Leading the growth and marketing for $200 mn US based Premium Tech Accessories brand in India!

✅ P&L, Category and Growth Responsibility with Brand at the Centre✅ Revenue Growth by 59% in Year 1✅ 75% + Additional Revenue from NPDs (New Products) launches by my team and I. Currently New Products launched contribute 60% of the revenue with 3 New Products being 40% of the revenue✅ Leading 15 Member Team across Category & Brand + Media, Content, Design, Social Media & Influencer Marketing, New Product Development✅ Media campaigns across YouTube, Hotstar, MX Player and Jio Cinema via Multiple Adso Apple Cider Vinegar, ACV Fizz, Shilajit SoftGel + Shorties, Association with Lucknow SuperGiants✅ Complete Performance Marketing & Ecommerce Marketing creation in-house. Over 3000+ Performance Marketing Ads created across platforms

✅ Helping Brand for toothsi & skinnsi (sister brand)✅ Got toothsi on Gujarat Titans Headgear Sponsorship as the Great Smiles Partner✅ Partnered with Ranveer Singh for the 83 movie and ad campaign, including brand logo in opening credits across Television, Netflix, Hotstar and other OTT releases.✅ Successfully implemented Pitch Mat branding during the Ind vs South Africa series in Dec 2021, resulting in a significant increase in male leads conversion nationwide during and after the series✅ Launched a successful toothsi and skinnsi campaign with Nivetha Pethuraj to expand into South India, resulting in a 20% Drop in Cost-Per-Lead within 2 weeks of campaign going live

✅ Created India's first healthcare brand using Digital Brand & PR✅ Reduced CAC by ~30% in the first 6 months of joining✅ Won the YouTube Silver Button (1 lac subscribers). Today the channel is at 234k subscribers✅ Contributed to the company's status as the fastest unicorn in the industry✅ LinkedIn Top Brands in 2021 (see here)✅ Responsible for Digital Advertising, Digital & Offline Media Buying, Celebrity Onboarding, Sponsorship✅ Achieved 5X surgery growth with 3X BLS, making a significant impact in the industry.✅ More than 20 advertisements featuring renowned personalities such as Hrithik Roshan, Boman Irani, Dilip Joshi, Satyaraj (Kattapa), Anup Soni, Vinay Pathak, Sumeet Raghavan, MasterChef Ranveer Brar✅ Sponsored and advertised on Digital & TV during high-profile events such as IPL 2021 (Apr & Sept, Oct), India Vs England Test Series '21 (Hotstar), ICC T20 World Cup(Hotstar), and on various TV channels Star Sports, Hotstar, Bigg Boss (Salman Khan), Taarak Mehta ka Ooltah Chasmah, Kapil Sharma Show, Aaj Tak, Republic TV, India TV, Star Movies, Sony Max, and other movie channels.✅ Conducted targeted advertising in South Market through Star Maa, ETV, Sun TV, and more.✅ Focused on YouTube (600 videos from Nov '20), Instagram, Facebook, and Twitter✅ Led PR & Got the brand Featured on the cover of Fortune India 40 under 40

Senior Leadership and growth strategy fueled by digital marketing, PR, and branding - to drive market dominance for Oxfordcaps. Championing the consumer and B2B brand strategy to increase market defensibility, expand the business in a manner to reach a unicorn ($1 billion valuations) status, and making the organization ready for an eventual IPO (plus REITing Institutional Grade Assets). Recruited to build a global growth strategy reporting to the CEO with 10+ individual contributors’ team with Paid Digital, SEO, Content, Social Media, PR, Graphic Design & Video, and Community Events𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡:- Launched in 9 cities– Ahmedabad, Bengaluru, Delhi, Dehradun, Greater Noida, Gurugram, Indore, Pune & Jaipur- 3mn Bed Nights Sold with 86% Occupancy at 75X Growth- Hired Marketing Team across various functions and Sales team across India- Planned, Negotiated and Trained Customer-Support Team with Sheroes (by Sairee Chahal)- Implemented Zoho CRM for Marketing, Sales, Customer Support 𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐏𝐑 (𝐰𝐢𝐭𝐡 𝐎𝐧𝐥𝐢𝐧𝐞 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭):- Logo redesign & introducing a visual and verbal language- Executed 2 Key Campaigns – Student of The Year 2 with Tiger Shroff and Chill Karo Chinta Nahin - Maintained 4.3 Avg. Google Rating, plus positive reviews across platforms (using ORM principles)- Official Hostel Partner at FICCI Higher Education Summit with Hon. President of India as Chief Guest- 190+ Articles of News Coverage with AVE of ₹ 4.2 crores𝐏𝐚𝐢𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥, 𝐒𝐄𝐎, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚, 𝐒𝐭𝐮𝐝𝐞𝐧𝐭 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:- 15x increase in social media followers – Facebook and Instagram - 200k reactions across Facebook & Instagram- Created original rap song with 5mn impressions on Gaana with 2.82% CTR- Customer Support attended over 1 lac calls (Leads + Support)- Achieved Alexa rank improvement from 365k to 236k and Domain Authority (DA) upwards of 20 pts

