Guillermo J. Salas Email & Phone Number

New York City Metropolitan Area

I partner with clients to ensure they maximize their resources and have access to the right tools to make data-driven and fact based decisions

New York, New York, United States

I use creative methods to individually drive sales across a wide list of key clients in the marketing and advertising industry, successfully acquiring new business and consistently growing existing accounts

New York City Metropolitan Area

New York, New York

Albany Y Alrededores, Nueva York , Estados Unidos

Summer intern with the Client Experience team:• Interviewed product managers, support, marketing, and engineering to develop a customer satisfaction survey for the Pitney Bowes Spectrum Technology Platform• Analyzed data and created dashboard to present analytical reports with relevant insights to stakeholders based on customer satisfaction survey data • Completed daily tasks required to ensure survey deployment and data collection needed to measure client satisfaction• Collaborated with HR Manager to create an innovative survey to optimize evaluation of Customer Service Reps• Developed customer satisfaction survey for a 30-day trial experience of the product MapInfo Pro

Caracas, Venezuela

Marketing and Business Development of a family-owned restaurant and delicatessen franchise:• Identified new market that led to the expansion of Coma products by creating new Points of Sales in local malls that increased monthly revenue by 10%• Developed marketing strategy and oversaw strategic implementation through daily social networks management and content generation that led to an 8% increase in foot traffic• Analyzed data and identified sales trends that led to 7% increase in revenue through marketing of best-selling products• Increased product offering by negotiating with new suppliers to broaden range of retail products by 20%• Implemented a new marketing strategy by producing instructional videos to guide clients and enhance their experience enjoying Coma products• Managed and supervised cross-functional team of 20+ employees with the mission of offering an excellent customer experience

Caracas, Venezuela

• Launched a print amateur sports magazine with an estimated reach of 120.000 readers • Led product development of six (6) printed magazines, managing team of 15+ writers, photographers and designers to ensure quality print• Created go-to-market product strategy, overseeing content quality, layout, paper quality and number of prints to supervise on-time and sufficient delivery• Led sales team, successfully meeting sales quota of 50% of ad revenue for InterLigas magazine.• Created innovative digital format that increased reach to 1.5 million readers by making an alliance with Analitica.com to overcome production obstacles• Established strategic alliance with Venezuelan textile brand “Ama de Casa” that led to a 15% increase in ad revenue

Caracas, Venezuela

• Covered major sports news through interviews and research to increase readership• Wrote three (3) articles that earned the recognition of a back cover feature for high visibility due to their relevant and important information • Researched social topics related to sports of relevance to audiences by conducting in-depth field interviews to sports personalities and authorities thus uncovering issues of interest to readers

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Master Of Science - Ms, Project Management

Bachelor’S Degree, Mass Communication/Media Studies

Cours De Civilisation Française, French Studies

High School

Activities and Societies: Loyola Sport Club Soccer Team