I am Sajal Karmoker, a professional SEO Specialist with over Bears of experience in the local market & now I am a rising talent freelancer on Upwork. I have worked on similar types of projects in local market place . I have helped several local & international brands to get better reach over their audiences ** Responsibilities1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve 2. maximum ROI in paid search campaigns3. Track, report, and analyze website analytics and PPC initiatives and campaigns4. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.5. Optimize copy and landing pages for search engine marketing6. Perform ongoing keyword discovery, expansion and optimization7. Research and implement search engine optimization recommendations8. Research and analyze competitor advertising links9. Develop and implement link building strategy10. Work with the development team to ensure SEO best practices are properly implemented on newly developed code11. Work with editorial and marketing teams to drive SEO in content creation and content programming12. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.*** Requirements and skills1.Proven SEO experience2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.3. Solid understanding of performance marketing, conversion, and online customer acquisition4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)6. Experience with A/B and multivariate experiments7. Working knowledge of HTML, CSS, and JavaScript development and constraints8. Knowledge of ranking factors and search engine algorithms

I am Sajal Karmoker, a professional SEO & Google Ads [PPC] Specialist with over Bears of experience in the local market & now I am a rising talent freelancer on Upwork. I have worked on similar types of projects in local market place . I have helped several local & international brands to get better reach over their audiences ***Responsibilities1. Excellent client-facing and internal communication skills Excellent written and verbal communication 2. skills Solid organizational skills including attention to detail and multi-tasking3. Participate in forming effective paid search strategies4. Launch and optimize various PPC campaigns5. Oversee accounts on search platforms (e.g. Google Ads, Bing)6. Be involved in keyword selection and audience targeting7. Monitor budget and adjust bids to gain better ROI8. Track KPIs to assess performance and pinpoint issues9. Produce reports for management (e.g. dashboards)10. Write attractive and concise copy for adverts11. Suggest and develop new campaigns across multiple channels12. Find ways to reduce the risk of click fraud13. Keep abreast of PPC and SEM trends