Sakeena Dole Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Led the production of high-impact social media content, including the introduction of the Mastering series, real-world case study carousels, corporate videos, and feature previews.
• Strategized and executed LinkedIn ad campaigns, from budget proposal to performance optimization.
• Took ownership of RocNews, completely revamping the brand newsletter by coordinating with Product Managers to create tailored content for 8 regions in 4 languages, effectively reaching over 50,000 customers.

Toronto, Ontario, Canada

• Developed and implemented a monthly social media calendar for LinkedIn, YouTube, Facebook, Instagram, and X to increase engagement and reach.
• Created engaging copy for social media posts and the brand website, ensuring clear and consistent messaging.
• Proposed and led the integration of Sprout Social by conducting a comparative analysis and negotiating terms, streamlining social media management processes.
• Developed and executed community engagement strategies based on performance metrics, leading to improved audience interaction.
• Optimized email marketing campaigns for USCAN and LATAM regions using Pardot, introducing targeted drip campaigns and re-engagement strategies.
• Independently organized events to boost workplace morale and productivity. I also manage the RocScoop newsletter, curating content to keep employees informed and engaged.

Sri Lanka

• Manage and grow social media accounts for clients in the hospitality and FMCG industries, with a focus on Facebook and Instagram.
• Develop and implement creative social media campaigns to increase engagement and brand awareness.
• Create and curate high-quality content for social media, including graphics, videos, and copywriting.
• Collaborate with internal teams and external partners to develop and execute promotional campaigns.
• Conduct market research and stay up to date with social media trends and best practices.
• Monitor and analyze social media metrics to measure the success of campaigns and report findings to clients.

Bahrain

• A part of a semi-luxury shopping complex (Al Aali Mall) in the shopping district of Bahrain.
• Develops marketing strategies to promote the mall, existing tenants and prospective tenants.
• Develops write-ups and press releases about the mall and coordinate with the public media.
• Handles the brand social media platforms.
• Design and fabricate collateral for the mall.
• In-charge of event coordination for pop-ups, mall competitions and seasonal festivals.

Bahrain

• Part of the Pre-Opening team to launch a new sub-brand of Swiss-Bel International
• Developing marketing strategies to promote accommodation and food & beverage
• Designing and fabricating the Hotel's collaterals/ menus according to brand standards
• Creating and designing logos for F&B outlets
• Coordinating and organizing photography and videography shoots to build image bank
• Building, maintaining and growing the hotels’ databases to promote all services and facilities

Sri Lanka

• Overlooked marketing communication activities for Serendib Hotels (Hotel Sigiriya & Club Hotel Dolphin), Avani Resorts (part of Minor Hotel Group - Thailand) and Reveal The Collection (Lantern Boutique Hotel, Ubuntu by.
• Managing the social media handles for the above-mentioned brands
• Provide media exposure for the above-mentioned brands on all local and international publications
• Content creation and copywriting
• Photo and video shoot coordination
• Involved in brand awareness and visibility projects – such as event management

Sri Lanka

• Participated in development and implementation of media relations strategies, seeking high-level placements in print, broadcast and online media for the Hotel
• Following up with the implementation of strategies to ensure effective transmission of news and information to both internal & external audiences
• Conceptualized promotions and promotional work and overlooked the quality and accuracy of all designed promotional materials
• Was responsible for all operations associated with corporate communications and public relations to ensure smooth flow of activities
• Built relationships across all levels of the organization and its stakeholders
• Involved in handling social media and content development for the separate brand page and F&B outlets

Sri Lanka

• Involved in the development and implementation of the Hotel's marketing strategies to promote revenue growth among key targeted segments
• Management of all print, digital and direct mail campaigns, working in close liaison with the Graphic Departments
• Involved in budgeting and keeping track of monthly expenses
• In charging of handling the CSR activities of the Hotel
• Support the hotel’s brand positioning and image by partnering with reputed publications or events

Sri Lanka

• Worked with world renowned Fashion & Lifestyle Brands such Nike, Victoria’s Secret, Burberry and Crocs to conceptualize pitches directed by the team based in HQ, USA
• Developing POVs, white paper, videos and presentations in collaboration with the product development and innovations teams
• Carrying out research for SEO implementation
• Assisting with the development of landing pages on HubSpot (marketing automation tool used at attune)
• Assisting with compiling reports on marketing campaign results
• Designing and laying out marketing material

Sri Lanka

• Sending out weekly promotions to salespeople by updating the systems and liaising with Supply Chain, Category Operations and Finance teams
• Running reports to check the feasibility of each promotion
• Drafting official paperwork in reply to issues raised by Business Partners
• Coordinating with Territory Managers to ensure promotions are carried out smoothly

Sri Lanka

• Assisted with sales visits
• Organized material received for photo classifieds
• Provided administration support
• Responsible for initiating and coordinating the clerical functions required in effective implementation of administrative policies of the company

Master Of Business Administration - Mba, Business Administration And Management, General, Merit

Bachelor’S Degree, Marketing Management, Cum Laude