines and deks, select videos for social promotion, assist with homepage page promotions. I used data and analytics to shape our social and push notification strategy, which included live coverage of events such as the 2016 presidential election and breaking news stories and scoops. Our team was nominated for an Ellie and Shorty.
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Freelance WriterFreelance Writer Jan 2012 - 2018My work has appeared in A Women's Thing, The Atlantic, The Baltimore Sun, Bustle, Dawn (Pakistan), The New York Times, The New York Times Magazine, and newyorker.com.
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News TeamFacebook 2014 - 2015I played a key role in a specialized division at Facebook focused on strengthening the platform’s position as a trusted news source. As part of a team of journalists, I provided real-time editorial insights and curated content for high-visibility features, including the Trending module, the Facebook Paper app, and various experimental products. Working closely with engineers, I helped ensure a seamless user experience while maintaining editorial integrity. -
Assistant Editor For Adult EducationWords And Numbers Aug 2011 - Aug 2013Baltimore, Md, UsI successfully built and maintained relationships with clients by developing an editorial strategy to streamline communication and conflict. I worked as a liaison between clients and the legal team to adapt to changing priorities. I copyedited written material prior to distribution for clarity and to adhere to copyright, trademark and defamation laws as well as the Investment Advisor’s Act. This job required attention to detail and strong interpersonal skills with the ability to work independently and on a team. -
Legal Marketing EditorAgora Publishing Aug 2011 - Jun 2013Baltimore, Md, UsSuccessfully built and maintained relationships with clients by developing an editorial strategy to streamline communication and conflict. Worked as a liaison between clients and the legal team to adapt to changing priorities. Copyedited written material prior to distribution for clarity and to adhere to copyright, trademark and defamation laws as well as the Investment Advisor’s Act. Job required attention to detail and strong interpersonal skills with the ability to work independently and on a team. -
Social Media InternHire Labs Jun 2010 - Jul 2010Employed marketing and editorial skills to write blog posts that highlighted the importance of conducting business in Singapore prior to company's launch in the country.
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Editorial InternDawn Group Of Newspapers Jan 2010 - May 2010Karachi, PkDeveloped ideas and researched articles geared toward young adults. Monitored trends for adequate coverage of relevant issues. Published articles that ranged from counter-terrorism to office etiquette and the importance of higher education. Managed the day-to-day operations of the section including editing articles and communications with contributors. Oversaw content development for Sunday young adult section of the newspaper. Developed a digital media strategy to help drive online and social media engagement. Analyzed social media performance and collaborated with the digital team to establish new metrics and publish based on what drove the most traffic. -
Student ManagerCommonvision, Umbc Print And Copy Center Aug 2007 - Dec 2009Create media and marketing materials and generated ideas for campaigns such as Art Week, Recycle Week, and other themed events and promotions. Developed and implemented comprehensive social media strategies and integrated marketing campaigns relating to specific oncampus events. Worked with Student Government Association to design and develop media strategy to engage the student body and help build an on-campus community. Day-to-day work included managing and editing social media platforms, overseeing student staff and organizing schedules, training new employees, completion of print and graphic design orders, and communicating with various student organizations, departments, and faculty regarding orders, and data entry.
Saira Khan Skills
Saira Khan Education Details
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Columbia University - Graduate School Of JournalismJournalism -
University Of Maryland Baltimore CountyEnglish; History
Frequently Asked Questions about Saira Khan
What company does Saira Khan work for?
Saira Khan works for Apple
What is Saira Khan's role at the current company?
Saira Khan's current role is Editor.
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What is Saira Khan's direct phone number?
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What schools did Saira Khan attend?
Saira Khan attended Columbia University - Graduate School Of Journalism, University Of Maryland Baltimore County.
What skills is Saira Khan known for?
Saira Khan has skills like Social Media, Journalism, Research, Writing, Publications, Editorial, Publishing, Facebook, Creative Writing, Copywriting, News Writing, Newspapers.
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