Guillermo J. Salas Email & Phone Number

New York City Metropolitan Area

I partner with clients to ensure they maximize their resources and have access to the right tools to make data-driven and fact based decisions

New York, New York, United States

I use creative methods to individually drive sales across a wide list of key clients in the marketing and advertising industry, successfully acquiring new business and consistently growing existing accounts

New York City Metropolitan Area

New York, New York

Albany Y Alrededores, Nueva York, Estados Unidos

• Summer intern with the Client Experience team:
• Interviewed product managers, support, marketing, and engineering to develop a customer satisfaction survey for the Pitney Bowes Spectrum Technology Platform
• Analyzed data and created dashboard to present analytical reports with relevant insights to stakeholders based on customer satisfaction survey data
• Completed daily tasks required to ensure survey deployment and data collection needed to measure client satisfaction
• Collaborated with HR Manager to create an innovative survey to optimize evaluation of Customer Service Reps
• Developed customer satisfaction survey for a 30-day trial experience of the product MapInfo Pro

Caracas, Venezuela

• Marketing and Business Development of a family-owned restaurant and delicatessen franchise:
• Identified new market that led to the expansion of Coma products by creating new Points of Sales in local malls that increased monthly revenue by 10%
• Developed marketing strategy and oversaw strategic implementation through daily social networks management and content generation that led to an 8% increase in foot traffic
• Analyzed data and identified sales trends that led to 7% increase in revenue through marketing of best-selling products
• Increased product offering by negotiating with new suppliers to broaden range of retail products by 20%
• Implemented a new marketing strategy by producing instructional videos to guide clients and enhance their experience enjoying Coma products

Caracas, Venezuela

• Launched a print amateur sports magazine with an estimated reach of 120.000 readers
• Led product development of six (6) printed magazines, managing team of 15+ writers, photographers and designers to ensure quality print
• Created go-to-market product strategy, overseeing content quality, layout, paper quality and number of prints to supervise on-time and sufficient delivery
• Led sales team, successfully meeting sales quota of 50% of ad revenue for InterLigas magazine.
• Created innovative digital format that increased reach to 1.5 million readers by making an alliance with Analitica.com to overcome production obstacles
• Established strategic alliance with Venezuelan textile brand “Ama de Casa” that led to a 15% increase in ad revenue

Caracas, Venezuela

• Covered major sports news through interviews and research to increase readership
• Wrote three (3) articles that earned the recognition of a back cover feature for high visibility due to their relevant and important information
• Researched social topics related to sports of relevance to audiences by conducting in-depth field interviews to sports personalities and authorities thus uncovering issues of interest to readers

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Master Of Science - Ms, Project Management

Bachelor’S Degree, Mass Communication/Media Studies

Cours De Civilisation Française, French Studies

High School

Activities and Societies: Loyola Sport Club Soccer Team