As a data-driven analytics professional, I bridge the gap between numbers and strategy to unlock growth opportunities across marketing, web, and product landscapes. My passion lies in turning complex datasets into actionable insights, empowering organizations to optimize operations, enhance user experiences, and achieve measurable results.I have developed expertise in marketing analytics in multi-touch attribution, campaign performance analysis, and customer segmentation, leveraging tools like Google Analytics, Looker Studio, and Tableau. From driving ROI optimization to creating predictive models that refine customer lifetime value (CLV), I focus on strategies that deliver results and build meaningful connections with audiences.On the web analytics side, I’ve delved into website traffic analysis, user engagement metrics, and conversion rate optimization (CRO). My experience includes tracking clickstream data, analyzing session recordings, and implementing event tracking to improve bounce rates, page load times, and overall funnel efficiency. These efforts have resulted in measurable impacts on SEO/SEM performance and landing page optimization.In product analytics, I specialize in uncovering actionable insights by analyzing behavioral event data and mapping user journeys. I thrive in designing growth experiments, tracking feature adoption metrics, and identifying key retention drivers through cohort analysis. Tools like Amplitude, Snowflake, and SQL are my go-to solutions for understanding how products are used and how they can evolve to better serve customers.My work is supported by a strong technical foundation in SQL, Python, and ETL pipeline development, as well as proficiency in platforms like Salesforce, Marketo, and Adobe Analytics. Whether collaborating on cross-functional projects, conducting A/B testing, or forecasting trends, I am committed to enabling teams to make data-informed decisions that align with broader business goals.I believe that great insights stem not just from data, but from asking the right questions and crafting stories that inspire action. Let’s connect if you’re interested in leveraging data to create strategies that drive growth, improve user experiences, and deliver meaningful outcomes.