Sakina Hassanali Email & Phone Number

Toronto, Canada Area

- Develop impactful brand strategies, conceptualize creative visuals, formulate key brand messaging guides tailored to target audiences, and craft visual guidelines for corporate brand identities, catering to a diverse range of global clients.- Design compelling brand visuals encompassing creative direction, logo creation, website templates, stationery design, original illustrations, posters, and social media content for various businesses. - Provide expert consultation and conduct training sessions for clients and their marketing teams to ensure visual consistency and cohesive messaging across diverse mediums such as websites, email campaigns, brochures, and social media platforms.

Toronto, Canada Area

- Formulated comprehensive brand identity visuals, compelling copy, engaging social media content, and dynamic website and social media templates for clients, rooted in goal-oriented strategy and meticulous market research.- Managed client relationships by consistently delivering valuable insights and strategic recommendations.- Took a lead role in developing client advertising campaigns, spearheading projects, and actively contributing to diverse design initiatives.

Washington D.C. Metro Area

- Led the conceptualization, development, and execution of comprehensive marketing strategies, including inbound, influencer, and social media marketing, to enhance brand visibility and engagement.- Took a lead role in developing brand messaging and copy for global fundraising campaign.- Developed target audience and user personas, along with key messaging guidelines, to ensure precise and effective communication.

Tanzania

- Managed all corporate marketing functions including brand management, advertising and events- Led the development and deployment of customer feedback program targeted to large accounts.- Surpassed expected customer satisfaction forecasts by 60% and successfully improved overall service deliveryIn my role at Secure 7, I managed all corporate marketing functions including brand management, advertising and events. One of the marketing challenges Secure 7 faced was the inability to promote all the product and services in a concise and effective manner. To solve this problem, I worked with the art director to produce illustration icon for each area of service the company offers. This provided an effective branding solution for Secure 7. The illustrations were used on digital advertising, merchandise as well as expos. I also devised a customer feedback program for large clients that aided marketing initiatives and improved services. The customer feedback program involved detailed interviews with clients to get insight on Secure 7’s products as well as the client’s experiences with the technical installation team.

Boston, Massachusetts, United States

- Developed general marketing and promotion strategies- Coordinated fund raiser in collaboration with Boston University International Affairs Association - Explored network for the organization for future alliances

Washington D.C. Metro Area

Intern at Office of Marketing and Communications and the Center for Financial Markets and Policy- Assisted in development of new website and marketing materials for financial center- Contributed to the school’s branding strategy through research and team-oriented idea-generation.

Tanzania

- Assisted with the development of the brand positioning and identity for the company- Assisted Push Observer’s social media channels to strengthen its brand identity- Developed overall marketing campaigns

London, United Kingdom

- Conducted client-oriented market research on competitive landscape and target markets- Utilized the Mintel data base and social media platforms to create consumer profiles for clients- Presented research to team that was utilized to prepare pitch for a prospective client

Greater Boston Area

- Assisted with in the organization's overall business development strategy- Conducted competitive market research

Dar-Es-Salaam, Tanzania

Market research for clients as well as meet with clients to discuss marketing strategies. Part of the team that creates marketing strategies and pitches to the client.

Bachelor'S Degree, Mass Communication/Media Studies

Four year undergraduate degree with relevant coursework: Brand Management, Consumer Insight, Writing for Social Media & Communications.

Post Graduate Certificate, Digital Marketing

London Study And Work Abroad Program, Mass Communication/Media Studies

Activities and Societies: Work Experience: Account Planning Internship at Marketing Agency - Founded London Course Work: International.

High School Diploma, Ib Diploma - Economics, Chemistry, Biology, Math, English, Swahili

Activities and Societies: Model United Nations, Student Government, WAMATO Orphanage President, Fathom Math Club.

Post Graduate Certficate, Digital Marketing