• Responsible for driving Revenue and Gross Profit of the Products for vendors like Microsoft, Google, AWS , Wasabi , Virtuozzo , Plesk , Akamai , NTT.• Building sales pipeline with partners across different geographies and as per mutually agreed business plan.• Collaborate with engineering, design, marketing, and sales teams to ensure successful product delivery.• Working Closely with OEM’s for Sales incentives, SPIFF and Pricing structure to be able to make product co-sell ready.• Product trainings and Partner Enablement to ensure growth in each product • Product launches, collaborating with marketing teams to develop go-to-market strategies and promotional materials.• Working on Business Commitments and Identify potential risks involved and develop strategies to mitigate them.• Ensure that industry regulations and security standards are followed for each OEM.• Establish and monitor key performance indicators (KPIs) to evaluate product success• Stay up to date with industry trends, competitor activities, and emerging opportunities in the market. • Prepare regular reports and analytics on partnership performance, campaign effectiveness, and affiliate activities. Use these insights to make data-driven recommendations for improvement.• Identify and establish brand relationships who are interested in selling products via Partner channel and evaluating them basis parameters

• Execute Product Revenue numbers, strategy and roadmap aligned set by the Organisation.• Collaborate with engineering, design, marketing, and sales teams to ensure successful product launch.• Developing and nurturing Partner ecosystem to drive product numbers.• Communicate product updates and progress to internal and external stakeholders.• Working closely with Marketing team to define Product campaigns and building funnel.• Laise with OEM to extract Incentives, SPIFF, MDF funding to drive profitability in Product revenue.• Market research to Stay up to date with latest Industry trends.

• Drawing business plan, Partner Targets, Revenue and ensuring Margins from OEM’s • Working collaboratively across departments to ensure the implementation of integrated marketing strategies including channel marketing. • Formulation of multi-level campaigns which resulted in enquiry generation for all the BUs, scaled up Lead generation from nearly zero to 25 MQLs per month.• Leading brand awareness initiatives including online and offline events for channel partners in North America and Europe.• Teaming with the technology alliance team (TAP) to build revenue generating joint offerings and GTM plans. • Leverage network and research skills to discover new partnership opportunities and expand our brand portfolio. Having complete understanding about revenue shares in various categories in the market. • Collaborate with internal teams, including marketing, product, and finance, to align strategies, execute joint initiatives, and achieve company goals.• Skilfully negotiate terms and agreements with brand partners and affiliates to ensure favourable outcomes for both parties.

 Developing Brand Strategy and Annual Marketing calendar for BTL (Shop floor, on ground Activations, GSB etc.) Marketing Budget Management, Planning, ROI Calculation & Optimization Managing & Fixing Target of 75 Shop Sales Executive & tracking Sell Out on Daily Basis SSE productivity enhancement & Planning execution of premium product sell-out activities Running Digital Campaigns Monthly for Key stakeholders for Lead Generation / Awareness of New Products & Managing Pages on all Social Media Platforms  Display Management & maintain MOT of the Store as per brand guideline. Develop media planning by optimizing media mix based on overarching communication strategy. Maximize ROI of media spending by managing media execution Develop POP/POSM based on brand strategy, Consumer Insights, etc. Develop and manage creative by conducting compliance check, analysing Industry trends, etc Merchandiser & Warehouse Management

Key Responsibilities-Developing Brand Strategy and Annual campaign theme & calendar for AC across 360 degree medium – TV, Print, Digital, BTL (Shop floor, on ground Activations), and Trade Schemes etc.-Designing the Media Mix, Selecting and Negotiation with Agency. -Marketing Budget Management, Planning , ROI Calculation & Optimization-Creative, In Store, Media, Activation/Events Agency Selection/Evaluation & Handling-Agency & Vendor Liaison - Communicating briefs, devising communication strategies and implementing it with the agencies.-Planning the positioning platform, developing strategies for higher and better product visibility, shelf display & merchandising.-Digital Marketing Strategies ,Content Management ,website updating , SEO , Paid campaigns ,Social media marketing and Email marketing-Developing and executing consumer and trade promotions for Air Conditioners in terms of ideation and building promo awareness for resultant increased sales off take.-Brand Health & Market Share Enhancement-Market Research & Competition Mapping

Key Responsibilities-Achieving Monthly / Quarterly Sales target for All Product Category.-Managing entire line up in Entertainment and Appliances category (flat panel displays, home theatres, refrigerators, washing machines, micro waves, and air conditioners) for 240 sub Dealers & MBO.-Work closely with major Dealers and be a strong influence in execution of sales to the end customer.-Maintaining close interaction with the Counter teams so as to gain maximum display share across counters by suggesting the right model mix.-Giving regular inputs to stakeholders on products, price, promotion, competition strategies and take regular feed backs and inputs to improvise on business.-Update channel with product info and new product launches.-Entire management of team of shop sales executives who are the brands’ representatives at the shop floor level which includes recruitment of the right candidates, grooming, training and development, target setting and constant coordination for target achievements.-Cross functional coordination with service and marketing to enable smooth and hassle free operations.-Effective supply chain management to maximise the fill-in ratio.