I oversee all aspects of business operations at my current company, focusing on brand signup, brand relations, marketing strategies, and administration. My role involves collaborating with startup, mid-level, and premium brands to develop strategic business expansion plans. I have successfully signed up 47 new brands for Pan India and overseas expansion within one year, contributing to a revenue of 4.2 crores in Tamil Nadu and Kerala. I am adept at preparing and evaluating business reports, implementing efficient practices to secure more deals for brands, and adjusting operating procedures to meet specific client requirements. Ensuring high customer service standards are maintained is a top priority in all my endeavors. Furthermore, I regularly coordinate with stakeholders and upper management to strategize and execute expansion plans into new markets, ensuring alignment with overall company objectives and growth strategies.

I oversaw a team comprising 8 cluster managers, 203 salon managers, and 973 service providers across 96 salons. My role included establishing strategic partnerships with institutions to serve as their grooming partner and ensuring the profitability of all franchise partners. I managed staffing levels and skillsets, conducted weekly audits and reviews, and oversaw the rollout and training of new services across salons. I collaborated closely with single salon owners to convert them into multiple salon franchise partners and coordinated regular training sessions with partner brands to enhance staff skills. Assessing salon needs, planning stock requirements, manpower mix, training, and marketing initiatives were integral to my responsibilities. I successfully signed up 43 new franchise salons, generating 2.43 crores in revenue in the Tamil Nadu region. Post-COVID, I consistently exceeded quarterly sales goals by over 10% and achieved 1 crore in sales in a single day across 94 salons. By focusing on ROI, I converted 21 single salon franchise partners into multiple salon owners. I delivered an average business of 6 crores with an average monthly profit of 1 crore.

I specialized in achieving impactful results within tight deadlines, consistently meeting objectives within 100 days. I led franchise expansions across diverse regions in India for prestigious brands such as Aachi Masala, MCR, TEX Valley, AVR Swarna Mahal, and others. My role included identifying and resolving specific operational challenges, implementing effective solutions, and providing hands-on training for sustainable performance improvement.

I led 5 Area Managers with a Rs. 10 crore monthly sales volume. Responsibilities included franchise location selection, new business development, and corporate partnerships. Managed sales data analysis and MIS projects for accuracy and strategy. Oversaw marketing outsourcing and conducted store audits for compliance. Achieved sales targets for 136 salons across Tamil Nadu and Karnataka, onboarded 19 new franchises in 8 months.

I oversaw 104 franchise centers in Tamil Nadu, Karnataka, and Andhra Pradesh, generating over 2 crores in revenue. Additionally, secured 1 crore in government orders in Tamil Nadu. Strategic changes in company-owned centers increased customer retention by 47%. Managed profitability across three states, coaching Area Managers to achieve targets. Identified and opened strategic franchise centers, forged partnerships to boost footfall, and conducted competitive market analyses. Involved in center acquisitions and implemented effective strategies to maximize brand potential and manage expenses.

I established alliances with top Telkom providers—Telkom, Telkomsel, and Indosat—generating $1.34 million in revenue within a year. Secured $2.5 million in B2B accounts, including Fortune 500 clients. Surpassed sales goals in new territories. Cultivated direct relationships for new business. Achieved 15% energy savings with Articmaster technology. Streamlined processes, resolved critical issues, and implemented pay-for-performance programs for increased business and retention. Ensured safety and service quality through data analysis and continuous improvement

I ensured 100% implementation of value-added services for consistent customer experiences across cafes and successfully revived 19 previously closed locations by gaining franchisee trust. Conducting over 35 customer acquisition activities monthly, I consistently met registration targets. I collaborated with franchisees on effective marketing plans to drive revenue growth and revitalized underperforming cafes through targeted promotions. Additionally, I facilitated online service enablement for cafes and conducted bi-monthly quality checks to uphold service standards. Guiding franchisees and dealers to achieve ROI targets, I also trained and supported Territory Managers for operational excellence.

I oversaw a diverse portfolio of 6 brands across 10 product variants, managing distribution through 2 key distributors. I directed substantial budgets for both Above the Line (ATL) and Below the Line (BTL) activities. Leading teams of Customer Sales Representatives and Trade Marketing Representatives, I focused on enhancing brand availability and executing effective promotional strategies. Achievements include achieving significant market shares and improving institutional presence for brands like Royal Challenge and Haywards 5000. I also optimized financial metrics, reducing credit days and Cost per Case while ensuring consistent volume targets and efficient market claim settlements.