Sal Basile Email and Phone Number
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Sal Basile personal email
Sal Basile phone numbers
Seasoned marketing executive with 15+ years experience across all channels and platforms of the marketing and social media landscapes. Former editorial veteran turned digital and content strategist, well-versed in content development, forming and executing digital strategies, content planning and creation, staffing and recruitment and campaign and activation development - leveraging quality creative content resulting in year-over-year growth of platforms.CMO with proven track record for developing and converting brand strategies into innovative, forward-thinking marketing plans that target conversions, drive sales and build brand awareness through consumer-first approaches and leveraging emerging platforms. Empowering teams with a leadership style guided by content, design and creative solutions to solve business challenges. A collaborative professional who has led critical company-wide initiatives and set the stage for growth in both revenue and culture.Objective-focused bridge between brands and strategic approaches - balanced budget and brand integrity with resources and capabilities; coached and collaborated with creative and marketing teams on new business pitches; fueled ideation for key proposals; staffed and managed fulfillment needs; and led development slate of upcoming opportunities across all channels and platforms.Digital media expert with an affinity for the design and development processes to help brands innovate and tailor their marketing strategy to the modern marketplace. Experienced in development of content and media, delivering engagement at scale. Deep understanding of content distribution, amplification tactics, storytelling and video production strategy to increase views, impressions, reach and engagement.Developed insights-driven digital marketing and social media strategies through the use of analytic, measurement, project management and social listening tools: Facebook Insights, HootSuite, Seismic, WordPress, WebFlow, SproutSocial, Google Analytics, custom CMS architecture, Omniture, ComScore, Basecamp, Teamweek, Trello, Meltwater, Kindful, Blackbaud, MOZ, SEMRush, Amplitude, HubSpot, AgoraPulse, Intercom, Notion, GoHighLevel, etc.Core Competencies: marketing, communications, digital marketing, content strategy, digital strategy, social media strategy, paid media, SEM, community management, PR, sponsored content, content marketing, lead gen, SEO (search engine optimization), audience development, audience mapping, audience building, performance marketing, influencer marketing, influencer strategy, etc.
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Chief Marketing OfficerStealth Startup Nov 2021 - Present• Create, execute and manage comprehensive marketing strategy across complete spectrum of traditional and digital landscapes, including SEM, display advertising, paid social, native advertising, web, email, print, OOH, PR, events and sponsorships• Lead all digital marketing initiatives, including website redesign to increase lead generation, engagement and conversions; oversee paid search, paid social, native advertising, SEO & SEM and analytics• Manage all aspects of marketing campaigns, including ideation, creative development, media buying and distribution (traditional and digital), collaboration across teams, data tracking and reporting• Develop, evolve and implement brand messaging and content strategy across target personas; oversee ongoing content development to refine customer journeys• Spearhead creation and execution of go-to-market strategy; design and distribute effective marketing collateral, ads and promotional material to scale the company’s mission-driven DNA• Leverage data-driven processes and analyses of key metrics, including marketing ROI, lead volume, conversions and all sales and marketing benchmarks• Represent brand and drive communications at relevant tradeshows, events, panels and sponsorships from conception to completion; act as the main point of contact with external PR firms and agencies• Build and grow multi-functioning team; identify key hires and mentor in-house creative, content and marketing teams to increase efficiencies
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Principal ConsultantSal Basile Marketing Aug 2014 - Present• Advise partners, brands and clients on execution of go-to-market strategies across marketing, PR, development, product, sales and customer success• Oversee product launches, whitespace analysis, competitor analysis, customer insights, demand-generation strategy, account-based marketing (ABM), consumer journey mapping and collaboration between marketing, development and sales teams• Partner closely with both internal departments and external client liaisons to refine digital strategies, content strategies and KPIs, leading to tangible ROI and year-over-year growth• Collaborate in cross-department role with design, content and external vendors on projects and campaigns based on strategic market analytics and insights• Utilize data, emerging trends, business intelligence and industry developments to identify strategic marketing campaigns, optimizing and pivoting to capitalize on opportunities• Manage content marketing strategy and initiatives that achieve business goals, increase brand awareness and facilitate movement through customer journey• Demonstrate campaign performance, make recommendations for campaign improvements and share key findings across marketing and PR, development and sales departments• Lead content creation and development for programs, projects and campaigns on behalf of sales and marketing• Develop and manage editorial calendar and ensure progress check-ins and deadlines are met, optimizing content in real-time against SEO, meta-data and page rank best practices to maintain compliance approvals• Balance and manage budgets, staffing and account financials• Notable Clients: DangerTV, Undisclosed Web Recommendation Platform (NDA), Undisclosed CPG Fashion Brand (NDA), Undisclosed Pharmaceutical Eye Care Brand (NDA), Undisclosed Software Publishing Brand (NDA)
