- Crafting today and future of selling capabilities through data and automation- Leading Retail Excellence for off-line and on-line across Europe: Design --> Deployment --> Tracking --> Evaluation

- Leading a team of 10 to win in indirect channels (sub distributors, wholesale and local cash and carries)- Spearheaded the distributor business sales covering eastern Turkey.- Directed TCCAR digital transformation projects including Data Hub expansion, Sales Force automation, BI & Data Activation across functions.

- Led a team of 10 direct reports and outsourced merchandising team of >300, reporting to Turkey Leadership Team and Europe HQ- Owned Turkey Sales Digital Transformation journey. Key projects include i) big data management and BI solutions ii) trade funds management iii) SFA solutions for better store executions (incl. Image Recognition) iv) generating insights from data (i.e., to drive promo ROI, to decrease OOS)- Created and coordinated procedures to comply with Competition Board… Show more - Led a team of 10 direct reports and outsourced merchandising team of >300, reporting to Turkey Leadership Team and Europe HQ- Owned Turkey Sales Digital Transformation journey. Key projects include i) big data management and BI solutions ii) trade funds management iii) SFA solutions for better store executions (incl. Image Recognition) iv) generating insights from data (i.e., to drive promo ROI, to decrease OOS)- Created and coordinated procedures to comply with Competition Board and internal audit requirements.- Orchestrated total company trade initiative calendar across categories/brands driving efficiency for sales teams. Designed corporate initiatives.- Led Store Excellence Group for driving excellence in stores through effective coverage. Owned POSM production and logistics of all brands. Show less

- Leading Hair Care business with a team of 6. Full accountability on short and long-term category strategy and financials. - Created and deployed channel, customer, region & store strategies including distribution, pricing & promotion, shelving, merchandising.- Designed perfumery and pharmacy channel initiatives to drive category share

- Responsible for 3 direct shipment customers with a team of 4 direct and 3 indirect reports, reporting to National Accounts Director

-Managing P&G distributor business in İstanbul, Thrace and Cyprus with responsibility over local chains, traditional trade and wholesalers-Leading a team of 5 direct reports and 15 distributor employees.