Salena Scardina Email and Phone Number
Salena Scardina work email
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Salena Scardina personal email
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With 20 years of dedication to customer service and experience, marketing and brand elevation, my core competencies are in crafting strategy and fostering relationships that resonate with consumers and audiences. At Indiana Economic Development Corporation (IEDC), my mission is to position "Indiana for the Bold" as a premier destination for businesses and talent, aligning with our values of innovation and economic prosperity. My approach is to bring a fresh perspective and dynamic energy to the team, contributing to a culture of excellence and collaboration.Since joining IEDC, I have spearheaded the transformation of our marketing and communications approach, which has been pivotal in driving awareness and enhancing Indiana's brand. By implementing robust customer relationship management (CRM) processes and tech stack, my leadership has enabled us to articulate a compelling value proposition that attracts significant business investment and cultivates a vibrant workforce.
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Founder, President And Customer Experience ConsultantHerocxFort Wayne, In, Us
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Chief Marketing OfficerIndiana Economic Development Corporation May 2024 - PresentIndianapolis, In, UsAs the EVP, External Engagement - Chief Marketing Officer at the Indiana Economic Development Corporation (IEDC), I lead the marketing and communications teams to significantly elevate Indiana's brand, "Indiana for the Bold." Our job is to drive awareness and build a compelling narrative for business and workforce attraction. -
Executive Vice President - External EngagementIndiana Economic Development Corporation Jul 2022 - May 2024Indianapolis, In, UsRecruited to market and grow Indiana’s brand for business and workforce attraction. Responsible for leading the state's economic development U.S. and global GTM approach through external engagement, marketing, and communication strategy. • Built the sales enablement, internal and external communications and marketing organizational structure along with the marketing tech stack to drive Indiana awareness and contribute to the meteoric, record-breaking $89 billion in new committed capital investment.
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Chief Customer Success OfficerHerff Jones Jan 2022 - Jul 2022Indianapolis, Indiana, UsResponsible to lead the customer service operations teams across five U.S. based manufacturing centers with teams to support over 50 product lines. Developed and aligned the newly established customer experience strategy across 250+ customer success professionals and 12-line managers through the supply chain and business challenges during COVID-19. -
Vice President Of Customer ExperienceHerff Jones Mar 2020 - Jan 2022Indianapolis, Indiana, UsLed the consolidation design of five legacy ERP systems, guiding the organization through the exploratory phases in preparation for SAP implementation with consolidation of multiple instances/versions of Oracle. Deployed a standard CRM and telephony system across the organization and multiple facilities to increase customer and sales partners response right and initiate customer service levels.
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Entrepreneur, President And Customer Experience ConsultantHerocx Jun 2018 - Jul 2022Fort Wayne, Indiana, UsFounded and led a customer experience consultancy specializing in improving customer interactions and optimizing the customer journey for nearly 30 businesses across various industries, including retail, e-commerce, and consumer goods. Spearheaded strategic initiatives that enhanced customer satisfaction and operational efficiency through automation deployments and data-driven insights. Key clients included Hanes, Crate & Barrel, and Helen of Troy.
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Senior Vice President - Customer ExperienceSweetwater Jan 2016 - May 2018Fort Wayne, In, UsRecruited to the largest direct-to-consumer pro audio music company in the U.S. in a newly created executive leadership role to focus on multi-channel customer experience and enhancements throughout the organization. -
Director - Customer Service & EngagementVera Bradley Apr 2012 - Dec 2015Roanoke, In, UsRecruited to establish best practices and elevate customer service standards during the transition to a publicly held company. Directed a team of seven directors and managers, leading strategic initiatives to stabilize and optimize multi-channel service operations, driving improvements in efficiency and customer satisfaction. -
Director Of Customer Experience & InsightsMcdonald'S Corporation Sep 2007 - Mar 2012Chicago, Illinois, UsDirector of the McDonald's U.S. Customer Satisfaction Team responsible for driving brand engagement improvement via solid customer service in multiple channels. Created four core teams to deliver McDonald's U.S. Customer Satisfaction including Customer Contact Center Operations, Voice of the Customer Systems/Technology, Voice of Customer Insights and Social Media/Emerging Engagement Channels.Lead customer experience vendor management selection and contract negotiation (call center, store survey, telephony, software licenses etc.) to support millions of McDonald’s customer contacts each year. Provided the development of McDonald's Customer Satisfaction Survey (CSS) to provide store level receipt based feedback. -
Senior Manager - Customer SatisfactionMcdonald'S Corporation Oct 2003 - Sep 2007Chicago, Illinois, UsDefined the “Voice of the Customer” insights opportunity to integrate customer feedback in key U.S. functions such as operations, supply chain and menu management. Created and evolved the Customer Satisfaction insights team. Continued to evolve the CRM technology to integrate with other disparate systems for a more seamless customer experience. Leveraged world-class customer satisfaction systems and outsourced call center as the center of excellence for McDonald's U.S. and key global area functions. Responsible for customer contact optimization project resulting in stronger customer segmentation for improved customer effort and self-service options.
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Manager - Customer SatisfactionMcdonald'S Corporation Jan 1999 - Oct 2003Chicago, Illinois, UsTechnology lead of the systems and infrastructure related to the launch of the 800-number as key store measurement of the Restaurant Operation Improvement Process (ROIP). Part of leadership team completing RFP and vendor selection for outsourced call center. Responsible for delivering email customer contact initiative through www.mcdonalds.com and creating McDinfo knowledge portal. Project manager of the first-ever notification system providing Owner/Operators real-time access to customer issues with closed-loop process insuring the most brand-impacting issues could be quickly resolved by local store management of 14,000 U.S. restaurants.
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Investor RelationsMcdonald'S Corporation Oct 1996 - Jan 1999Chicago, Illinois, UsManaged information related to the press releases of McDonald’s quarterly financial information, Annual Report publication and Senior Management speech preparation including technical oversight at key investor meetings such as Annual Shareholders’ meeting.
Salena Scardina Skills
Salena Scardina Education Details
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Benedictine UniversityMarketing -
Monmouth CollegeSpanish- Secondary Major
Frequently Asked Questions about Salena Scardina
What company does Salena Scardina work for?
Salena Scardina works for Herocx
What is Salena Scardina's role at the current company?
Salena Scardina's current role is Founder, President and Customer Experience Consultant.
What is Salena Scardina's email address?
Salena Scardina's email address is sa****@****ail.com
What schools did Salena Scardina attend?
Salena Scardina attended Benedictine University, Monmouth College.
What skills is Salena Scardina known for?
Salena Scardina has skills like Leadership, Customer Service, Crm, Customer Experience, Strategy, Customer Insight, Customer Satisfaction, Cross Functional Team Leadership, Customer Engagement, Business Strategy, Retail, Team Building.
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