'Ok mama', an innovative mobile app startup that helps people find nearby gig jobs and services.● Led the creation of "Ok mama" mobile app, connecting gig jobs and services, while leading a team of 4 designers● Built an initial prototype, saving approximately $200k compared to in-house or outsourced development● Developed product strategy, roadmap, and OKRs, resulting in 40% faster development using Scrum methodology● Managed cross-functional teams, ensuring clear communication and overseeing 100% product development● Launched an 80% bug free MVP in less than 3 months while following the lean principles of startup● Used Google Analytics to identify features reducing customer attrition, decreasing monthly churn by 4%● Executed Google marketing campaigns, achieving over 100,000 impressions with 50% lower costs● Tested with InVision and UserTesting.com, reducing bounce rate by 30% for primary user flow● Utilized data and Python scripting post-launch, resulting in a 50% increase in app retention● Optimized 2 versions of app for both Google Play store and Apple App store