> Spearheaded the implementation and optimization of the entire e-commerce vertical, resulting in a 50% growth in revenue within the first six months.> Optimized business processes, leading to an 18% increase in Average Order Value (AOV) and a 30% decrease in return rates through data analysis.> Successfully monitored and managed social media marketing campaigns, achieving a 9X return on investment, particularly on Facebook, Instagram, and… Show more > Spearheaded the implementation and optimization of the entire e-commerce vertical, resulting in a 50% growth in revenue within the first six months.> Optimized business processes, leading to an 18% increase in Average Order Value (AOV) and a 30% decrease in return rates through data analysis.> Successfully monitored and managed social media marketing campaigns, achieving a 9X return on investment, particularly on Facebook, Instagram, and Google AdWords.> Collaborated cross-functionally to manage and direct all aspects of the e-commerce business, which grew from 7 to 25 employees in two and a half years.> Managed both internal and external software development resources to prioritize features for users during agile development cycles.> Led the customer service staff in identifying opportunities, resulting in a 30% drop in return rates and a 31% increase in a high-value demographic customer segment.> Deployed visual merchandising tools like Nosto and Tagalys, as well as CRM options like ZOHO and Freshsales suite, in conjunction with market research.> Collaborated with engineering and design teams to improve the user interface and user experience based on customer feedback obtained through appropriate marketing communications.Key Skills:Mentoring, Magento, Merchandising, Product Strategy, Communication, Key Performance IndicatorsProduct Management, User Experience (UX), Business Process Improvement, Internal & External Communications, Social Media, Google Analytics, Analytical Skills, Customer Satisfaction, Customer Loyalty, Customer Experience, Global E-Commerce, Marketing Strategy, Media StrategySearch Engine Marketing (SEM), Social Media Marketing, Social Media Optimization (SMO)Brand Awareness, E-commerce Optimization, Search Engine Optimization (SEO), Marketing ManagementNegotiation, Digital Strategy, Business Development, E-Commerce, Digital Marketing, Social Commerce Show less

> Perform daily account management and of pay per click accounts on Google Ads, Yahoo, Bing and other search platforms for a variety of clients.> Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.> Manage and maintain updates for large keyword lists.> Assist in the management of Display network placement lists on AdWords and through other … Show more > Perform daily account management and of pay per click accounts on Google Ads, Yahoo, Bing and other search platforms for a variety of clients.> Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.> Manage and maintain updates for large keyword lists.> Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.> Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.> Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.> Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.> Keep pace with search engine and PPC industry trends and developments.> Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.> Monitor and evaluate search results and search performance across the major search channels.> Communication to team and management on project development, timelines, and results.> Work closely with the other team members to meet client goals. Show less

The Andhra Pradesh State Handloom Weavers Cooperative Society Ltd., (APCO) is the. APEX Handloom Weavers Cooperative Society of Andhra Pradesh. www.apcohandlooms.com> Strategic Ecommerce Transformation:Spearheaded the development and implementation of a comprehensive Go-to-Market (GTM) strategy, resulting in a significant increase in online visibility and sales for APCO Handlooms.> Website Migration and Optimization:Successfully migrated the existing PHP… Show more The Andhra Pradesh State Handloom Weavers Cooperative Society Ltd., (APCO) is the. APEX Handloom Weavers Cooperative Society of Andhra Pradesh. www.apcohandlooms.com> Strategic Ecommerce Transformation:Spearheaded the development and implementation of a comprehensive Go-to-Market (GTM) strategy, resulting in a significant increase in online visibility and sales for APCO Handlooms.> Website Migration and Optimization:Successfully migrated the existing PHP website to WooCommerce on WordPress, enhancing the user experience and improving the overall functionality of the e-commerce platform. > Product Photography Guidelines:Provided expert guidance on product photography, establishing standardized guidelines to ensure visually appealing and consistent imagery across the product catalog.> Systems Development for Product Management :Designed and implemented efficient systems for product master data management, uploading, and cataloging, streamlining the e-commerce operations and reducing processing time.> Social Media and Advertising Strategy: Developed and executed a comprehensive social media content calendar, integrating Google Ads and Facebook Ads to drive both online sales and increase foot traffic to physical stores.> Marketplace Expansion:Leveraged Amazon's Karigar program to successfully onboard APCO Handlooms to Amazon Marketplace, expanding the brand's online presence. Further extended the reach by establishing a presence on GoCoop Marketplace for handloom products.> Cross-Functional Collaboration:Collaborated with cross-functional teams, including marketing, design, and IT, to ensure alignment with business objectives and a seamless customer experience across all online touchpoints.> Performance Analytics and Optimization:Implemented data-driven decision-making processes, regularly analyzing key performance indicators (KPIs) and optimizing strategies for improved online visibility, engagement, and conversion rates. Show less

> Business Development:Identify and evaluate prospective partners. Provide the leadership team with a detailed overview of the market, including key players, market segmentation, opportunities, and recommendations. Respond to the inbound opportunity enquiries. Identify new opportunities and clients beyond existing charted accounts> Strategy: Engage with leadership and internal product team to understand and improve on product strategy.> Deal Execution:… Show more > Business Development:Identify and evaluate prospective partners. Provide the leadership team with a detailed overview of the market, including key players, market segmentation, opportunities, and recommendations. Respond to the inbound opportunity enquiries. Identify new opportunities and clients beyond existing charted accounts> Strategy: Engage with leadership and internal product team to understand and improve on product strategy.> Deal Execution: Manage all stages of the deal process execution-negotiation, term sheet drafting, and legal agreement closure. Engage with both the prospective partners and internal stakeholders (Product, Legal, Leadership, and finance). Prioritize and execute deal pipeline and understand the potential and risk involved. Manage deal sign-off process and documentation requirements.> Growth Partnership: Identify and design non-linear models of scale by initiating partner strategies, identifying and executing the right deals, managing partnerships, and strategic initiatives > Program Management: Manage and execute the partnership implementation, Optimize partnership through regular reviews, performance tracking, and analysis> Key Account Management:Manage and execute additional strategic opportunities with existing key partners. Engage with internal BD managers to understand the performance benchmarks and best practices. Show less