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Director Of Marketing And Digital CommunicationsStephen Siller Tunnel To Towers Foundation Nov 2018 - Nov 2021Staten Island, New York, Us• Deliver in cross-functional role across marketing, PR, insights, strategy, operations and development; mentor and grow in-house creative, content and media teams to increase efficiencies• Oversee all marketing, including advertising, paid media strategy, SEO, CRM, retention, creative, content strategy, influencer, brand, CSR, digital strategy and internal and external communications• Restructure and build the Foundation's first multi-functioning team• Integrate closely with development team to improve and refine donor funnel• Create over-arching CRM platform to scale the company’s mission-driven DNA; develop detailed donor segmentation based on prospective and current donors to use as foundation for all marketing and messaging through various channels • Launch several cross-channel national and regional brand marketing campaigns consisting of TV, OOH, direct mail, print, radio and social & performance media• Collaborate with all major sponsors to optimize marketing funnel• Utilize public relations to establish Foundation as thought leader in national non-profit landscape• Notable Stakeholders & Partners: Home Depot, NY Jets, GMC -
Director Of Content Strategy, Publicis GroupeMry Nov 2016 - Nov 2018New York, Ny, Us• Provide strategic counsel, guidance and leadership to clients and staff in content and social strategy; identify new tools and techniques to improve the performance of digital and PR efforts• Lead digital and content strategy across client portfolio; grow business prospects with existing clients, expand digital scope of work fused with PR programs and lead new business outreach• Collaborate across account teams and lead digital efforts in paid strategy, SEO, influencer strategy and analytics• Develop and build company-wide influencer strategy and programs across client portfolio• Serve as senior-level liaison for client and internal contacts• Evaluate new business scopes of work, manage staffing and department budget, accounts and conduct analysis of campaign performance and results• Notable Clients: Johnson & Johnson (Listerine, Visine), Hulu, Alcon -
Digital Content LeadTaylor Mar 2015 - Nov 2016New York, Us• Support key agency initiatives, reporting directly to COO, Managing Partner• Rebuild and redesign agency website while overseeing content creation and management• Develop content strategy for the entirety of agency’s digital ecosystem, including social channels, website and thought leadership blog• Conduct audit of agency’s platforms to clearly define success metrics and provide analysis• Serve as executive producer on video content and managing editor on editorial content• Provide ongoing proactive counsel and recommendations of potential new platforms• Contribute content strategy and guidance to new business pitches as well as client campaigns• Notable Clients: Proctor & Gamble (Tide), Activision, PVH (Van Heusen, IZOD), Jordan Brand -
Senior Content StrategistReady Set Rocket Nov 2013 - Mar 2015New York, Ny, Us• Lead content strategy across all client accounts (including digital creative briefs, market analysis and social strategy audits)• Collaborate with cross-functional project teams to create and execute short- and long-term integrated marketing strategies• Coordinate with creative and digital strategy teams to create initial digital architecture of websites; including taxonomy, content matrices and user experience• Serve as subject matter expert for account teams to help guide strategic client conversations• Proactively identify new opportunities for client growth, develop best practice processes and provide quality assurance• Identify and develop growth opportunities across client portfolio• Notable Clients: Michael Kors (MK Man), Ann Taylor, Perfumania, Kenneth Cole, New York Life, Johnson & Johnson (Tylenol), Deutsche Bank and Univision -
Content Strategist, MediacoWeber Shandwick Apr 2012 - Nov 2013New York, Ny, Us• Lead digital, social and content strategy for major consumer brands, including management of integrated marketing campaigns, partnership development, site management / development and digital campaign analysis• Serve as liaison for business development partnerships with vendors such as Contently, Outbrain, Taboola, OneSpot, StumbleUpon and more• Assume role as Editor-in-Chief for brand content marketing website, TheAdrenalist.com; develop business objectives, editorial oversight, coordinate with freelancers and writers and develop a standardized reporting structure• Collaborate and lead development and execution of strategic PR, digital and traditional marketing efforts and content development• Notable Clients: Unilever (Degree Men), PepsiCo (Mountain Dew), Fisher Price, Simple Skincare -
Senior Editor & Senior Digital Strategist, Ign.ComFox Interactive Media Feb 2010 - Apr 2012• Establish and maintain an engaging, thriving community across multiple social channels and deliver consistent engagement between hundreds of thousands of active fans, followers and members (500% growth within 2 months of hire) • Lead social creative, digital strategy and community management across all aspects of UGO’s content channels • Cultivate thousands of Likes and followers through development and execution of social media and site-wide content strategies • Use various web-based content analytic and social listening systems to monitor metrics (Google Analytics, Omniture, Facebook Insights, HootSuite, Social Flow, SproutSocial, etc.)
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Editor & Senior Community Manager, Ugo.ComHearst Digital Jan 2009 - Feb 2010New York, Ny, Us• Report on pop culture, entertainment and media trends• Use various web-based content management systems to run UGO and its sister sites• Collaborate with editors and manage freelancers to refine and improve meta-data and SEO• Create keyword-focused editorial strategies for short-term daily news cycles and long-term PageRank -
Editor, Mtv.ComViacom 2008 - 2009New York, Ny, Us• Write and edit feature pieces on various trends and breaking news in the entertainment industry• Maintain brand presence at conventions, movie premieres and press conferences
Sal Basile Skills
Sal Basile Education Details
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City University Of New York-College Of Staten IslandCommunications
Frequently Asked Questions about Sal Basile
What company does Sal Basile work for?
Sal Basile works for Sal Basile Marketing
What is Sal Basile's role at the current company?
Sal Basile's current role is Data-driven CMO with 15+ Years of Proven Digital Expertise.
What is Sal Basile's email address?
Sal Basile's email address is sa****@****you.com
What is Sal Basile's direct phone number?
Sal Basile's direct phone number is +134799*****
What schools did Sal Basile attend?
Sal Basile attended City University Of New York-College Of Staten Island.
What skills is Sal Basile known for?
Sal Basile has skills like Content Strategy, Blogging, Social Media, Editorial, Digital Strategy, Pop Culture, New Media, Podcasting, Journalism, Online Journalism, Copy Editing, Content Development.
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