Kyle Ferguson

Kyle Ferguson Email and Phone Number

Director of Technology @ MASA
Kyle Ferguson's Location
Greater Houston, United States, United States
Kyle Ferguson's Contact Details

Kyle Ferguson personal email

n/a
About Kyle Ferguson

As a Product Management professional with a strong foundation in Revenue Operations (RevOps), I’m driven by a deep passion for solving real-world business challenges. I believe that true innovation stems not from passion for the product itself, but from focusing on the problems it solves—creating scalable solutions that make a measurable impact on teams and companies alike.With a focus on tangible outcomes, I excel at aligning product development with business objectives, such as increasing lead volume or improving sales conversion rates. My background in marketing and sales operations allows me to bridge the gap between strategy and execution, driving scalable solutions that support company goals.I combine a deep understanding of Agile methodologies with a hands-on approach to ensure that every project meets company goals. I believe in applying the methodology that best suits the company, recognizing that there is no ‘one-size-fits-all’ approach—though similarities exist. It’s essential to understand a company’s operations and apply the appropriate model, whether it’s Scrum, Kanban, SAFe, or another framework.Outside of work, I spend time with my family and dogs, and enjoy exploring my passion for music as a DJ.

Kyle Ferguson's Current Company Details
MASA

Masa

View
Director of Technology
Kyle Ferguson Work Experience Details
  • Masa
    Director Of Technology, Consumer
    Masa Oct 2024 - Present
    Plantation, Florida, Us
  • Sci Direct
    Enterprise Product Manager
    Sci Direct Jun 2022 - Oct 2024
    Plantation, Florida, Us
    ➤ Revamped Development Operations: Introduced Scrum Agile practices, standardized Jira workflows, and grew the team by 2 members, enabling 4 successful quarterly releases annually and improving delivery predictability.➤ Migrated Legacy Systems & Automated Workflows: Led a Lead Routing platform migration for all US zip codes to Salesforce, reducing manual processes and boosting lead response rates.➤ Streamlined Sales Processes: Integrated a POS tablet solution and optimized lead lists, improving sales cycle efficiency and adoption rates across teams.➤ Aligned Marketing & CRM Efforts: Connected CRM with marketing platforms and processed 30K monthly web leads with Google CAPI, increasing marketing-attributed pipeline by 90%.➤ Optimized Customer Service Operations: Established claims and customer engagement processes, reducing resolution time and improving satisfaction scores.➤ Enhanced Data Integrity & Collaboration: Achieved 95% data accuracy and aligned cross-functional teams on Salesforce priorities, increasing project delivery efficiency.
  • Captech Consulting
    Manager, Salesforce
    Captech Consulting Jun 2021 - Jun 2022
    Richmond, Virginia, Us
    ➤Leading engagements as a Salesforce Solution Architect with responsibilities ranging from solutioning the database architecture, translating functional requirements into primarily out-of-the-box configuration capabilities, and coordinating with Enterprise Architects to integrate the solution company wide. ➤Leading engagements as a Salesforce Delivery Manager with responsibilities ranging from strategically drafting product roadmaps with stakeholders / executives, managing the software delivery on a set timeline as well as budget, and operating project teams in an agile fashion.➤Leading Salesforce deployments efforts by defining the Salesforce specific deployment strategy, environment structure, utilize the most appropriate tool / technology (SFDX vs. Metadata API), determining deployment milestones, running functional testing with supported regression tests, defining roll back strategies, and supporting documentation.➤Leading UAT and Training efforts by creating end users documentation, collecting feedback and documenting issues, and driving users adoption.➤Contributing to Business Development efforts by drafting proposals with a specific focus on requirement scoping, project timelines, delivery approach, resources needs, and budgets.
  • Slalom
    Salesforce Consultant
    Slalom Feb 2020 - Apr 2021
    Seattle, Wa, Us
    ➤Leading engagements as a Solution Owner (Project Lead) with responsibilities ranging from estimating and planning, managing JIRA instances, managing day-to-day scrum operations, guiding client on best practices, drive process improvement, facilitating workshops, and guiding project team members.➤Leading Sprint ceremonies as a Business Analyst with responsibilities ranging from backlog grooming, sprint planning, sprint demos utilizing the Agile framework.➤Leading UAT project phases as a UAT Lead with responsibilities ranging from test case creation, UAT scheduling, UAT deployment, defect logging, triaging defects, tracking defects, Go or No Go call, and final release to production.➤Leading testing efforts as a QA Lead to "pass" stories after development and migrate changes to respective environments under respective DevOps model. ➤Guiding training efforts by providing best practices and frameworks.➤Configuring and managing tools as a Solution Owner such as Jira for project management and Confluence for documentation.➤Configuring the Salesforce Platform and Salesforce Customer Portal as a Salesforce Administrator where experiences range from automating business processes with native configurations and implementing user security.➤Utilizing DevOps technologies as a Solution Owner and Salesforce Administrator such as Bitbucket Pipelines and Flosum to migrate changes between Salesforce development environments.
  • Hexagon Ppm
    Global Salesforce Senior Administator, Sales Ops
    Hexagon Ppm Jun 2019 - Feb 2020
    Madison, Al, Us
    ➤Agile Accelerator primary point of contact for managing epics, stories, sprints, and backlogs for the scope of work within the Sales Operations team.➤Configuring the UX/UI for multiple personas in the Sales organization with the Skuid platform.➤Primary point of contact for defining Apttus CPQ functional requirements with the Sales organization.➤People AI primary point of contact for training, documentation, troubleshooting, and working with the Account Manager and technical resources of the product.➤Nintex (formerly Drawloop) primary point of contact for technical design, configuration, and implementation for Salesforce to document generation needs.
  • Hexagon Ppm
    Americas Salesforce Administrator, Sales Ops
    Hexagon Ppm Aug 2018 - Jun 2019
    Madison, Al, Us
    ➤Agile Accelerator primary point of contact for managing epics, stories, sprints, and backlogs for the scope of work within the Sales Operations team.➤Continuous training and support to North America and South America front line managers, sellers, and business development representatives on platform functionality and releases.➤Altify primary point of contact for training sales users and leadership to enable proper tools for mature account plans.➤Apttus/CPQ secondary point of contact related to gathering business requirements, configuration, and troubleshooting.➤Create processes and documentation for agile business processes, Salesforce access management, user security, and service cloud internal case routing.➤Create and maintain the SSO delegated authentication protocol for a seamless sign in experience with MyAzure.➤Create and maintain advanced lightning report and dashboard needs. ➤Manage user security meetings across different platform teams in Marketing, Sales Operations, and IT to ensure access data consistency and integrity. ➤Support Einstein analytic dashboards and relay complex issues to Einstein expert resources.➤Deploy new features/components into production with changes sets with Sales Operations Team.
  • Protiviti
    Technology Consultant
    Protiviti Aug 2017 - Aug 2018
    Menlo Park, California, Us
    ➤Built a custom application on the force.com platform that consisting of gathering business requirements, architecting the data model, configuring the UI, integrating 2 external applications, tested, and training with users in an agile approach.➤Led 2 Salesforce Security redesign projects where responsibility ranged from gathering user business requirement to provide go forward recommendations. ➤Designed a Salesforce role rationalization work program for clients engagements used for other projects.➤Internal Salesforce SME that provided advice, best practices, and support for colleagues across the nation in internal and external client calls.➤Assisted in the design of a Salesforce benchmark survey to baseline how other clients are establishing a security framework.
  • Eiffel Trading
    It Manager
    Eiffel Trading Oct 2016 - Jun 2017
    Houston, Tx, Us
    ➤Supported a consulting firm through the requirements and design of a custom application on the force.com platform.➤Facilitated the integration of the managed packaged, Construct Connect, to surface lead and opportunity information into the platform. ➤Provided all support needs for the Sales users on the platform.➤Performed regular data loads for cleaning, duplication, and enrichment efforts.➤Maintained the company website for current, accurate content.

