Director Of Technology, Consumer
Current
Oct 2024 - Present
AeroLeads people directory · profile
Kyle Ferguson Email & Phone Number
Director of Technology
at
MASA
2 work emails found
@slalom.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Kyle Ferguson? Overview
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Quick answer
Kyle Ferguson is listed as Director of Technology at MASA, based in Greater Houston, United States. AeroLeads shows a work email signal at slalom.com and a matched LinkedIn profile for Kyle Ferguson.
Kyle Ferguson previously worked as Director of Technology, Consumer at Masa and Enterprise Product Manager at Sci Direct. Kyle Ferguson holds Bachelor Of Business Administration (B.B.A.), Management Information Systems, General from University Of Houston.
Company email context
Email format at MASA
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*@slalom.com
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Profile bio
About Kyle Ferguson
As a Product Management professional with a strong foundation in Revenue Operations (RevOps), I’m driven by a deep passion for solving real-world business challenges. I believe that true innovation stems not from passion for the product itself, but from focusing on the problems it solves—creating scalable solutions that make a measurable impact on teams and companies alike.With a focus on tangible outcomes, I excel at aligning product development with business objectives, such as increasing lead volume or improving sales conversion rates. My background in marketing and sales operations allows me to bridge the gap between strategy and execution, driving scalable solutions that support company goals.I combine a deep understanding of Agile methodologies with a hands-on approach to ensure that every project meets company goals. I believe in applying the methodology that best suits the company, recognizing that there is no ‘one-size-fits-all’ approach—though similarities exist. It’s essential to understand a company’s operations and apply the appropriate model, whether it’s Scrum, Kanban, SAFe, or another framework.Outside of work, I spend time with my family and dogs, and enjoy exploring my passion for music as a DJ.
Listed skills include Leadership, Microsoft Word, Teamwork, Microsoft Office, and 15 others.
Current workplace
Kyle Ferguson's current company
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8 roles
Kyle Ferguson work experience
A career timeline built from the work history available for this profile.
Enterprise Product Manager
➤ Revamped Development Operations: Introduced Scrum Agile practices, standardized Jira workflows, and grew the team by 2 members, enabling 4 successful quarterly releases annually and improving delivery predictability.➤ Migrated Legacy Systems & Automated Workflows: Led a Lead Routing platform migration for all US zip codes to Salesforce, reducing manual processes and boosting lead response rates.➤ Streamlined Sales Processes: Integrated a POS tablet solution and optimized lead lists, improving sales cycle efficiency and adoption rates across teams.➤ Aligned Marketing & CRM Efforts: Connected CRM with marketing platforms and processed 30K monthly web leads with Google CAPI, increasing marketing-attributed pipeline by 90%.➤ Optimized Customer Service Operations: Established claims and customer engagement processes, reducing resolution time and improving satisfaction scores.➤ Enhanced Data Integrity & Collaboration: Achieved 95% data accuracy and aligned cross-functional teams on Salesforce priorities, increasing project delivery efficiency.
Jun 2022 - Oct 2024
Manager, Salesforce
➤Leading engagements as a Salesforce Solution Architect with responsibilities ranging from solutioning the database architecture, translating functional requirements into primarily out-of-the-box configuration capabilities, and coordinating with Enterprise Architects to integrate the solution company wide. ➤Leading engagements as a Salesforce Delivery Manager with responsibilities ranging from strategically drafting product roadmaps with stakeholders / executives, managing the software delivery on a set timeline as well as budget, and operating project teams in an agile fashion.➤Leading Salesforce deployments efforts by defining the Salesforce specific deployment strategy, environment structure, utilize the most appropriate tool / technology (SFDX vs. Metadata API), determining deployment milestones, running functional testing with supported regression tests, defining roll back strategies, and supporting documentation.➤Leading UAT and Training efforts by creating end users documentation, collecting feedback and documenting issues, and driving users adoption.➤Contributing to Business Development efforts by drafting proposals with a specific focus on requirement scoping, project timelines, delivery approach, resources needs, and budgets.
Jun 2021 - Jun 2022
Salesforce Consultant
➤Leading engagements as a Solution Owner (Project Lead) with responsibilities ranging from estimating and planning, managing JIRA instances, managing day-to-day scrum operations, guiding client on best practices, drive process improvement, facilitating workshops, and guiding project team members.➤Leading Sprint ceremonies as a Business Analyst with responsibilities ranging from backlog grooming, sprint planning, sprint demos utilizing the Agile framework.➤Leading UAT project phases as a UAT Lead with responsibilities ranging from test case creation, UAT scheduling, UAT deployment, defect logging, triaging defects, tracking defects, Go or No Go call, and final release to production.➤Leading testing efforts as a QA Lead to "pass" stories after development and migrate changes to respective environments under respective DevOps model. ➤Guiding training efforts by providing best practices and frameworks.➤Configuring and managing tools as a Solution Owner such as Jira for project management and Confluence for documentation.➤Configuring the Salesforce Platform and Salesforce Customer Portal as a Salesforce Administrator where experiences range from automating business processes with native configurations and implementing user security.➤Utilizing DevOps technologies as a Solution Owner and Salesforce Administrator such as Bitbucket Pipelines and Flosum to migrate changes between Salesforce development environments.
