Socioh is a digital marketing application with a focus on Facebook advertising and ROAS optimization. Our specialization lies in ad creative design and audience segmentation.With Socioh, brands can easily create and A/B test optimal creatives for each stage of their Buyer’s Journey. Our intelligent software automatically pulls products from integrated stores, fits them perfectly into relevant creatives and serves them as ads to the target audience. Socioh’s unique Designed Catalogs are proven to boost ROAS by an average of 5x-8x. We also offer a comprehensive suite for organic social media marketing. This includes the ability to automate discounts, promote products on Auto-Pilot and curate content for audience engagement.

Co-Founder & Head of Engineering at SociohSmall sellers want to market their products online but lack the time, money & technical expertise required to do so successfully. Using OrangeTwig, a small seller can create an engaging social media marketing campaign across multiple social channels in under 1 minute.Our USP is simplicity. To start marketing with OrangeTwig, a seller doesn’t need to learn any new skills or software.• Designed front-end, backend & cloud architecture for the platform.• Built third-party API integrations with eCommerce platforms.• Worked with customers support tickets & ensured product quality.

Opkar was a credit/point based content platform designed to reduce noise and identify the most relevant content on the internet.• Designed the user specifications and formulated the algorithms for credit calculations.• Launched an MVP for the real estate market.• Platform discontinued due to a lack of traction & its complexity.

Development & Maintenance ◦ Development in ABAP for a CDP (Customer Development Project) for Defence Logistics agency, USA in a multicultural team in ERP and SRM domain.◦ Maintained the DLA project and developed the patches and upgrades (version 9 & 10) in a challenging time which helped organization get a business of $300k for the next complete year.◦ Development in Java for Wirtgen, an offline pricing configuration engine for sales department of Wirtgen Gmbh to sell their customized product.Innovation ◦ Conceptualized, designed and implemented a prototype for SAP – CD global innovation challenge over a period of 4 months for a SAP - Retail solution which SAP believes that it can help SAP reach its target of 1 billion users by 2015◦ The solution comprised of a web application and an android app as part of prototype.◦ Won the innovation challenge final in Germany and the company sponsored the project for converting the prototype into final product.