Kyle Ferguson Skills

Leadership Microsoft Word Teamwork Microsoft Office Microsoft Excel Customer Service Public Speaking Powerpoint Strategic Planning Event Planning Budgets Social Media Time Management Research Management Salesforce.com Consulting Negotiation Salesforce.com Administration Dual Citizenship

Kyle Ferguson Education Details

  • University Of Houston
    University Of Houston
    General
  • The University Of Texas At Austin – Center For Professional Education (Cpe)
    The University Of Texas At Austin – Center For Professional Education (Cpe)
    Full Stack Development

Frequently Asked Questions about Kyle Ferguson

What company does Kyle Ferguson work for?

Kyle Ferguson works for Masa

What is Kyle Ferguson's role at the current company?

Kyle Ferguson's current role is Director of Technology.

What is Kyle Ferguson's email address?

Kyle Ferguson's email address is ky****@****lom.com

What schools did Kyle Ferguson attend?

Kyle Ferguson attended University Of Houston, The University Of Texas At Austin – Center For Professional Education (Cpe).

What skills is Kyle Ferguson known for?

Kyle Ferguson has skills like Leadership, Microsoft Word, Teamwork, Microsoft Office, Microsoft Excel, Customer Service, Public Speaking, Powerpoint, Strategic Planning, Event Planning, Budgets, Social Media.

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