Sajid Patel Email & Phone Number

Chicago, Il, Us

Woodland Hills, California, Us

KERN is a marketing agency within Omnicom Precision Marketing Group (OPMG) focused on delivering precisely targeted and meaningful experiences at scale. Reporting to the agency President, lead strategic direction and vision for the Analytics and Marketing Technology practices, delivering innovative data-driven solutions across clients to enhance client campaigns and drive measurable results.- Oversee recruitment, development, and management of a high performing team of 75 analysts, data scientists, data engineers, and technologists. Built offshore capabilities to efficiently scale delivery, reduced costs by 30%.- Spearheaded implementation of advanced analytics tools and techniques, including segmentation, predictive modeling, complex testing, MMM, and optimizations to enhance targeting, engagement, and improve ROI for our clients.- Actively participated in new business pitches highlighting agency data, analytics, and marketing technology capabilities, leading to the acquisition of 5 new clients.- Designed and implemented a modern, scalable cloud-based data infrastructure and platform, enhancing speed to insights, accuracy, and security while supporting rapid growth and increasing analytics capabilities.- Lead innovation initiatives and created a dynamic content assembly system that enhanced email personalization at scale, reducing creative development time by 50%.

Providing Data & Analytics, CRM, Marketing Technology, Digital Marketing, Organizational Design, Strategy Consulting, and advisory services to clients in multiple industries.

Chicago, Illinois, Us

Personally hired by the Chief Marketing Officer to join the Senior Leadership Team. Lead a team of 20+ responsible for generating high quality analytics (customer intelligence, marketing analytics, web analytics, data science, decision support, forecasting/planning, and business intelligence (BI)), and driving CRM strategy, execution, and operations across all of FTD’s gifting brands including FTD.com, ProFlowers, Shari's Berries, and Personal Creations.Select Achievements: ­- Reduced costs by 30% and improved retention rates by transforming and standardizing CRM operations, implementing a next generation customer contact platform and improving the overall customer experience. Efforts additionally streamlined vendors, tech platforms, and email programs.- Built advanced analytics and data science capabilities, including ML tools to improve segmentation and personalization. - Integrated attribution modeling, audience targeting, and digital analytics to maximize ROI and cost per order across enterprise marketing budget and wide range of digital channels (SEM, SEO, Display, Social Media, Email, Affiliate, Partner, and Direct).

Fargo, Nd, Us

Swanson is a healthy living, mid-cap consumer company that manufactures, markets and distributes its own brands of health and wellness products as well as national brands in the natural & organic space through ecommerce and catalog channels.Recruited as a member of the newly hired CEO’s executive team to direct Analytics, Pricing, and CRM with direct reporting to the Chief Marketing Officer. Key focus areas included expanding digital marketing, data and analytics capabilities (digital, direct, and category/merchandising), optimizing pricing strategy, and driving customer centric contact strategies through eCRM.Select Achievements: - Played key role with Executive team to develop 5-year growth plan to reenergize the 50 year old ecommerce health and wellness retailer. Identified growth opportunities through improved marketing and pricing optimization.- Launched new pricing strategy framework by integrating price scraping technology; built-out price elasticities for 23,000 SKUs, and conducted informative test series providing actionable feedback; expanded margin profile by 10%.- Revamped CRM program; established key digital marketing agency partnership. - Drove transformation agenda to build analytical data environment, advanced analytics, self-service BI, and web analytics capabilities.

Chicago, Illinois, Us

Directed staff of 30 and managed full-operational scope of customer analytics, campaign management, modeling, BI, and data management functions for $3.1B U.S. Retail/Commercial Bank. Select Achievements: - Drove cross-sell opportunities and impactful strategy that generated incremental revenues within the U.S. Retail Bank (B2C) business. Significantly improved “in branch” customer engagement by establishing an ‘inbound leads” program that provided near real-time leads to branch staff.- Drove transformation agenda to enhance enterprise data and analytics capabilities by creating US roadmap to build data / analytic infrastructure, 360 view of the customer, and inbound leads capabilities. Built business case and successfully secured $18 million for initial phase.- Collaborated with IT and Data Governance to drive analytical data strategy. Served as US Customer Data Steward and supported the build-out of a comprehensive customer view for the enterprise.

London, Gb

During this challenging time (U.S. markets were challenged with a recession, while the Canadian market was rebounding and expanding), I was recruited - through a transfer from HSBC U.S. Consumer Finance to lead CRM & Analytics in Canada. Stepping into this new role, I managed a staff of 40 and directed strategy, customer analytics, CRM, business analysis, and information management functions supporting Retail Banking, Wealth Management, Commercial Banking, and Investment Banking.Select Achievements: - Grew key customer segment revenue, actualizing a 20% YoY growth in customer engagement, and significant improvement in response rates by redesigning and redirecting CRM functions. - Made substantial impact to the bank by steering company investment in Analytics and Data Management. Created data management function and led team to build out the analytical data infrastructure. Established data warehouse and new sales reporting processes in 7 months - on target and under budget - vitalizing credibility with stakeholders.

London, Gb

Managed ecommerce and affiliate marketing programs for Consumer and Mortgage Lending business. Drove new customer acquisition and ecommerce lead flow to support an 800+ branch network.

London, Gb

Led the planning, development, and implementation of database marketing initiatives for a $100 billion Consumer Lending Portfolio.

Chicago, Illinois, Us

Provided technology leadership in the planning and management of investment software products from concept to production release. Developed, executed, and managed ongoing product initiatives.

Managed strategy and operations for IT consulting start-up. Transition business concept into full-scale consulting venture. Consulted senior management at major corporations to provide high-impact technology solutions.

Master Of Business Administration - Mba, Strategic Management

Bs, Computer Science