Sai Thota (Tota) Email and Phone Number
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Online revenue generation professional with a sound experience in digital marketing & online sales, driving growth in eCommerce, Omnichannel Retail, Fin-Tech & Prop-Tech. Adept in leveraging Martech, complemented by a comprehensive appreciation of eCommerce technologies & digital business tools and techniques, to drive customer engagement & retention through meaningful personalization, resulting in an enhanced, frictionless customer experience across touchpoints and there-by achieving an increased customer lifetime value (CLV). Pioneered the adoption of AI (beyond the AI of Google & Meta), that resulted in a better RoI in digital marketing campaigns. A visionary Product Management leader & UX enthusiast who defined the vision & guided the PRDs of a few customer facing modules of re-envisioned eCommerce platform that drives a better customer experience on the websites & apps. Possesses a strong command of key digital marketing skills and competencies, including SEO, SEM, CLM, social media marketing, marketing automation, and data-driven marketing, enabling the delivery of exceptional results. A collaborative Digital leader who achieved tangible results in alliance with teams viz., category, merchandising, technology, product, etc. Expertise of having Successfully setting up & scaling digital marketing initiatives globally in 5 countries where FNP was operating including India, UAE, Saudi Arabia, Qatar & Singapore. In addition, also successfully executed Emigrant targeted marketing in countries where people have migrated from these countries like NRIs living in USA, Canada, UK, Australia, etc.An empathetic & servant leader (performance leader) with a proven track record of building high-performing teams, which have successfully driven growth in companies at various stages of growth - from startups to a little less than (unicorns). Established record of achievement in both startup and growth phase companies, showcasing adaptability, strategic thinking, and a results-driven approach to all the areas & functions of eCommerce & Omnichannel Retail. A prolific leader with strong interpersonal, management, problem-solving and relationship building skills; possess strong business acumen and the potential to convert vision into reality.
Salty
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Revenue Head - D2CSalty Nov 2024 - PresentNew Delhi, Delhi, In -
Consultant - Online GrowthConfidential Dec 2023 - Oct 2024
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Vice PresidentFnp Oct 2022 - Nov 2023Gurugram, Haryana, In- Drove Revenue Growth through a New Digital Strategy: Transformed FNP's digital strategy & successfully transitioned FNP from agency reliance to building an in-house team in 2015 when I joined FNP, to achieving a phenomenal revenue growth at a CAGR of 28% over 8+ years for India eCommerce Business (major revenue earning country) and at a CAGR of 32% over the same time period for all the countries (India, UAE, Saudi Arabia, Qatar & Singapore) put together- Higher Profitability & RoI with an Outstanding Performance of Organic Customer Acquisition: As part of setting up in-house teams, established an in-house SEO team and with a new strategy that led to achieving over 75% target keyword share in top 3 rankings for FNP.com, that helped SEO contributing to significant revenues year-over-year. Even the ASO strategy not just achieved rankings for the keywords, but also maintained ratings on Android play store maintained at 4.5+ It helps visitors on Appstore download the app confidence- Martech, CDP & Customer Experience: Implemented a robust Customer Data Platform, totally built in-house in partnership with Product & Technology teams, that enabled hyper-personalized digital marketing campaigns, delivered personalized product recommendations, and drove customer engagement and retention. While we had to depend on 3rd party delivery partners for email, sms & notifications for the delivery of marketing communications, CDP is retained as the brain for all communication triggers.- Brand Management: While managing the brand Ferns N Petals for more than 7 years, I have also effectively transformed the brand identity change from "Ferns N Petals" to "FNP" as part of the exercise to make the brand move from being a “flower brand” to a “gifting brand”. A Brand Lift Study conducted by Google unveiled a remarkable 700% increase in relative search interest for the term "FNP" against the control user set. Our achievement was showcased as a case study in the Google Marketing Live 2023 -
Avp & Head - Digital MarketingFnp May 2019 - Oct 2022Gurugram, Haryana, In -
Gm & Head - Digital MarketingFnp Apr 2015 - May 2019Gurugram, Haryana, In -
