Sales & Distribution - FMCG products catering to 350+ stores in the initial months. Enhanced routes with brand additions as per the business plan.LED screen Rentals - Show Pixel has successfully captured space in the corporate, media and government programs by being the display solution partner for major events.

• Responsible for the overall brand P&L.• Managed Sales, marketing communications and inter departments coordination’s to grow Lucky as the brand of choice for Target segment.• Brand positioned creating space at all channels with 100% availability, widespread visibility, and strategic target segment reach, even during unforeseen pandemic.• Budget control over disparity in business plan with relative operational savings.• Strong contributor on acquisitions aiding to prepaid segment market leadership.• Introduced and developed several result focused strategic initiatives to ensure consistent acquisitions, best of customer experience and effective GTM.

• Category growth from year 2018-2019 is 5 times on revenue maintaining the budgeted gross margins.• The Yearly appraisal is cent percent achieved against the KPI’s.• Successful implementation of Sales merge strategy without affecting topline revenues or operations.• Identified, filtered, and negotiated with OEM to launch own branded accessories and successful distribution, sales.• Set up the after-sales service center and collection points strategy to ensure best customer service at minimum TAT.• Managing the entire product line life cycle from strategic planning to tactical activities including Procurement, pricing, sales and marketing activities and after sales support.

• Managing the entire product line life cycle from strategic planning to tactical activities including Procurement, pricing, sales and marketing activities and after sales support.• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.• Analyzing and maintain potential partner relationships for the product.• Understanding and fulfilling all requirements of the sale team to ensure product sales push to the market.• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product.• Assesses market competition by comparing the company's product to competitors' products.• Provides source data for product line communications by defining product marketing communication objectives.• Obtains product market share by working with related teams to develop product sales strategies.• Assesses product market data by visiting customers with field salespeople and evaluating sales.• Provides information by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels.• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses.• Introduces and markets new products by developing time-integrated plans with sales and marketing.• Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.• Completes operational requirements by scheduling and assigning employees; following up on work results.• Maintains product management staff by recruiting, selecting, orienting, and training employees.

• Recruited to develop and maximize exposure of Virgin Mobile brand in Qatar working with indirect channel partners.• Re- launched indirect distribution channel, by using existing Qtel distribution footprint saving cost for company and ensuring maximum market penetration.• Re- structured sales commissions to drive up sales and profitability.• Tested and launched E- voucher with the distribution partners.• Ensured recharge availability across the state within the initial month of launch, proved through ‘Voice of customer’ survey.• Approved and managed an separate indirect sales budget for the year 2011

• Responsible for roll out and manage of direct and indirect sales and distribution network and to maximize its performance, efficiency and quality.• Launched during the month of May 2009, within the first year of Operations achieved a customer base of more than 130000 customers with a distribution platform of more than 500 authorized dealers and 3000 recharge available locations.• Identified and launched 3 prime retail locations to ensure customer service and market visibility.• Initiated and launched ‘Hybrid retailer’ concept increasing brand visibility with limited budget available- 12 stores were identified and launched within first year of operation across Sultanate of Oman.• Direct distribution launched to increase product availability and service indirect channels.

• Ensuring proper financial performance of the Channel and Retail operations • Preparing budgets for each business division.• Managing the day-to-day activities of the 3 divisions: Corporate, Retail and Channel Services • Responsible for profitability of each division• To generate the highest return to shareholders