• Designing hybrid options for competitive product offering through detailed technical analysis and financial modelling to enhance KE’s competitive advantage in a potential USD 1.5 billion liberalized power market scenario• Developed business cases for various diversification opportunities such as electric appliances, EV charging, smart homes and others worth USD 18 million to guide potential investments by the CXOs• Managed creation of presentation materials for the board for direction… Show more • Designing hybrid options for competitive product offering through detailed technical analysis and financial modelling to enhance KE’s competitive advantage in a potential USD 1.5 billion liberalized power market scenario• Developed business cases for various diversification opportunities such as electric appliances, EV charging, smart homes and others worth USD 18 million to guide potential investments by the CXOs• Managed creation of presentation materials for the board for direction and support for strategy roadmap Show less

• Led feasibility assessments for multiple business expansion projects worth USD 2.5 million identified by the regional office in Singapore• Developed value proposition and cross-selling opportunities of a new product category by market-testing and lobbying with C-suit of top 35 pharmaceutical companies• Diagnosed discrepancies through statistical analysis with an on-field study that resulted in a 35% improved accuracy in sales data for our 40+ clients• Optimized the workflow of… Show more • Led feasibility assessments for multiple business expansion projects worth USD 2.5 million identified by the regional office in Singapore• Developed value proposition and cross-selling opportunities of a new product category by market-testing and lobbying with C-suit of top 35 pharmaceutical companies• Diagnosed discrepancies through statistical analysis with an on-field study that resulted in a 35% improved accuracy in sales data for our 40+ clients• Optimized the workflow of enhancing the medical information repository through process redesign, which reduced the turnaround time by 30% Show less

• Led a 3-brand portfolio worth an annual $3.5 million with dotted line reporting of 26 sales representatives • Over-achieved the quarterly sales target by 12% by executing 32 events across 9 cities with 500+ Tier 1 and 2 healthcare professionals• Implemented an email marketing campaign towards doctors that increased brand awareness by 21%

• Conjoint analysis through an on-field research on 4 competing brands which allowed the company to successfully price and draft the next marketing strategy focused on dealers• Developed a comprehensive marketing strategy to promote small kitchen appliances with a special emphasis on push marketing• Initiated a digital framework for a Loyalty Program targeted at increasing the customer lifetime value through retention in the long term due to the durable nature of the product

• Support in Global and Local Strategy Development: - Integrated Product Strategy - Integrated Launch Review• Mass Media Campaign Projects

- Processing claims- Coordination of parties involving claimants to field officers