Sajid M Email & Phone Number

Hyderabad, Telangana, India

Urbo, a private label business, sells ergonomic office products in the EU and US markets. I reported to the Directors and led a team of 3 Category Managers who worked on the challenge of achieving desired sales volume while extracting maximum profitability.In 2020, we achieved $1.26 Million in revenue, a 47% increase over the previous year, along with a 16% increase in net profit. Despite the numerous challenges faced during the pandemic-induced lockdown and an increase in the advertising cost due to fierce competition, we successfully met the business goals.As the Brand Manager, my tasks included:• Creating Business Analysis reports for identifying and solving business problems• Creating and updating Business Intelligence Dashboards for analyzing profitability and setting sales volume goals• Working with the Logistics Manager and the Operations Manager for Inventory Management, cost-effective shipping to customersI worked with the Category Managers on:• End-to-end management of over 100 products with 172 SKUs, in 11 product categories, on 11 different sales channels – Amazon UK, DE, FR, IT, ES, NL, Bol NL, Urbo website in the UK and NL, Amazon, Walmart, and eBay in the US• Thorough understanding of the dynamics of each sales channel, identifying the levers available to maximize sales – order fulfillment methods, advertising, and competitive landscape• Catalog management, including improvements to text content through keyword research, images, and Amazon A+ content in collaboration with the content and graphics design team• Maintaining thorough product knowledge and competition research for effective product positioning to achieve desired sales volume• Merchandising, A/B testing for pricing optimization and advertising strategy – including placement, targeting, bid, and budget management• Exploring ways to maximize sales through marketplace-specific features – Getting product reviews, offering discount coupons, promotions, and bulk purchase discounts

Hyderabad, Telangana, India

Hawthorne, the online retail business arm for Branded Consumer Electronics under Urbo's parent company, Plus LLC, had a significant amount of unsold inventory in the Digital Imaging and Audio categories. Amazon being one of the sellers on the brand's original listing meant that our sales volume was declining over time. The only way to mitigate this was to bundle the branded product with suitable accessories.Under my management, the project had achieved profitability within 3 months from the first sale, with $107,000 sales revenue while spending only 70% of the allocated $10,000 advertising budget. The best-selling bundle offerings had surpassed even the major competitors' listings in sales rank. The project went on to generate $200,000 in 6 months and $407,000 in lifetime sales revenue.My tasks as the person heading this Ecommerce Product Bundling Project were:• Regular reporting to the Directors to appraise them of the progress, discussing challenges, and project human resource management• Analyzing the marketplace (Amazon.com) to come up with competitive bundle options• Creating content that strikes a balance between being keyword-rich, having powerful words that grab customer's attention, and phrases that establish a sense of trust to drive sales• Analyzing sales data using spreadsheets to identify successful bundle offerings and leveraging Amazon's FBA to increase sales and profitability• Working with the Graphics Designer to create high-quality product images• Creation of product listings and highly targeted advertising campaigns• Channel management, exploring ways to improve sales through features available on Amazon Seller Central and addressing customer issues• Working with the US Operations Manager for handling critical issues that involved communicating with the Amazon Seller Support• Working with Sourcing Analysts for procurement of accessories• Communicating with the US warehouse team for logistics and inventory management

Hyderabad, Telangana, India

As the Website Project Manager, I have worked on building 5 websites in total. Two of these are multi-currency e-commerce websites built on Shopify, one is a full-fledged multi-language + multi-currency e-commerce website built on WooCommerce + WordPress, and the remaining two are business identity websites built on Wix.Following is the broad outline of tasks handled by me as part of this role:• Creating Buyer Personas for the e-commerce websites based on products sold through them• Analyzing competitor websites to identify desired UI and UX features• Creating a general outline and, where required, detailed document that covers the website requirements - including technical specifications, user interface & user experience design elements, and marketing & sales promotion features• Identifying competent digital agencies for building the full-fledged international e-commerce website and analyzing their proposals and their past work• Creating website wireframe, designing website user flow diagrams, and creating mockup website using digital product design platform• Identifying the most relevant template and the add-ons marketplace for relevant apps and plugins that deliver desired functionality• Curating text content and digital assets (images and videos) required for each product/page• Conducting User Testing with the internal team, external network, and remote usability testing platforms• Collating and analyzing the website user testing feedback to work with the developers for required changes• On-page text and image SEO, Amazon content keyword optimization, and keyword research for Amazon Ad Campaigns• Working with translators for text content translation• Channel management - including review management, user-generated content management, order management, addressing basic customer issues, and attending live chat queries• Management of the Dutch marketplace, Bol.com – including the creation of listings and managing cost-based pricing

