As a CEO Level:-• Manages senior managers and key team members • Drives profitability of the business• Targets and initiates business partnerships with other companies• Generates new business and gives approval of new projects• Identifies risks and ensures appropriate strategies are in place• Ensures the correct practices are being met• Drives the culture of the businessAs a Sales and Marketing Director:-• Coordinate sales activities • Manage human resource - hiring, training, performance reviews• Research competitors' products• Develop and conduct sales campaigns, as well as marketing and promotional plans• overseeing sales and marketing team.

I was overseeing major administrative functions of our group. Leading and directing team was my key role too

I was joined as a sales executive with Al Jaliya during June 2006