Responsible for financial services in the 780 super app with more than 5 million users as well as creating the 780 design system from scratch.Collaborated within a 4-member team to design web and mobile app screens for 10 financial features (e.g., bill payments, loans, charity campaigns).Conducted user research using Hotjar, extracting heat-maps and user behavior analysis for data-driven decisions on website users.Led user testing for iterative improvements.Implemented fundamentals of Design System language and Design Tokens for Dark ModeCreated engaging banners and UI elements for the app and website's club section, integrating interactive features like voting, competitions, and a lottery wheel.Optimized user flow and prototyped admin panels for campaign management, domestic flight booking, and cinema content management services, resulting in a 30% reduction in processing time and a 15% increase in customer retention.

- Established visuals such as Brand books & design porposals for 5 projects like Faramand & Nikan Machine- Designed 30 post and stories for social media projects like Tejarat Bank Tourism Leasing and Inotex Station (180 post and stories)- UX/UI for Wezhus website and Tipax app (2 platforms mobile and desktop).

- Improved a range of promotional designs in the MTN style for printing and digital merchandising items in 10 campaigns.- Conceptualized visuals based on requirements for 31 provinces of Iran.- Preformed images and layouts Photoshop and Illustrator and Indesign- Tested graphics across 3 social media

Collaborated in 6 IT events and courses, Prepared visual items for Jahesh accelerator in Shahid Beheshti University.