Salem Hernandez Email & Phone Number

México

México

• Create and execute the UX and UI strategy and initiatives to create demand, including a website management and testing based on atomic design method for clients, such as, Boston Pizzeria, Uala, Konfio, Herdez, Palacio de Hierro, 1,2,3 located in Mexico City, leading a team of 4 persons.• Lead the UI kit development for Augmented reality including UX/UI landing page development.• Collaborate with cross-functional teams (UX, Product, Growth, Marketing, Packaging design) to implement innovative solutions for application optimization and improve product usability.• Create and maintain design systems, templates, and processes to support scalability.• Design and drive (CX) customer experience for end users through Augmented Reality (AR), understanding deeply customer needs and wants to offer unique solutions. • Own and drive product photography, photo editing and publishing.• Lead client and supplier negotiations, close the deal and ensure deliverables are met.• Own and drive prototyping process for low, medium, and high-quality projects including full testing cycle.• Lead project management for welcome screen creation for events, overseeing design and requirements.Achievements:• Successfully worked with famous cinema director for augmented reality presentation participating on Netflix and Shark Tank show. • Led creative project for book printing with augmented reality for Milo & el agua for deparment of culture of the state of méxico.

Área Metropolitana De Ciudad De México

• Create public relations strategies and graphic design for website development including logo creation, product photography and 2D animation for clients, such as, Jellyfish, lawyers Garcia, Taqueando, Spa & nails Betel and Alice gift shop.• Drive image manipulation and matte painting to creative innovative and eye-catching materials to boost engagement.• Manage and develop strategic relationships and alliances with suppliers for project development.• Conduct market research, identifying latest innovations, tools, and trends regarding design focusing on the main user as main priority.

Unidad Lindavista Vallejo, Distrito Federal, México

•Oversee 360º website design process through wireframes of low, medium, and high quality for client portfolio such as Laboratories Hectre,Mototli, Pisar terraza, University Tecmilenio, EHB Bombas,Voi Solucitions, based on customer requirements. •Support in UI process for webpage and mobile applications development, creating delightful product experiences though user interface, layout, visual design, copy and interactions.•Create multimedia content for our current and digital landscape such as photographs, photo retouching, banners, and 2D videos. •Develop data-driven solutions that incorporate customer insights and principles throughout the creative process while achieving business goals.•Enhance online usability and visual appeal while preserving branding and optimizing functionality.•Build plans that align UX design with product roadmaps ensuring clear and measurable progress toward the vision.•Produce design deliverable process such as site maps, user and task flows, customer journeys, taxonomies, wireframes, UI design and mockups.•Plan and help conduct user research, including user interviews, usability testing, task analysis and contextual inquiry to obtain insights for front-end development.