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Data & Analytics Executive with over 20 years building strategic data, analytics, and AI capabilities, positioning and leading companies through their next chapter of growth across a range of industries (consumer retail, e-commerce, financial services, automotive, and telecommunications).I love to build. I am passionate about finding the most impactful value generating opportunities, identifying barriers, and driving the transformation agenda across people, process, and technology to realize that value. I’ve made multi-million dollar impacts leading enterprise functions at Fortune 500 and smaller private equity backed companies. I believe harnessing the power of data, analytics, and AI/ML requires leading with a strong vision, building partnerships and trust, and inspiring high-performing teams to achieve exceptional results. Competencies:*Data and Analytics Executive: Experienced in leading enterprise analytics and data management COEs (globally & regionally) focused on drawing deep and actionable insights to drive business results. *Team Leader: Track record of building, leading, and inspiring high-performing teams (onshore & offshore teams, 80+ FTE) in fast-paced environments. Skilled at vision setting, organizational design, talent development, and culture creation. *Strategic Business Partner: Proven ability to influence and build strong executive relationships, navigating diverse interests and fostering collaboration to drive results across the organization.*Customer Engagement & Loyalty Driver: Experienced in leading strategic vision, execution, and operation for CRM and Lifecycle Marketing initiatives. Skilled at delivering personalization at scale and deepening customer relationship. *Marketing Technology Advocate: Expertise in leveraging and implementing innovative technologies to drive automation and efficiencies. Skilled at managing vendor partnerships and managing MarTech budgets of $10+ million. Skills: data science & AI strategy, ML, business & marketing analytics, omnichannel measurement, business intelligence, customer insights, data strategy, data management, governance, segmentation, modeling, optimization, attribution, pricing & product analytics, data democratization, data partnerships, digital transformation, web analytics, marketing automation, email marketing, direct response marketing
Dept®
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Vp Head Of Analytics, AmericasDept®Chicago, Il, Us
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Svp Analytics & Marketing TechnologyKern - An Omnicom Agency May 2021 - PresentWoodland Hills, California, UsKERN is a marketing agency within Omnicom Precision Marketing Group (OPMG) focused on delivering precisely targeted and meaningful experiences at scale. Reporting to the agency President, lead strategic direction and vision for the Analytics and Marketing Technology practices, delivering innovative data-driven solutions across clients to enhance client campaigns and drive measurable results.- Oversee recruitment, development, and management of a high performing team of 75 analysts, data scientists, data engineers, and technologists. Built offshore capabilities to efficiently scale delivery, reduced costs by 30%.- Spearheaded implementation of advanced analytics tools and techniques, including segmentation, predictive modeling, complex testing, MMM, and optimizations to enhance targeting, engagement, and improve ROI for our clients.- Actively participated in new business pitches highlighting agency data, analytics, and marketing technology capabilities, leading to the acquisition of 5 new clients.- Designed and implemented a modern, scalable cloud-based data infrastructure and platform, enhancing speed to insights, accuracy, and security while supporting rapid growth and increasing analytics capabilities.- Lead innovation initiatives and created a dynamic content assembly system that enhanced email personalization at scale, reducing creative development time by 50%. -
President / FounderAlta Ventures Llc Nov 2019 - PresentProviding Data & Analytics, CRM, Marketing Technology, Digital Marketing, Organizational Design, Strategy Consulting, and advisory services to clients in multiple industries.
