A spirited multi-disciplinary creative with a focus on translating strategic concepts into visual, sound, spatial, 
and experience design into positive brand outcomes.VISUALThrough my growth from design houses, to 
in-house airline consultancy to branding and experiential agencies; these experiences allowed me to develop as a versatile creator with a hands on approach from strategy 
to execution. SONICAn early introduction to the music scene through DJ’ing since ’92 lead to events organisation and radio show curations since ’99. The evolution allowed me to grow into a music producer and record label founder. Over the years collaborating with many brands internationally on developing events. LEADERSHIPMy maturity in the industry comes with an ability to nurture and inspire a team, while establishing effective partnerships with suppliers. Building an ability to establish close relationships with clients maintaining a clear understanding of their needs and challenges.25+ years experience working in full-time & adhoc teams to brainstorm & whiteboard concepts through to execution. Research & create strategies, concepts & wireframes at varying levels of fidelity. Enjoy prototyping ideas through to execution & testing.RADIORADIO FLOUKA, 
DIGITAL RADIO, 
FRANCEThe Crate Radio Show:
 Resident Host and Curator for a weekly eclectic electronic show.RADIO AL HARA, 
DIGITAL RADIO, 
PALESTINETECHFUI.FM:
 Host and Curator for a monthly experimental ambient show.