Saji Abraham is a Founder, CMO, Strategic Planner, Brand Builder. at FIGHTING FIT BRANDS. He possess expertise in brand management, customer insight, integrated marketing, business development, marketing strategy and 11 more skills. He is proficient in English, Hindi, Bengali and Malayalam. Colleagues describe him as "I have learnt a lot about the science of planning from Saji. He is the go-to expert on driving habit creation and behavior change. His experience on Lifebuoy and Swachh Aadat are testimony to that. He is the veteran brand custodian of Dirt is Good in India since over a decade. His ideas have always been ahead of the curve yet simple; and the clients love it everytime! "