I lead projects in research, strategy and build brand identity systems across — education, healthcare, childcare, fashion, luxury, F&B and FMCG sectors. I am experienced in translating pain-points into designing solutions across touchpoints — branded stationery, packaging, marketing media, creative direction, environmental branding, website design and social media design.

I established their brand language, both visual and communicative. After which I strategised, conceptualised, designed and deployed their social media content. I was also the Creative Director for their first product shoot in more than a decade, which celebrated their ideology of ‘freshly baked.’

I created brand identity systems and made advertisements for clients in the education, fashion, hospitality & D2C sectors.