Feb 2020 - Apr 2021
Global Salesforce Senior Administator, Sales Ops
➤Agile Accelerator primary point of contact for managing epics, stories, sprints, and backlogs for the scope of work within the Sales Operations team.➤Configuring the UX/UI for multiple personas in the Sales organization with the Skuid platform.➤Primary point of contact for defining Apttus CPQ functional requirements with the Sales organization.➤People AI primary point of contact for training, documentation, troubleshooting, and working with the Account Manager and technical resources of the product.➤Nintex (formerly Drawloop) primary point of contact for technical design, configuration, and implementation for Salesforce to document generation needs.
Jun 2019 - Feb 2020
Americas Salesforce Administrator, Sales Ops
➤Agile Accelerator primary point of contact for managing epics, stories, sprints, and backlogs for the scope of work within the Sales Operations team.➤Continuous training and support to North America and South America front line managers, sellers, and business development representatives on platform functionality and releases.➤Altify primary point of contact for training sales users and leadership to enable proper tools for mature account plans.➤Apttus/CPQ secondary point of contact related to gathering business requirements, configuration, and troubleshooting.➤Create processes and documentation for agile business processes, Salesforce access management, user security, and service cloud internal case routing.➤Create and maintain the SSO delegated authentication protocol for a seamless sign in experience with MyAzure.➤Create and maintain advanced lightning report and dashboard needs. ➤Manage user security meetings across different platform teams in Marketing, Sales Operations, and IT to ensure access data consistency and integrity. ➤Support Einstein analytic dashboards and relay complex issues to Einstein expert resources.➤Deploy new features/components into production with changes sets with Sales Operations Team.
Aug 2018 - Jun 2019
Technology Consultant
➤Built a custom application on the force.com platform that consisting of gathering business requirements, architecting the data model, configuring the UI, integrating 2 external applications, tested, and training with users in an agile approach.➤Led 2 Salesforce Security redesign projects where responsibility ranged from gathering user business requirement to provide go forward recommendations. ➤Designed a Salesforce role rationalization work program for clients engagements used for other projects.➤Internal Salesforce SME that provided advice, best practices, and support for colleagues across the nation in internal and external client calls.➤Assisted in the design of a Salesforce benchmark survey to baseline how other clients are establishing a security framework.
Aug 2017 - Aug 2018
It Manager
➤Supported a consulting firm through the requirements and design of a custom application on the force.com platform.➤Facilitated the integration of the managed packaged, Construct Connect, to surface lead and opportunity information into the platform. ➤Provided all support needs for the Sales users on the platform.➤Performed regular data loads for cleaning, duplication, and enrichment efforts.➤Maintained the company website for current, accurate content.
Oct 2016 - Jun 2017
2 education records
Kyle Ferguson education
Bachelor Of Business Administration (B.B.A.), Management Information Systems, General
University Of Houston
Certificate, Full Stack Development
The University Of Texas At Austin – Center For Professional Education (Cpe)
FAQ
Frequently asked questions about Kyle Ferguson
Quick answers generated from the profile data available on this page.
What company does Kyle Ferguson work for?
Kyle Ferguson works for MASA.
What is Kyle Ferguson's role at MASA?
Kyle Ferguson is listed as Director of Technology at MASA.
What is Kyle Ferguson's email address?
AeroLeads has found 2 work email signals at @slalom.com for Kyle Ferguson at MASA.
Where is Kyle Ferguson based?
Kyle Ferguson is based in Greater Houston, United States while working with MASA.
What companies has Kyle Ferguson worked for?
Kyle Ferguson has worked for Masa, Sci Direct, Captech Consulting, Slalom, and Hexagon Ppm.
How can I contact Kyle Ferguson?
You can use AeroLeads to view verified contact signals for Kyle Ferguson at MASA, including work email, phone, and LinkedIn data when available.
What schools did Kyle Ferguson attend?
Kyle Ferguson holds Bachelor Of Business Administration (B.B.A.), Management Information Systems, General from University Of Houston.
What skills is Kyle Ferguson known for?
Kyle Ferguson is listed with skills including Leadership, Microsoft Word, Teamwork, Microsoft Office, Microsoft Excel, Customer Service, Public Speaking, and Powerpoint.
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