Business Development ConsultantRaising Ibrows Management Services Sep 2014 - Apr 2015- Deliver and maximise sales revenues from current & prospective clients in the areas of digital marketing, website development, ecommerce and other areas of digital engagement like UX, CRO, etc.- Work with the CEO & others in the Leadership to identify cross-sell opportunities within our client base from the Western Region and seal those opportunities to business- Take care of all the RFQs, RFPs and other leads generated for the Western region, nurture them as per the need and convert them into new business for the agency
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Business Head (B2C Ecommerce)Gifting Inc May 2013 - Mar 2014Wilmington, De, Us- Responsible for revenue generation through the company owned ecommerce website(s)- Responsible for P&L - Maximise the profitability from each of the websites separately, as mutually agreed upon with the Managing Director- Improve the brand awareness of each of all the websites separately and improve the market share in the cross-border gifting- Identify new opportunities of growth in terms of new categories and/or new markets- Develop GTM plans for new opportunities and areas of growth- Improve the customer satisfaction across all the customer touchpoints – website, chat, email, phone and any other touchpoint that might get added in the due course of time -
CeoIrelays Jun 2011 - Apr 2013- Drive the team in achieving goals of the company- Maximise revenues of the company- Take responsibility of the company's P&L and move it towards profitability- Position iRelays as the go to brand for product feed & api related solutions
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CmoIrelays Apr 2010 - Jun 2011Sales & Marketing of irelays
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Delivery HeadEcomzera Online Services Private Limited Jul 2009 - Apr 2010- Client success & client satisfaction- Delivering all the client requirements in-time with utmost quality- Team building, nurturing them to future managers- Problem solving that the teams might encounter while delivering client requirements- Identify opportunities with the clients and generate new revenues for the business- Maintain management dashboards that give visibility of statuses of all the projects on hand -
Manager - Digital MarketingEcomzera Nov 2006 - Jul 2009
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Asst. Manager - Content Development & SeoEcomzera Aug 2005 - Nov 2006Planning and rolling out the Content Development strategy for all the websites owned by the company. Also responsible for making the content W3C compliant and also optimised for search marketing.
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Research OfficerStec Feb 2004 - Mar 2005Carry out market research on specific topics assigned by the company
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Sr. Sub-EditorNew Vision Publications Jul 2001 - Dec 2002Plan and develop articles for the youth & career magazine of the company. Responsible for end-to-end operations in making the articles ready to be published in time, including proof reading. Planning the layout of the magazine and that of individual articles in coordination with the chief editor also is part and parcel of the job.
Sai Thota (Tota) Skills
Sai Thota (Tota) Education Details
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Indian Institute Of Management AhmedabadGeneral -
University Of HyderabadAnthropology -
Sir C.R. Reddy College, Eluru (Andhra University)Fisheries -
Gowtham Junior College, Vijayawada -
St. Xavier'S High School, EluruHigh Schooling
Frequently Asked Questions about Sai Thota (Tota)
What company does Sai Thota (Tota) work for?
Sai Thota (Tota) works for Salty
What is Sai Thota (Tota)'s role at the current company?
Sai Thota (Tota)'s current role is D2C Revenue Head @Salty | Online Growth Strategist: Digital Marketing, Online Sales | Martech, Product | D2C, eCommerce, Omnichannel Retail | Global Expansion, International Marketing | IIMA Alum | Human Being above all.
What is Sai Thota (Tota)'s email address?
Sai Thota (Tota)'s email address is sa****@****ays.com
What schools did Sai Thota (Tota) attend?
Sai Thota (Tota) attended Indian Institute Of Management Ahmedabad, University Of Hyderabad, Sir C.r. Reddy College, Eluru (Andhra University), Gowtham Junior College, Vijayawada, St. Xavier's High School, Eluru.
What are some of Sai Thota (Tota)'s interests?
Sai Thota (Tota) has interest in Social Services, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Health.
What skills is Sai Thota (Tota) known for?
Sai Thota (Tota) has skills like E Commerce, Digital Marketing, Entrepreneurship, Online Marketing, Market Research, Sem, Online Retail, Strategy, Google Analytics, Social Media Marketing, Email Marketing, Managing Start Ups.
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