I have worked on a tech-enabled Urban Sanitation Startup idea, as a Real Estate Sales Channel Partner for a brief period and volunteered as a Business Consultant for 2 small businesses.

Although the formal designation does not infer much, as a Marketing Associate in a closely-knit Cross-functional team of four, I wore multiple hats. Lead by the Head of Marketing, I was closely involved in Marketing Strategy and Annual Budget Planning. Under his able guidance, I also curated and delivered content for every piece of Marketing & Brand Communication published on the Website, Social Media, Program Brochure, and other printed marketing material. I was the go-to person for all research and analytics-related tasks; Competitor study, and campaign performance tracking, to name a few.I was also the Point-of-contact for the Marketing Agency that handled MIDAS' Online Presence and Digital Marketing Campaigns. I interacted & coordinated with their team of Campaign Managers, Graphic Designers, and Website Developers daily to get the work done on time and as per the brand's standards.

MIDAS (an acronym for Management, Innovation, Design, Arts and Social Sciences) is an Entrepreneurship School based in Pune, India. MIDAS offers a Unique Post Graduate Program in Entrepreneurship that involves nurturing an individual through a holistic approach to various aspects of a business. The courses are inspired by international research and specifically designed to suit the needs of budding entrepreneurs & individuals managing their family business (www.midasindia.net)As an Admissions Counselor at MIDAS, I was required to handle the high-ticket Post Graduate Program's leads. This involved cold calling, follow-ups, lead nurturing, handling objections, arranging for Psychometric counseling with the Chief Mentor (Prof. Parag Shah), conducting Campus visits, and effectively converting the leads into admissions. Besides, my efforts were instrumental in setting up a Lead Management platform and daily reporting of the Lead Progress (Sales Funnel Tracking) using only Google Sheets.

As a Product Design Engineer at the MIDAS Product Development & Incubation Center, I was responsible for assisting the start-up incubatees coming from a non-technical background in Core Engineering oriented Product Development. This involved understanding the incubatee's product idea, the concept he/she has in mind, and the features that are to be integrated into the product functionality.Having understood their requirement, I would discuss the possibilities (based on current technology) as a part of the team comprising incubatees and Business Mentors, thereby charting a road map for arriving at a physical prototype. In short, I played a key role in the journey from Conceptualization to 3D Modeling to Prototyping. In this endeavor, I was supported by a Mechanical Engineer specializing in Physical Prototyping & Testing, whom I guided in understanding and achieving the performance parameters required for product demonstration to Angel Investors.

Hyderabad, Telangana, India

Canter CADD is an Authorized Training Institute for Mechanical, Civil, Electrical & Electronics Computer-Aided-Design-Drafting and Project Management Software. Having its Head Office in Hyderabad, Canter CADD has franchises all over India and is one of the leading CAD Training Institutes.As a Mechanical CADD Trainer at Canter CADD, I trained Mechanical Engineering Undergraduate students and professionals on Pro-Engineer/Creo Parametric, CATIA - 3D Modeling Software, and ANSYS Structural Engineering and Thermal Analysis Software. I pro-actively conducted Demo Sessions for prospective students at the institute and students at Engineering Colleges alongside Senior Trainers. Occasionally, I also handled cold calling and counseling the leads for admissions.

Entrepreneurial Strategy, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Technology (B.Tech.), Mechanical Engineering, Distinction

Iit Jee Foundation