Sajan is a seasoned marketing professional with a rich career spanning over 19 years. His expertise lies in crafting and overseeing multifaceted marketing frameworks, driving the realization of the organization's vision and annual objectives through meticulous planning and execution of the marketing department's annual operating plan.His proficiency encompasses a diverse skill set, including strategic marketing planning and execution, adeptness in digital marketing, astute P&L management, adept handling of key accounts, and adeptly steering teams towards achieving set objectives even in the face of intense competition. With a holistic background spanning agency and client-side roles, as well as entrepreneurship, bringing in a well-rounded perspective to every endeavor.Sajan boasts a remarkable track record of orchestrating and delivering more than 500 impactful trade and channel marketing campaigns, along with spearheading brand activation initiatives for some of the nation's most prominent brands. His visionary prowess extends to co-creating one of the country's largest loyalty programs for mechanics—an innovation that united over 25,000 mechanics on a singular platform. This platform empowers mechanics to earn and redeem points based on customer product consumption, bolstered by a robust team of 80+ on-street members.Notably, Sajan's entrepreneurial spirit shines through as he has successfully navigated the creation, growth, and eventual exit of a third startup. In under 4 years, he adeptly propelled this venture from inception to generating multi-crore revenues with a positive cash flow, all achieved through a resourceful bootstrapped approach.Beyond the realm of business. Sajan emerges as an endurance athlete driven by the goal of conquering the formidable Iron Man challenge. His remarkable athletic journey comprises over 60 marathons and half-marathons, with a personal best of completing a half-marathon in under 1.50 hours—an impressive testament to his unwavering determination and commitment.