Provide senior-level marketing and growth strategy, brand direction to drive market leadership status, and taking the organization to an ARR of $31M (₹ 240 crores) and grow from 150 to 450 stores and 30% increase in Avg. Order Value (Spare Pair, Blue Cut Lenses and more) Significant Highlights:★ Added 300 stores in 3 years (250+ cities & 24 states and UTs) 3X Growth by participation in 50+ Optical Events ★ Helped generate additional INR 160 cr. ($21+M) in YoY business annually★ Bought new international designs for specs & stores by visiting Hong Kong Optical Fair in 2017 & 2018 with MD★ Recognized as the Largest Hospital-Based Optical Chain (displaced Titan Eye Plus)★ Rebranded Pvt. Label brands to increase revenue & profitability and share of in-house brands to 73% (Jan ’19)★ Launched in-house specs lens brand Clariviz to generate ARR of Rs. 55cr ($8m) in sales ★ Led complete redesign of 175+ Optical Stores with international standard retail store designs

As a Vice President and Head of Brand Marketing, I was endowed with the responsibility of supervising brand repositioning strategy, and leading the brand to the benchmark of the fastest growing brand in the real estate space in less than nine months.★ Received five gold trophies for Housing’s launch campaign at National Marketing Awards 2015 - Brand Excellence in eCommerce and Internet Business Sector and Best Use of Social Media★ Grew website traffic for Housing.com from 4M to 12M and 2 Million app downloads ★ Generated 16k+ Twitter followers, 597k Facebook fans, 100k LinkedIn followers, and 4.2M YouTube views★ Ranked 6th most influential brand in India by LinkedIn + Top 50 Campaigns of 2015 by Social Samosa★ Obtained phenomenal response on social media using social media influencers Boman Irani, Soha Ali Khan, Yuvraj Singh, Neha Dhupia, Huma Qureshi, and several other celebrities and high-profile individuals

Being a Brand Leader for MasterCard, I re-launched the brand in Sri-Lanka and Bangladesh and led marketing, advertising and communications strategy across India, Sri Lanka, Bangladesh, and Maldives.Some of the key highlights of my tenure include: ★ Led brand management for 4 countries★ Directed an award-winning, 10-member team in APAC for India, Sri Lanka, Bangladesh, and Maldives★ Secured Master Cards’ Bollywood associations with two movies ★ Conjoined forces with APAC team with HQ at Singapore to climb seven spots in one year in Asia’s Top 1,000 Brands awards★ Received MasterCard Global Digital Marketing Award in 2013 for the Digital Engagement Strategy★ Managed global sponsorship assets with key consumer engagement pillars like sports, music, travel and movies in South Asia★ Executed spend enhancement campaigns around assets like Mumbai Indians IPL Sponsorship for three seasons (2010-2012), UEFA Champions League for five seasons (2010-2014), and 57th Grammy Awards

My responsibilities as a Group Advertising Account Manager included spearheading marketing and advertising for Citibank NA, directing Citibank’s Sponsorship of DLF IPL 2010 and managing retail banking. I rolled out Citi Home One Loan.Highlights: ★ Substantially increased Retail Banking revenue for Publicis from Citibank to 55%

★ Launched branches in 150+ cities in India★ Initiated branch branding and radius marketing and launched 5 new product offerings. Developed an effective campaign focusing on speed of processing the loan (much before Muthoot & others copied it) in collaboration with McCann Global titled "Think it. Get it - Loan processed in 5 minutes"

As a Sr. Advertising Account Executive, I worked with Shah Rukh Khan and Mahendra Singh Dhoni on the brand message “Whatever Role Life Gives You, Play it Big”. Milestones achieved: ★ Progressed from Advertising Executive to Sr. Advertising Executive within 10 months★ Created communication for Videocon Diwali Dhamaka Offer in 2007 as key part of team★ Exceeded revenue targets in 2007 as part of team

Highlights: ★ Launched Fragrance World in India as key part of the team, with a special ICC World Cup 2007 Edition Eau De Parfum, with cricketing legend and caption of 1983 World cup winning team - Kapil Dev and the then popular Bollywood Actress Nisha Kothari★ Managed launch of H World, an intranet project for HSBC, India, with a five-day teaser campaign