Consulting on diverse F&B projects, providing A-Z concept development, Marketing, Design & Fit-out for restaurants in all segments.• Created multiple restaurant concepts (Virtual & Brick and Mortar) in Dubai, Turkey and the USA• Services provided spanned Concept development, External Procurement, Costing and processes.• Created various restaurant concepts from scratch in Dubai, Turkey and the US in different segments.• Developed 3 virtual restaurant concepts for the UAE market.• Developed PR and Marketing Strategies for businesses in the F&B and Leisure industry.• Delivered advisory services to clients in project planning, tendering and contract management.• Helped create unique menus in both Middle Eastern and fusion cuisines.• Carried out extensive work on cloud kitchens and the future of the food delivery industry.

Founded and grew the first-of-its kind culinary incubator concept in Dubai. Set new industry standards based on extensive R&D and created awareness for the concept attracting different food entrepreneurs.• Co-founded Food Endeavors LLC and built Dubai’s first Culinary Incubator.• Established industry standards and operating guidelines for a unique business model.• Created and Developed the concept, branding and shop design for Kitchen Nation, as well as a Middle Eastern cuisine food truck, working within a tight budget• Worked with Operations and Head Chef developing menu items and retail products.• Created and co-owned multiple delivery-based concepts operating with minimal overheads and low break-even points.• Secured events and managed the calendar for food truck.• Attracted new clientele through cost-effective marketing campaigns with strong ROI.

Joined at the earliest stage of forming the group. Created and refined 3 company-owned concepts. Pitched for and secured 3 locations in the most sought-after project in Dubai at the time, “The Beach”. Meticulously oversaw the translation of the original ideas to reality during Opening and Post-opening phases, and created a detailed customer experience reflecting the brand values and characteristics.• Helped create and develop the Corporate Identity for the group and single handedly conceived, created and developed Operation:Falafel.• Directed the shops design, administered shop fit-out and audited contractors work adhering to the standards of “The Beach” developer Meraas.• Created online and offline presence and employed an in-house team to maintain the brands identities and execute cost-efficient marketing and PR campaigns. • Worked closely with Management and Operations developing the menu items/products selection after identifying the desired taste profile for the market.• Created two themed (Operation:Falafel and Bahria) launch events – liaised with PR/events company and other suppliers.• Guided and overlooked all ATL/BTL work by advertising agency for the group.

Hired into a new position to consolidate all branding and marketing efforts for two established yet different brands. Led a rebranding and make-over efforts, reshaped the brand image, enhanced the customer experience thus increasing overall sales. • Created, implemented and executed integrated marketing campaigns for both brands. • Managed all marketing collateral, communicated with advertising agencies and store managers to follow set strategy for the brands.• Orchestrated the rebranding of Fitness One gyms before launching the biggest health center in the Middle East.• Secured franchise deals in two countries for TCHE TCHE Cafe.

Hired into a new position to consolidate all branding and marketing efforts for two established yet different brands. Led a rebranding and make-over efforts, reshaped the brand image, enhanced the customer experience thus increasing overall sales. • Created, implemented and executed integrated marketing campaigns for both brands. • Managed all marketing collateral, communicated with advertising agencies and store managers to follow set strategy for the brands.• Orchestrated the rebranding of Fitness One gyms before launching the biggest health center in the Middle East.• Secured franchise deals in two countries for TCHE TCHE Cafe.

• Worked on various BTL/ATL projects and designed Corporate Identities for SMEs. • Worked closely with production department on various BTL products. • Conducted studio photo shoots for different commercial products.