AAMO is a partnership of National Management Organizations (NMO) in the Asian Region whose purpose is to share and actively leverage resources to enhance the achievement of their respective missions. AAMO is an independent, non-political and not-for-profit Association of NMOs, which promotes, facilitates and supports the development of professional management in the Asia Pacific Region. The current 17 members of AAMO include Australia, Cambodia, Hong Kong, India, Japan, South Korea, Macau, Malaysia, Mauritius, Mongolian, Nepal, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka and Taiwan.

Established in 1964, Management Association of Pakistan is committed to excellence in management through human capital development with an objective to bring Pakistan's corporate sector at par with global market. In pursuit of this objective, MAP has instituted Corporate Excellence Awards which recognize the best managed companies in Pakistan. MAP is a member of Asian Association of Management Organizations ( AAMO).

Strategic Consulting, including Strategic Marketing Plans, Business Plans.

Responsible for generating a system Passenger Revenue of US$ 1.26 Billion and a Cargo Revenue of US$ 81 million by supervising 58 stations on the Airline's global network. Responsible for all Marketing related functions including Revenue Management, E-Marketing, coordinating with major GDS', Product Management, Marketing Planning, Network Scheduling, Agency and Industry Affairs, Cargo sales and services, courier service SpeedEx, Hajj and Umra operations and Group Tours and Charters. Also headed the Board of Airline Representatives in Pakistan. Spearheaded Sales Department's ISO 9001/2000 certification as well as Cargo Division's IOSA certification.

Responsible for operational areas of Airport Services, Flight Services (Cabin Crew), Technical Ground Support, Passenger Handling Services, Handling Agreements and Catering Services, supervising more than 6000 employees, coordinating with all International and Domestic network. Spearheaded Flight Services Department's ISO 9001 certification.

Responsible for generating a system Passenger revenue target of US$ 1 Billion for the airline by supervising 43 International stations and 16 domestic stations on the airlines' global network. At the Head Office level, responsible for all marketing related areas, leading the Product Management team, liaising with governmental bodies and with foreign airlines for cooperative arrangements. Negotiating Special Prorates contracts with foreign airlines, supervising Pricing matters, dealing with Airline Tariff Publishing Company (ATPCO) and the GDS' involved for auto-pricing. Also heading the IATA Executive Committee as the Chairman for introduction of Billing Settlement Plan (BSP) in Pakistan.

Responsible for the airline's North American operation of a total of 10 weekly flights to New York, Chicago, Houston and Toronto, and for off-line offices in Washington and Detroit, for managing all activities including primary functions of Marketing and Sales. Increased total North American revenue from US$ 64 million in 2001 to US$ 116 million in 2006. Introduced on-line operation to two new destinations viz. Chicago in 2003 and Houston in 2004.

Responsible for corporate affairs of the airline through liaison with PIA Board of Directors, conducting Board meetings. This was an assignment in addition to the responsibilities

Responsible for Negotiations for conclusion of Bilateral Air Services Agreements for traffic rights / capacity /frequency for PIA and for conclusion of airline level Commercial Cooperation Agreements with foreign airlines, in the process played a key role in opening of new routes for the airline. Responsibilities included extensive international level interaction with the airlines as well governmental authorities.

Responsible for conclusion of Commercial Cooperation Agreements with foreign airlines.

After joining the Airline in 1975 as a Commercial officer, went through rigorous training in all commercial Airline related disciplines at the PIA Training Center, performed various Marketing planning related functions and then assigned the position of Assistant Manager, assisting the Management in conclusion of various Commercial Cooperative arrangements with foreign airlines.