Mohammed Sajjad lives in Leicester & Dubai with his wife and young children. He completed an MSc in International Marketing Management with distinction at Leeds University & is completing his MBA.Sajjad has a track record of Omni Channel transformation across Lifestyle, Home, Fashion. Electronics and online Food Delivery in the UK, Europe and the Middle East.He is currently responsible for Marketing, eCommerce retail/OmniChannel at Azadea, leading the marketing and Omni channel strategy for brands such as Zara, Decathlon, Kiko Milano, Missguided and Mango in the Middle East. Responsibility also includes the digital strategy in the Food and Beverage division including online food delivery across brands such Paul Cafe, Butcher Shop and Kosebasi via aggregators such as Deliveroo and Dark Kitchens such as Kitopi. Sajjad plays a joint Chief Marketing and Digital Officer role, reporting into the group CEO.Sajjad also works with the senior management team at Virgin to maximise and strengthen the eCommerce Virgin proposition.Previously he led the Omni Channel and Digital business at eXtra.com, after 4 years of significant growth the digital business is circa 10% of retail revenue - the first in the region to achieve such online contribution.Prior to working in the Middle East, Sajjad has 15 years of eCommerce, digital and Omni channel experience at scale in Europe with a career collective online revenue of over £1billion online revenue .Experience includes multiple European and Middle Eastern SAP hybris, IBM, Siebel, SalesForce Commerce Cloud, Google Analytics, Adobe, Amplience implementations as Chief Product Owner and Executive Sponsor
Listed skills include E Commerce, Online Marketing, Digital Marketing, Management, and 39 others.
