I was appointed by the board to oversee the entire operation, from its establishment and launch to all daily business functions.Highlights of my key contributions and accomplishments in this role include:Cultivate relationships with various stakeholders and facilitate regular communications with members of the equine industry. Forge partnerships with government organisations in developing and representing the Saudi horse racing industry. Collaborate closely with industry SMEs to gather and implement expertise to further industry on a nationwide scale. Liaise extensively with local and international organisations to enhance quality of programming for large equestrian events and ensure compliance with industry regulations. Promoted culture with values such as teamwork, positivity and clear vision.• Oversaw the selection and preparation of the industry’s most important and impactful initiatives.• Forged partnership with industry consultancy firm to formulate national strategy for equine sector.

✅ Brought on board to provide vision, strategy, and tactical leadership for all equine related activities – played a key role in managing technical and business operations, strategic development plans, marketing, public relations, and human resources management. Ensured stakeholder satisfaction, operational efficiency and organizational efficiency.➡️ Integrated functional strategies, utilizing business expertise to reach operational/equestrian objectives. ➡️ Focused on quality, exceptions service delivery, and eliminated operational deficiencies along the way.➡️ Built a high-performance environment and implemented a people strategy that attracted, retained, developed, and motivated the team; fostered an inclusive work environment, communicated vision, managed succession and development planning.➡️ Designed & implemented programs to improve operational efficiency, employee morale & customer service & satisfaction.➡️ Trained and mentored highly efficient teams of employees to deliver reliable and consistent superior results.➡️ Built & identified individuals’ strengths and developed programs to improve skills both inside and outside the organization. ➡️ Collaborated with senior direct and indirect stakeholders, chief officers and other executives. Provided assistance to all project management leaders at all equine related projects and constructions to verify minimum requirements were met. 📌 Key Impact: drove and implemented high-level strategic decisions across day-today operations and processes and ensured continued evaluation and improvements in organizational effectiveness and operational excellence. 📌 Led two of the most successful racing seasons at JCSA.📌 Achieved global recognition by holding and hosting three versions of The Saudi Cup with the core team of the club.📌 Supervised the allowance of Arabian horses to race at JCSA for the first time within the official racing program. 📌 Attained new heights for Saudi horse racing globally.

✅ Built this company – one of the finest Arabian Horse farms in Jeddah – from the ground up. Expanded penetration in new markets, directed business development and contract negotiation. Provided cost efficient management, administration, and tactical leadership; maintained operational budgets and schedules, and ensured operational efficiency ➡️ Imported high quality horses from different parts in the world, including the USA, and UAE. Bred horses with high success in pregnancy rate and achieved remarkable results in conformation improvement. Provided consultancy services for the new mega equestrian project in Jeddah (Public sector). Organized and supervised special equestrian and equine education program for Waad Academy. Offered programs of Equine assisted therapy for Autistic and handicapped patients. ➡️ Conceptualized and implemented plans for preparing young horses for the racetrack.➡️ Marketed Kinndah around the globe, attaining an impressive reputation in the process.➡️ Used economic, financial, market and industry data to assess current business strategies and tactics, and to evaluate specific opportunities for improvement. Actively promoted the use of science and genomic studies to optimize operations.➡️ Facilitated Organizational Change, Strategy, Leadership and Team Coaching, Leadership Development, Performance Management, Orientation, Competencies, Compliance, and Organizational Development.➡️ Exhibited expertise in devising strategies aimed to enhance organizational growth and sustained profitability.✭ Represented Saudi Arabia breeders and owners of Arabian racing horses at Madrid World Arabian Racing Forum 2018 & 2019, hosted by Shaikh Mansoor Festival. ✭ Won the Province Cup twice, setting time records for different distances. Participated in five different endurance races and achieving top ten more than once. These accomplishments were truly remarkable given the lack of resources available.

✅ Established and drove this establishment with different start-ups to achieve revenue and market share targets via developing business from new prospects and untapped markets. Executed tactical solutions to achieve a variety of goals. Built and managed trust-based relationships with industry partners and clients, from CEO level decision makers to front-line associates ➡️ Hired, trained and coached a young team to expand our footprint and leverage our continued success.➡️ Generated innovative ideas and solutions to contribute to brand recognition, increased business and company profitability.➡️ Recognized as director, mentor, and a coach with exceptional knowledge of product development, product strategy, marketing, sales, as well as business strategy development, risk management, and operational planning.➡️ Focused on strategy, target operating model, organization design, and change management. Created and facilitated well-researched and effective training. Provided fair and constructive feedback, assessed employee performance, training needs, areas for improvement and possibility of future growth within the organization, and ensured training needs were addressed.

✅ Leading member of the executive team; facilitated the establishment of an efficient structure for a rapid expansion, including business planning, public relations, financing, sales and marketing strategies and corporate governance; was accountable for oversight of 11 stores in Jeddah; developed and drove strategic plans and articulated the vision for the future➡️ Drove and implemented high-level strategic decisions across day-today operations and processes and ensured continued evaluation and improvements in organizational effectiveness and operational excellence. ➡️ Integrated functional strategies, utilizing business expertise to reach financial and operational objectives.➡️ Planned, evaluated, and improved the efficiency of the business process and procedures to enhance quality, speed, efficiency, and output. Managed finances; reviewed financial data, sales, and spreadsheets to measure productivity.