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Vp Crm & AnalyticsFtd Companies Jan 2018 - Jul 2019Chicago, Illinois, UsPersonally hired by the Chief Marketing Officer to join the Senior Leadership Team. Lead a team of 20+ responsible for generating high quality analytics (customer intelligence, marketing analytics, web analytics, data science, decision support, forecasting/planning, and business intelligence (BI)), and driving CRM strategy, execution, and operations across all of FTD’s gifting brands including FTD.com, ProFlowers, Shari's Berries, and Personal Creations.Select Achievements: - Reduced costs by 30% and improved retention rates by transforming and standardizing CRM operations, implementing a next generation customer contact platform and improving the overall customer experience. Efforts additionally streamlined vendors, tech platforms, and email programs.- Built advanced analytics and data science capabilities, including ML tools to improve segmentation and personalization. - Integrated attribution modeling, audience targeting, and digital analytics to maximize ROI and cost per order across enterprise marketing budget and wide range of digital channels (SEM, SEO, Display, Social Media, Email, Affiliate, Partner, and Direct). -
Vp AnalyticsSwanson Health Products Aug 2016 - Dec 2017Fargo, Nd, UsSwanson is a healthy living, mid-cap consumer company that manufactures, markets and distributes its own brands of health and wellness products as well as national brands in the natural & organic space through ecommerce and catalog channels.Recruited as a member of the newly hired CEO’s executive team to direct Analytics, Pricing, and CRM with direct reporting to the Chief Marketing Officer. Key focus areas included expanding digital marketing, data and analytics capabilities (digital, direct, and category/merchandising), optimizing pricing strategy, and driving customer centric contact strategies through eCRM.Select Achievements: - Played key role with Executive team to develop 5-year growth plan to reenergize the 50 year old ecommerce health and wellness retailer. Identified growth opportunities through improved marketing and pricing optimization.- Launched new pricing strategy framework by integrating price scraping technology; built-out price elasticities for 23,000 SKUs, and conducted informative test series providing actionable feedback; expanded margin profile by 10%.- Revamped CRM program; established key digital marketing agency partnership. - Drove transformation agenda to build analytical data environment, advanced analytics, self-service BI, and web analytics capabilities. -
Vp, Head Of Customer Analytics & Campaign ManagementBmo Harris Bank Jan 2014 - Nov 2015Chicago, Illinois, UsDirected staff of 30 and managed full-operational scope of customer analytics, campaign management, modeling, BI, and data management functions for $3.1B U.S. Retail/Commercial Bank. Select Achievements: - Drove cross-sell opportunities and impactful strategy that generated incremental revenues within the U.S. Retail Bank (B2C) business. Significantly improved “in branch” customer engagement by establishing an ‘inbound leads” program that provided near real-time leads to branch staff.- Drove transformation agenda to enhance enterprise data and analytics capabilities by creating US roadmap to build data / analytic infrastructure, 360 view of the customer, and inbound leads capabilities. Built business case and successfully secured $18 million for initial phase.- Collaborated with IT and Data Governance to drive analytical data strategy. Served as US Customer Data Steward and supported the build-out of a comprehensive customer view for the enterprise. -
Head Of Crm & AnalyticsHsbc Dec 2009 - Jan 2014London, GbDuring this challenging time (U.S. markets were challenged with a recession, while the Canadian market was rebounding and expanding), I was recruited - through a transfer from HSBC U.S. Consumer Finance to lead CRM & Analytics in Canada. Stepping into this new role, I managed a staff of 40 and directed strategy, customer analytics, CRM, business analysis, and information management functions supporting Retail Banking, Wealth Management, Commercial Banking, and Investment Banking.Select Achievements: - Grew key customer segment revenue, actualizing a 20% YoY growth in customer engagement, and significant improvement in response rates by redesigning and redirecting CRM functions. - Made substantial impact to the bank by steering company investment in Analytics and Data Management. Created data management function and led team to build out the analytical data infrastructure. Established data warehouse and new sales reporting processes in 7 months - on target and under budget - vitalizing credibility with stakeholders. -
Avp Marketing StrategyHsbc Sep 2007 - Nov 2009London, GbManaged ecommerce and affiliate marketing programs for Consumer and Mortgage Lending business. Drove new customer acquisition and ecommerce lead flow to support an 800+ branch network.
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Manager, Database MarketingHsbc Dec 2005 - Aug 2007London, GbLed the planning, development, and implementation of database marketing initiatives for a $100 billion Consumer Lending Portfolio.
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Systems Officer - Global Investment SystemsNorthern Trust Corporation 2003 - 2005Chicago, Illinois, UsProvided technology leadership in the planning and management of investment software products from concept to production release. Developed, executed, and managed ongoing product initiatives. -
Managing PartnerNcc Consulting 1997 - 2003Managed strategy and operations for IT consulting start-up. Transition business concept into full-scale consulting venture. Consulted senior management at major corporations to provide high-impact technology solutions.
Sajid Patel Skills
Sajid Patel Education Details
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The University Of Chicago Booth School Of BusinessStrategic Management -
Northern Illinois UniversityComputer Science
Frequently Asked Questions about Sajid Patel
What company does Sajid Patel work for?
Sajid Patel works for Dept®
What is Sajid Patel's role at the current company?
Sajid Patel's current role is VP Head of Analytics, Americas.
What is Sajid Patel's email address?
Sajid Patel's email address is sp****@****ncy.com
What is Sajid Patel's direct phone number?
Sajid Patel's direct phone number is +131224*****
What schools did Sajid Patel attend?
Sajid Patel attended The University Of Chicago Booth School Of Business, Northern Illinois University.
What skills is Sajid Patel known for?
Sajid Patel has skills like Analytics, Crm, Strategy, Business Analysis, Database Marketing, Financial Services, Business Intelligence, Segmentation, Leadership, Customer Analysis, Customer Acquisition, Management.
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