•Innovative and certified yoga therapist, combines the depth of the yoga and yoga therapy traditions with an understanding of western medical care and treatment.• Designs unique and tailored yoga therapy practices for groups and individuals, specializing in therapeutic work for athletes, women’s changing health, chronic pain, anxiety, and depression• Teaches practices that meet client and clinician intentions and result in symptom relief• Lead yoga classes for all skill levels from beginner to advanced•Work with private clients using customized programs for their body types and injuries• Teach students correct postures to ensure maximum benefits and safety,• Provide guided meditation at the beginning and end of each class• Give students in-depth understanding of breathing techniques• Pay attention to the needs of every student throughout each class• Develop promotions and programming to increase participation and generate business awareness, i.e. Yoga Birthday Parties, Vinyasa and Vino

• Create creative persuasive copy for websites and marketing materials• Conceive, develop and produce effective advertising campaigns and promotions• Build client brand image• Analyze client marketing needs• Perform market research • Promotion and product design• Ensure optimally effective messaging and positioning for client product• Develop innovative strategies to market client campaigns using social media across multiple platforms, digital and traditional avenues.

Currently teaching yoga to the older adult community in Orange, NJ.

Completely 300 hr yoga teacher training.

Completed Yoga teacher training YTT-200

•Lead the marketing team amidst corporate restructuring.•Strengthened media relationships to ensure optimally effective messaging and positioning of books.•Developed innovative strategies to market new book campaigns using social media across multiple platforms, digital and traditional avenues.•Developed and presented media plans, objectives and strategy decks.•Maintained digital media budgets for various accounts.•Prepared marketing strategies within budget parameters, in collaboration with the marketing team.•Oversaw design, creation and delivery of digital and print advertisements and other marketing and sales materials.•Ensured consistent brand messaging. •Supported a 10 member sales team across the U.S. and coordinated marketing campaigns with sales activities.•Acted as point person responsible for communication between sales, editorial and marketing departments.•Budgeted and managed advertising opportunities.•Established and maintained contacts with online and print media contacts.•Monitored competitor activities.•Supported the Marketing Director.

•Supported a 10 member sales team across the U.S. and coordinated marketing campaigns with sales activities.• Was point person responsible for communication between sales, editorial and marketing departments.•Budgeted and managed advertising opportunities.•Established and maintained contacts with digital and print media contacts.•Monitored competitor activities.•Supported the Marketing Director.

•Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts, planning and organizing promotional presentations and updating calendars.•Kept promotional materials ready by coordinating requirements with art department, inventorying stock, placing orders and verifying receipt.•Planned meetings and trade shows (identified, assembled and coordinated requirements; established contacts; developed schedules and assignments; coordinated mailing lists).

• Members Project 2010: copy edited all brochures and promotional materials, traveled to 4 American Express Service Centers to launch the campaign to employees and encouraged all to vote, volunteer or donate• Created, edited and proofread all copy for 2007, 2008, 2009 & 2013 Black Enterprise Golf & Tennis Tournament• Activated sponsorship for Black Enterprise 2008, 2009 & 2013 Golf Tennis & Tennis Tournament (created proposals, coordinated sponsor promotions and managed vendor relationships)• 2007/2008 River to River Festival Brochures• Edited Metropolitan Jewish Healthcare: History Book & Coverage Brochures• Edited Food & Wine Guidebook for 18th Annual American Express Restaurant Trade Program• 2007/2009 Activated and managed American Express Chairman Employee Luncheon• 2007/2008/2009American Express: Weekend Entrepreneurs seminar invitations & Deep Sea Fishing

•Developed advertising campaigns for a wide range of clients, working with an advertising agency's creative and art directors to determine the best way to present advertising information.•Created communications to support the 2012 Real Simple Holiday Pop-Up Shop launch.•Reviewed advertising trends, consumer surveys and other data related to marketing goods and services to determine the best way to promote products.•Wrote advertising copy, articles, bulletins, sales letters and other print and online promotional material.•Consulted with sales, media and marketing representatives to obtain product or service information and discuss style and length of advertising copy.•Created names for products and wrote slogans that appear on packaging, brochures and other promotional material.

• Assisted in developing online research and analysis for $5 million social media costumer engagement plan through Facebook• Produced program metrics data to support Chase Community Giving• Compiled and analyzed geographical data for Top 200 charities to advise media and press planning• Managed communication with non-profit organizations• Contributed to research and writing correspondence with non profit organizations and community partners• Assisted with program plan development and managed deadlines• Handled and corresponded to vendor trademark issues• Supported program relationships

• Adhered to brand and corporate copy style and voice • Completed copy in a timely manner in accordance with established time lines.• Wrote product copy for all print and online merchandise and ensure consistency with the brand image and appropriateness for target customer• Ensured accuracy of product information and copy • Collaborated with Creative Director and Art Directors on all branded communications• Partnered with the Merchant and Marketing teams to understand important product attributes and convey creative and accurate product descriptions