Sait Bakırcı Email & Phone Number

Konya, Türkiye

Konya, Türkiye

Personal Portfolio Branding

At Globe Art Studio, I provided consultancy to numerous national and international brands in Marketing, Brand Management, and Art Management. My role involved developing strategies for event management, brand design, process optimization, and generating innovative concepts for high-end brands. I actively contributed to corporate motivation and identity restructuring during the pandemic, playing a key role in four major concept events broadcasted on TV screens.Key Projects:- Initiated an innovative social responsibility project with Durex, focusing on community well-being through initiatives like "Cat Houses" during the pandemic.- Provided consultancy for reputation management and process optimization for corporate brands, ensuring resilience during the challenging circumstances of the pandemic.- Orchestrated the online planning and management of a significant award ceremony within the insurance industry, navigating challenges posed by the pandemic. The brand we consult: Astra Zeneca, Durex, Enerjisa, İGA, T.C. Istanbul Governorship, Petrol Ofisi, Reckitt Benckiser, Setur, TOGG etc.

Istanbul, Turkey

The Insurance Information and Monitoring Center (IIMC) is a comprehensive institution covering all data related to Turkey's insurance sector. In this organization, I served as a department leader in Brand Management, Corporate Identity, Reputation and Crisis Management, Web Management, Event Coordination, and Art Management within the Information Technology Center of the insurance sector. I successfully restructured the top management's sectoral positioning, effectively representing the organization in corporate communication.Key Achievements: - Successfully restructured the top management's sectoral positioning, strengthening the organization's robust standing in the industry.- Represented the organization effectively, leading and successfully implementing corporate communication strategies.- Took charge of the corporate transformation process of the SBM brand, leading its evolution in alignment with strategic objectives.- Provided strategies and recommendations for effective communication within the industry as a member of the communication committee.- Assumed responsibility for the marketing committee, ensuring the effective promotion of SBM S-Cloud Marketplace.- Implemented a targeted social media communication strategy, resulting in a significant 73% organic increase in follower numbers.- Managed the restructuring and development of the insurance sector's website, attracting 1.2 million monthly visitors, thereby strengthening the information infrastructure.- Led the rebranding efforts for the TRAMER Brand, reintroducing the brand to users with a monthly search volume of 3 million.- Spearheaded the development of three new products within the sector, focusing on enhancing user experience (UX) and user interface (UI) structures for existing products.- Conducted C-Level title structuring efforts and implemented corporate reputation management strategies.

Istanbul, Turkey

Istnbul, Turkey

During a pivotal phase in my career, I assumed a significant leadership role as the Head of Media Department and Senior Art Director at Neutec Pharma, one of Turkey's leading pharmaceutical companies. Throughout this period, I had the opportunity to lead comprehensive initiatives in brand transformation projects, including brand change and new branding, marketing communication, brand management and positioning, video production, and brand development.Key Achievements: - Brand Change and New Branding: Managed the processes of brand change and new branding in corporate transformation projects.- Marketing Communication: Enhanced brand awareness by developing effective marketing communication strategies.- Brand Management and Positioning: Aligned the brand management of group companies with the corporate strategy, ensuring a strong industry position.- Video Production: Strengthened the brand image through impactful video productions using visual media tools.- Brand Development: Successfully managed projects aligning with the company's strategic goals in brand management and development.

Istanbul, Turkey

I have served in various roles at Paycor, with a focus on Marketing, Branding, Communication and Art Management. I played a crucial role in the Corporate Brand Growth of the company as it aimed to become a global brand, managing the brand across 4 continents. Leading corporate transformation initiatives, including Rebranding, New Branding, Marketing Communication, Brand Management, Positioning, Media Relations, Internal and External Communication, Video and Post Production, Corporate Communication, Social Media, Crisis and Reputation Management, as well as Domestic and International Event Management and Planning, I held primary responsibility for Brand Management and Development, Corporate Culture, People, Art Management, Press Relations (PR), and Annual Budget Planning and Reporting.Key Achievements and Projects:- Concept design, project management, and process management for İzmir's transportation system serving 4.1 million people, part of the Mara Management project.- Artistic Director for the International CardSmart Bosphorus banking summit, organizing the event seven times with 12 thousand senior executives from major companies.- Art Director of the empay project for the Dubai emirate, covering various services such as food ordering, transportation, foreign currency exchange, international money transfer, and utility payments.- Art Director of the corporate transformation project, leading the rebranding of Smart Group to "Cardtek" for increased brand market value.- Unified seven companies under Cardtek Holding within the Corporate Transformation Project, overseeing Naming, Rebranding, New Branding, New Logo Design, Corporate Identity, Product Marketing, Product Branding, Product Sale Kit, Reputation Management, Transformation Planning, and sector integration.Value: Brand management across 4 continents, 200+ product concept designs, branding for 7 group companies, and organizing 7 international events.

İstanbul

As the Art Director for a children's development TV program, I played a pivotal role in the production of engaging content broadcast on television. My responsibilities encompassed various aspects, including Production, Concept Design, Logo Design, Space Design, Editing, and more. Throughout the project, we successfully prepared and delivered a total of 25 episodes.

İstanbul

As a Motion Graphics Artist in the "Mother Child" project within the daytime broadcasting zone, I played a crucial role in creating all Broadcast ID designs. My responsibilities included developing dynamic motion graphics to be broadcast as part of the program. Additionally, I contributed to the content by crafting special animations for each episode.

İstanbul, Türkiye

I served as a Motion Graphic Artist at a production company catering to numerous producers and TV channels. Throughout this tenure, I actively contributed to various aspects, including "Broadcast ID, TV Generic, Motion Graphic, Infographic, and Green Box" sections.

Konya

I conducted inspections as a mystery shopper, ensuring compliance with the corporate identity standards for communication consultants, sales advisors, and branches.